I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
The council’s mission is to: collectively representing tech, life science and tech-related companies and organizations as well as the professional firms that support them, the Tech Council has the unique ability to:
Offer opportunities to learn, network and grow
Recognize and promote member companies and their leadership
Nurture the tech and STEM talent pipeline critical to growth
Provide access to financing sources and additional resources
Advocate and support public policy which strengthens our ecosystem
Founded in 1996, the Council is a private, nonprofit membership organization, which supports the tech, innovation, and entrepreneurial ecosystems across the state and region. It is among the largest and most respected trade organizations of its kind nationwide.
The focus of the event was to help New Jersey start ups grow and raise funds. Start ups pitched their businesses and asked for funding.
There were two rounds of pitches along with networking opportunities.
The startups that pitched represented industries such as but not limited to: EdTech, E-Learning, Healthcare, Sports Betting and esports .
Round 1 included
Scriptertainment Wapanda LifeCuff Technologies Inc. QwikScript Boxcar Upside Health teliapp SiLAS eCare21, Inc VibeGather, LLC TrueConnect Systems, Inc Krow Network WearWorks MARCo Technologies LLC Lambent Data Life Skill Software OculoMotor Technologies Sporttrade TLCengine SRL Group Ribbit.io Nutrivide MedifVu, LLC Totally Pregnant
Round 2 Included
PeerChecked, Inc. Datafy Medality Medical Smirta Innovations Inc. Vikar Technologies Malbek Verstill Commerce Blitz, LLC. PlayDate XPEED Turbine Technology Pochette, LLC Genomic Prediction Pullup Technologies ROAR for Good Indie Art World Elemeno Health Bloqcube Caregiver Smart Solutions MYXR Events Corp. Paratrees Speak2 Software Gamefuly Entractiv Quintrix
You could feel the energy and excitement in the air as I was able to speak with 48 innovate startups.
I really enjoyed the keynote speech by the Fanduel EVP & Head of Strategy David Van Egmond.
In the speech, he discussed how he helped FanDuel grow and succeed. He also discussed the industry of online sports betting and esports; both are growth industries. These industries are legal in New Jersey and serve as a great source of revenue for the state.
It was a great event. I want to thank the New Jersey Tech Council for allowing me to cover the conference.
Dealing with rejection in Sales, Marketing, Business, Job Search and Life is rough. I have experienced rejection in various aspects of life. It is important to not take rejection personally. When you are rejected in job search and career; remember that it applies to the specific situation, position, promotion, transfer but not you as a person. This also applies in Marketing when your ideas, products and services are not accepted by the market. When facing rejection, it important to learn from the experience, pivot and not quit. The only way you are defeated is if you quit and stop trying.
Here is a poem entitled Don’t Quit that I have turned to for inspiration.
How to Conquer Rejection in Sales
To achieve Sales, success, the seller needs to be willing to persevere, through rejection. I remember my time in outside sales in New York City. I would make a lot of cold calls or try to up-sell or cross-sell products to existing customers. I remember days in the field when the answer I received was some form of no. Sometimes no matter how perfectly we execute the sales process, the answer is going to be no.
Many people would think to themselves I can’t take this rejection I should just quit. Well their right at least in the short-term. After you have made five or six sales calls with no results, take a short break. Take a walk and do some deep breathing. Try to remember that it is your offering that is being turned down and not you! Unless the prospect says “I hate this guy”. This happened to me on one occasion.
You should take a short break after being rejected for the following reasons:
1. At this point in your call plan you are probably frustrated and are not thinking clearly. This will ruin any chances of making sales for the rest of the day.
2. Taking a break allows you to vent and refocus.
3. Reflect on past successes you’ve had. Remember, you have made sales before and you can do it again!
After you have cooled off, try to think over the last calls that you have made. Reflect on what went well and what did not. Take this information and go on to your next calls with a positive attitude as if nothing has happened. Remember, your prospect does not care about how your day is going.
During my time in Outside Sales, I would have to call on certain prospects as many as 10 or 12 times before I could make a sale. In terms of cross-selling and up-selling, you have to build relationships with your customers. It is not going to happen over-night. This is true when you are selling items that require a large investment from your customers or prospects.
Some of my biggest sales successes have come during my last few calls of the day. When you feel spent, take a short break and then keep going. You never know when you are going to get a yes. If you quit; the answer is always no. Remember, always ask for the order. I was cursed at and thrown out of buildings; if I could keep going so can you!
