When marketing and selling a product or service, it is important to ask two questions to understand your buyers.

1.What motivates people to buy a product or service?

2.How do people find a product or service to buy?

I surveyed my LinkedIn audience for answers.

1. What motivates people to buy a product or service?

People buy a product or service to: solve a problem, meet a need, or fulfill a want or desire. 49% buy products and services to solve a problem, meet a need, or fulfill a desire. 27% wanted to solve a problem, 16 % want to meet a need, and 8% wanted to fulfill a want or desire.

2. How do people find a product or service to buy?

People find and buy products or services through word of mouth, social media, online search, and,/or product reviews. Of those surveyed, none said they found or bought products from seller calls or emails. No one found or bought products attending trade shows or events; this can be because of the pandemic.

63 % found or bought products from social channels or word of mouth, and 37% found or bought products or services from online searches or product reviews.

These findings suggest businesses need to create products and services that are customer-centric. Businesses need a great reputation to survive in a competitive marketplace.

Answering these questions will help businesses develop, create and, position products and services customers want to buy.

Your approach will vary depending on your industry.

What motivates customers to buy your products and services?

How do your customers find products and services?

Join the conversation.

When marketing and selling a tech product or service, it is important to ask two questions to understand your buyers.

1. What motivates people to buy a tech product or service?

2. How do people find a tech product or service to buy?

I surveyed my LinkedIn audience for answers.

1. What motivates people to buy a tech product or service?

People buy a technology product or service for many reasons.

2. How do people find a tech product or service to buy?

People find and buy technology products or services in different ways.

These findings suggest businesses need to create customer-centric offerings to survive in a competitive marketplace.

Answering these questions will help businesses develop, create and, position offerings people want to purchase.

What motivates customers to buy your technology products and services?

How do your customers find technology products and services?

Join the conversation.

Survey of 2023 Holiday Spending

I surveyed my audience on LinkedIn on how their spending was impacted by inflation.

This is an updated extension of my last report where I surveyed my audience on LinkedIn about their holiday spending intent, method of purchase, types of purchase, and sentiment in the U.S. Consumer spending is always top of mind for marketers, sellers, and retailers.

This year, I focused only on inflation and holiday spending.

1. How has inflation impacted your holiday spending?

How did inflation impact your spending during the holiday season? Share your thoughts.

As you can see, 71% percent said they spent less during this holiday season. Consumers must see value in what they are buying. Brands need to create memorable experiences for consumers with their offerings

Based on my research, my finding suggests:

1. Inflation has dampened consumer spending during the holiday season.
2. Customers are taking a closer look at their finances this year.
3. Brands need to provide value offerings that create memorable experiences for customers. 

How did inflation impact your holiday spending? 

Please share your thoughts and join the conversation.

Additional places to find my content and blog

WordPress: https://dangalante.me/

Tumblr: http://www.askdangalante.com/

LinkedIn: https://www.linkedin.com/today/author/DanGalante

Medium https://medium.com/@DanGalante

YouTube https://www.youtube.com/trendsettingsm

Anchor https://anchor.fm/dangalante

About Me

I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation, and, Classroom Teacher/Trainer skill sets using Marketing to drive Sales/Growth.

As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.

I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, and SEM.

Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.

I publish Sales, Marketing & Social Media Today a blog covering industry events and trends.

I’m seeking a full-time role in

Inbound Marketing, Digital Marketing, Content Marketing, Product Marketing, CI, Demand Generation, Social Media Marketing,

Sales Enablement, Enablement, Sales Strategy, Marketing Strategy, Employer Branding, and Recruitment Marketing.

Open on title, industry, company, location, and level. Reach out on LinkedIn or at dan@dangalante.com to start a conversation.