Kissmetrics https://blog.kissmetrics.com/double-your-social-media-traffic/

High quality content created on a blog  that is shared on social media can potentially double traffic to a website. However, just creating content; sharing it in its original form on many channels multiple times yields diminishing results. Results are diminishing because social networks and the blog-sphere continue to be bombarded with content. As a result, quality content will be overlooked. Content Repurposing  helps make content stand out.

Content can be repurposed in the following ways:

1: The Type of Content i.e. Blog post, Podcast, Video, Audio, SlideShare Presentations

2. Content can be repurposed by learning styles i.e. Visual, Auditory, and Kinesthetic

How to Customize Presentations & content to Buyer learning Styles

from

Dan Galante

3. Creating a posting schedule for social networks with using different aspects of an article

There are many ways to create content from blogs, podcasts, videos and audio. To know what your audience really wants, it is important to ask them. This could be done in the form of a survey asking: how they learn best, how they prefer to take in information and their learning style. Collecting this information helps brands to create compelling content users engage with resulting in higher sharing and increased traffic to the website.

It is important to have a posting schedule as each social network has its own best practices.

https://blog.kissmetrics.com/double-your-social-media-traffic/

In addition to posting on a schedule, each link should have different copy from when it was first published; highlighting a different aspect of the post. This could take the form of a quote or fact from the post.

https://blog.kissmetrics.com/double-your-social-media-traffic/

Content repurposing is my favorite option for doubling social media traffic to a website site because in the end it is all about engagement. If people are engaged with the content they will share it resulting in increased traffic.

How have you doubled site traffic from social networks? Comment and share below.

About the Author

Dan is passionate about using Marketing to help businesses drive sales. Certified in Inbound Marketing, Dan has worked on various marketing assignments including: Start Ups, a Political Campaign & a Digital Marketing Conference.

Prior to serving as a Classroom teacher, Dan served customers as an Outside Sales & Marketing Rep in NYC. In this role, he taught & trained Dentists on the company’s products & services using a consultative selling approach combined with direct marketing. He also supported the company’s marketing efforts at industry trade shows.

He writes & publishes a business blog on the topics of Sales, Marketing & Social Media entitled Sales, Marketing & Social Media Today; which has grown to over 17,000 followers on LinkedIn & over 15,000 on WordPress.

Dan’s articles & insights on Sales, Marketing & Social Media have been featured, mentioned & referenced in major Business Publications such as:

The Arizona Republic

http://yourbusiness.azcentral.com/handle-top-10-sme-sales-objections-24845.html

Twitter Ads Blog

https://blog.twitter.com/2014/how-smartphone-users-engage-on-twitter-three-key-findings

Yahoo! Finance Blog

https://es.finance.yahoo.com/blogs/fintechnologiayredeses/cueva-arma-secreta-obama-110427857.html

Paper.li’s Wall Of Fame via Scoop.it

http://www.scoop.it/t/all-things-paper-li/?tag=Dan+Galante

Dan has been honored for his Social Profiles & Content

•Recognized by Klout for having a Score putting him in the Top 10 % of Social Media Users

•LinkedIn Social Selling Index Score in the Top 1%

•Honored by SlideShare for being in the top 5% of profiles viewed in 2014

•Honored by LinkedIn in 2012 for being in the top 1% of profiles viewed out of 200 million members

Dan is seeking a full-time marketing role in Direct, Inbound, Digital, Content & Social Media Marketing. He is willing to be a CMO to create and build out the Marketing function of your organization if it does not exist. Contact him to set up interviews. dan@dangalante.com

Trends in AI & Generative AI: Insights from The 2023 AI Summit New York 

Last week, I covered the AI Summit in New York. I was excited to learn about the trends in AI and generative AI and to see some commercial applications of these new technological advancements. 

Patrick Murphy of UAB led the AI Exhibitor hub. Patrick shared insights from his research on Entrepreneurship. He shared how start-ups use AI, and Generative AI to scale up and bring products to market. 

Generative AI is being used in the following eight ways:

1. Content and Asset Generative
2. Automated Processes
3. Ideation
4. Financial Management
5. Project Design
6. Optimized Structures
7. Acceleration and incubation
8. Ethics and Risk Management. 

There was a pitching completion where start-ups did pitches in multiple rounds. At the beginning of the competition, they received advice from judges on best practices. 

One of the start-ups that was of interest was Botwise. Jan Nowak shared how his team shared a use case on how they leveraged Language Learning models (LLM)using statistics and GPT solutions for rapid automation in customer service for Mylead.global is a platform that allows influencers to earn money. As a result, MyLead.global was able to screen influencers faster and better for their big brand clients.

AI-Powered Use Cases from across the board panel discussion

Leaders Saira Kazmi Ph. D. (CVS Health), Matthew Blakemore (Creative Industries Council) Taha Mokfi (HelloFresh), Kriti Kohli (Shopify), and Kris Perez (Data Force) share how they use chatbots, improving both the buyer and seller experience using AI. How AI can be used in video games to identify levels of violence and how AI can improve in healthcare and Radiology reducing the amount of time images are read while improving accuracy and detail. 

Another interesting Panel was by Tim Delesio CTO of techolution

Tim asked What’s driving the explosive rise of AI all of a Sudden?

The answer is the economics of the labor market.

On the demand side, he cited labor shortages and persistent high inflation. 

On the supply side, he cites the rise of ChatGPT and, major scientific and Technological breakthroughs in the past five to seven years. 

He shared trends in AI for 2024 that include:

1. Physical Labor with AI to help deliver small batch sizes with high-precision quality control
2. Improved customer engagement by providing a new generation of customer service agents using Generative AI 

Tim demonstrated some of these trends when he ordered a soda using an AI-powered robotic arm. 

The booth had another machine showing how AI can enhance inventory management when items are ordered. 

I was amazed to see some AI Tech that techolution brought to the marketplace.

On that note, I saw an AI-powered Kiosk by Graphen where a man ordered his food and paid. This company is using AI to revolutionize all industries.

Man orders food AI Kiosk

Man pays for food at AI Kiosk

There were so many great talks and exhibits. 

Additional pictures can be found on Instagram. 

I want to thank the AI Summit for having me as their guest. If you want to use AI and Generative to improve business outcomes, sign up for the AI summit in your city.

What do you think is next for AI and Generative AI?

Comment and share below.

Additional pictures can be found on Instagram. 

Sales has taught me to:

1.To go after what I want in life. Ask for the order if you will.

2. To stand tall in the face of rejection and negativity.

3. To look at rejection as a learning experience instead of a defeat.

4. To understand Customer needs. (Objections vs Stalls). (Buyer Motives)

5. To persist through obstacles and not to quit!

6. To examine and understand how a business operates.

Every person should try selling products at least once in their lives. It is a valuable learning experience.

Before my time as a Marketer, I worked as an Outside Sales Rep in the Dental Industry in Manhattan.

Field Sales/Field Marketing has taught me so much about myself.

What did selling teach you?

Comment and share.