How have you have you persevered when you were rejected in Sales, Marketing, Business, Job Search and life?
Share your story below.
About the Author
Dan is passionate about using Marketing to help businesses drive sales. HubSpot Certified in Inbound Marketing, Dan has worked on various marketing assignments including Start Ups, a Political Campaign and a Digital Marketing Conference.
Prior to teaching, Dan served customers as an Outside Sales and Marketing Rep in NYC. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach combined with direct marketing. He also supported the company’s marketing efforts at industry trade shows.
He writes and publishes a business blog on the topics of Sales, Marketing and Social Media entitled Sales, Marketing & Social Media Today; which has grown to 24,000+ followers on LinkedIn and 21,000+ on WordPress.
Dan is seeking a full-time role in Marketing. He is willing to create and build out the Marketing function of your organization if it does not exist. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.
I write to share my ideas with the world and to showcase what I have done and my potential.
My objective is to use my expertise to help business and the individual produce better results in Sales, Marketing and Social Media.
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in Outside Sales and Marketing. Feel free to send me your questions.
My blog is published on WordPress Tumblr, Medium and LinkedIn.
#Marketing#UVP: My #Sales, Marketing and #Teacher#Skillsets make me a top hire. #ONO
Email Dan@dangalante.com
Website http://www.dangalante.com
Blog http://www.dangalante.me/
LinkedIn http://www.linkedIn.com/in/dangalante
SlideShare http://slideshare.net/dgalantenyc
Twitter https://twitter.com/DanGalante
My mix of Outside Sales, Marketing, Social Media, helping Customers and Classroom Teaching experience makes me an excellent Marketing candidate for your organization.
Are you hiring for Inbound Marketing, Digital Marketing, Product Marketing, Content Marketing, Customer Marketing, Social Media Marketing, Sales Enablement, Lead Gen, Demand Gen, Retention Marketing, Talent Branding and Employer Branding roles?
Marketing UVP: Sales, Marketing, Social Media, & Teacher exp. make me a Top Marketing hire. Hiring? Let’s Interview. ONO
Marketing UVP: Sales, Marketing, Social Media, & Teacher exp. make me a Top Marketing hire. Hiring? Let’s Interview. ONO
Dan@dangalante.com
My mix of Outside Sales, Marketing, Social Media, helping Customers and Classroom Teaching experience makes me an excellent Marketing candidate for your organization.
Are you hiring for Inbound Marketing, Digital Marketing, Product Marketing, Content Marketing, Customer Marketing, Social Media Marketing, Sales Enablement, Lead Gen, Demand Gen, Retention Marketing, Talent Branding and Employer Branding roles?
Marketing UVP: Sales, Marketing, Social Media, & Teacher exp. make me a Top Marketing hire. Hiring? Let’s Interview. ONO
Seth Godin’s new book This is Marketing sums up the lessons of his previous books.
In the past Marketing was Advertising. Many Brands and businesses used to buy ads to interrupt prospects in the hope that people would buy. However, with so many media channels, the advertising of yesterday has lost its effect.
What this means for Marketers is that they need to build trust, engagement, community and earn permission to contact prospects and customers. With the ever-increasing privacy legislation such as GDPR, Marketers will pay a high price for SPAM.
Also, today there are many micro-markets of products and services as opposed to one mass-market. Frequency has surpassed reach in terms of effectiveness. Marketers need to tell a compelling story that resonates with the people they seek to serve.
Marketers need to improve their knowledge of customers to enhance the customer experience and engagement. Brands need to have conversations with customers as opposed to talking at them.
Ideas that jumped out at me while reading and listening to the book
Seth dissects Marketing, showing the reader that today’s successful marketer is generous and gives value to the customer as opposed to stealing their attention.
Chapter 19, the chapter on funnels is very interesting because it shows how to look at the funnel in a new way.
Seth explains how to shorten the sales cycle by making it easier for prospects to engage and purchase a product.
He demonstrates how to do funnel math to see if and when marketers should advertise using paid ads along with how to know if ads will pay for themselves.
In this chapter, Seth shows how marketers should focus on serving micro-markets as opposed to the mass market.
This idea is illustrated in Jeff Moore’s book Crossing the Chasm. Seth takes this concept, and explains how to move a product from micro-markets to the mass market but surprises the reader by demonstrating that marketers can be successful by catering to a micro-market.
Seth illustrates this in the long tail concept where he shows that hits are exceptions to the rule. Instead he shows that selling a lot of different products to different people is the way that most marketers will find success today and in the future.
What is next in Marketing? Comment and share.
Bonus Content
I have had the pleasure of meeting Seth on two occasions. Here are videos and pictures of the talks.
Salesforce does a great job of providing information on industry trends. Everyone who attends Salesforce World Tour and/or Dreamforce is a Trailblaizer. The company brings people together and builds a community.
What insights do you use to make Sales and Marketing decisions?
Comment below.
Posted 293 weeks ago
I am searching for a full-time Marketing role.
#Marketing#UVP: My #Sales, Marketing and #Teacher#Skillsets make me a top hire. #ONO
Email Dan@dangalante.com
Website http://www.dangalante.com
Blog http://www.dangalante.me/
LinkedIn http://www.linkedIn.com/in/dangalante
SlideShare http://slideshare.net/dgalantenyc
Twitter https://twitter.com/DanGalante
Posted 294 weeks ago
Marketing UVP: Sales, Marketing, Social Media, & Teacher exp. make me a Top Marketing hire. Hiring? Let’s Interview. ONO
I recently has the privilege to cover the World Business Forum in NYC last week. There were so many great panels and top business minds at the event. I want to highlight some of my favorites.
Seth Godin’s talk on Marketing where he discusses How today’s Marketer needs to be both remarkable and generous.
In his talk Seth discusses his new book This is Marketing and he discusses what it takes to succeed in today’s connection economy.
The new economy was Made of of the following components
A key idea was that Marketers make change happen.
It was truly an amazing talk.
2. A talk by Juan Enriquez on the topic of trends in technology.
Two trends that caught my attention were:
3. Whitney Johnson’s talk on How to build an A Team where she discusses how to design jobs to maximize both employee engagement and performance.
Companies should strive for 70% employee engagement.
Companies should take chances hiring people who are inexperienced to keep a steady pipeline of employees.
4. Daniel Kahneman’s talk on the psychology of how we make Intuitive Judgments and choices based and why people are more risk averse than others. He also discusses how stress impacts decision making.
The World Business Forum is an amazing event packed with insights and for everyone in Business. If you missed out this year; attend the next one.
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
A LinkedIn profile is a great opportunity to showcase who you are and what you can do for others. To effectively showcase yourself with your LinkedIn profile, you need to be able to tell a story that is credible and engaging. How do you tell a story on LinkedIn with your profile? There are 8 steps you need to take to optimize your profile for storytelling.
1. Creating a Great Headline
A headline is equivalent to the title of a book, essay, or story. The headline should be engaging. Like a story, the reader decides if they want to read more or move on. Using the automatic headline that lists your job title is a mistake. It is boring and makes you just like everyone else. It demonstrates that you lack creativity.
Your headline should be a short introduction showing how you help others in your current role. This is key if you are happily employed or if you are looking to advance in your current field. If you are looking to change careers, the title should demonstrate how you can take the skills and insights that you have developed and apply them to the career that you aspire to obtain. In other words, the headline should be able to answer the question “What are you looking to do or what do you want in your next role?”
2 Uploading a Photo
LinkedIn profiles include large amounts of text. Similar to a story, text alone is not visually appealing. This is where a photo can help. When you upload a photo to your LinkedIn profile, your profile comes to life; similar to cover art on the front cover of an autobiography. Remember your profile is your story and brief career autobiography.
When you chose a picture, make sure that it is clear and makes you look professional.
3. Recording an introduction
LinkedIn also lets you record a 30-second introduction to your audience.
4. Crafting and Creating a Summary/Presentation
Your summary should reflect and expand on the headline. This is the place where you provide a brief overview that supports the headline, thesis, and title of your story. Your summary is a place to introduce yourself to your audience. It is important to keep your audience in mind. Put yourself in the place of the reader. Would you want to read your profile if the roles were reversed?
Once you introduce yourself, tell your story. Explain your background, where you are today, and where you want to be in the future. Make sure to include how your current skill set and experience have helped others and how these skills can be applied to a new role. When you list your work experience, make sure to back up your headline and summary. Think of this as your body paragraphs.
You can also share links to a digital portfolio, website, or whatever boosts your profile appearance.
5. Describing your work experience
As I mentioned above, the work experience section of your profile is the body paragraphs of your essay and story. It should be listed in chronological order. Each position that you describe should have specific examples of how you helped others in the role. LinkedIn also allows users to upload presentations and videos of their work. This can serve as a digital portfolio of your work that people can view. The next thing that I would do is obtain recommendations. You can also share your presentations from Slideshare on LinkedIn as well.
6. Obtaining Recommendations and Endorsements
A LinkedIn recommendation serves as proof that you have done excellent work in your position. These recommendations should be from coworkers, supervisors, and customers that you have served. They should serve as the conclusion to your story and essay where your claims are verified and validated. Recommendations should not be given away freely; doing that will undermine your credibility.
Endorsements are a quick way for someone to say that you are good at a particular skill without needing to write a recommendation. LinkedIn allows users to list up to 50 skills that connections can endorse.
7. Open to Work/Open to Hire
LinkedIn allows users to share if they are open to working or looking to hire. This is a nice addition to their job seeker and job posting experience. I am currently looking for work.
As you can see, LinkedIn allows you to list 5 job titles along with your desired work type location, etc. While I chose to make my job search public, LinkedIn allows users to make their open-to-work status visible to only recruiters to protect the anonymity of job seekers.
Recruiters and hiring managers can also share that they are hiring for roles by using the Open to Hire frame.
8. Creator Mode
LinkedIn allows you to display 5 topics on your LinkedIn profile to show potential followers when you turn on creator mode. Creator mode also allows you to reach your audience in new ways with tools such as LinkedIn Live, Audio Event, Newsletters, and follow on LinkedIn.
Putting it all Together
Using these 8 steps will allow you to create a LinkedIn profile that can help you tell a credible and engaging story to potential customers and employers.
How have you used your LinkedIn profile to tell your story?
I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation, and, Classroom Teacher/Trainer skill-sets using Marketing to drive Sales/Growth.
As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.
I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, SEM.
Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.
I publish Sales, Marketing & Social Media Today a blog covering industry events and trends.
Inbound Marketing, Digital Marketing, Content Marketing, Product Marketing, Demand Generation, Social Media Marketing, Sales Enablement Enablement, Sales Strategy, Marketing Strategy, Employer Branding, Recruitment Marketing.
Open on title, industry, company, location, and level. Reach out on LinkedIn or at dan@dangalante.com to start a conversation.
Posted 98 weeks ago
Sales, Marketing & Social Media Today
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
The 2023 New York Auto Show is happening at New York’s Jacob Javits Center.
I had the privilege of covering the New York Auto Show on press and industry days. The show opened with the World Car Awards Breakfast.
I want to congratulate Hyundai for winning multiple awards with its all-new Ioniq 6 EV including the World Best EV Award, World’s Best Design, and 2023 World Car of the Year!
Congratulations to all of the other finalists as well.
I rode along in the Hyundai Ioniq 6 EV on one of the multiple test tracks at the show. It was an exhilarating experience!
The show consists mainly of EVs and hybrid vehicles. There are two levels including using EV test tracks where you can a do ride-along. There are fun exhibits that I recommend that you experience. I rode along on all of the test tracks experiencing various EVs.
The Jeep track simulates a mountain and off-road driving experience.
If you are interested in learning about EVs, Charging Stations, and electric power there are displays and resources to explore at the show.
You can find additional pictures posted on Instagram.
There were also some new vehicle roll-outs and major press announcements from Kia, Hyundai, Chrysler, Ram, VW, and many others. You can see some of them below.
Kia Press Conference The all new EV9.
Hyundai Press Conference and Reveal Kona N Line, The All New 2024 KONA Electric
I enjoyed the Subaru Loves Pets campaign at the show. Subaru is partnering with animal nonprofits to get pets adopted, especially pets that are disabled and traumatized.
The show is open to the public as of yesterday at the Jacob Javits Center located at 429 11th Avenue New York, New York 10001. How to get to the Auto Show. The Auto Show runs from Friday, April 7th, through Sunday, April 16th, 2022. The hours are as follows Monday — Saturday from 10 am to 7 pm and Sundays from 10 am to 7 pm. General admission tickets are $21 for adults and $ 7 for children. If you want early access for this Friday or Saturday tickets are $45 for adults and $7 for children. Tickets can be purchased here.
What are you hoping to see at the auto show?
If you have attended the auto show, what was the most exciting thing you experienced?