Dan Galante

When Brand awareness and Sales are low for brands, it is tempting to start using social media and blogging to solve the issue. At first this sounds like a great idea, but without a well thought out plan, Brands will fail and damage the credibility they have built.

CEO’s & CMO’s Looking to increase Sales? Here’s How

from

Dan Galante CMO

Prior to using social media and blogs, Brands have to examine what they want their Brand to mean.

Market Research

and

Buyer Personas

need to examined and updated.

image via smartdraw.com

Everything from digital assets, Sales/Marketing collateral effectiveness, product messaging and the logo needs to be examined. It is important to have a clear consensus and consistency on your brand voice. Brands need to ask their customers what the brand means to them as well. Once this analysis is completed, the brand vision needs to be compared to the way customers see it. Brands should make changes to align the customer vision to the Brand vision.

Previously, I have written two articles 10 Ways to Grow your Audience and Build a Customer base and Social Media 101.

Digital Marketing/Content Marketing/Social Media Marketing 360

from

Dan Galante CMO

This serves a time line to executing that plan.

1. Twitter

Within 30 days

Create a handle that matches the company name

Start sharing articles they create and from outside industry sources to engage the followers and start to build reciprocal relationships                          

Share related follower content

Within 60 days

Host Twitter chats on industry related topics

Within 90 days

 Use Periscope to shoot live videos

1. LinkedIn

Within 30 days

Start using the LinkedIn publishing platform to publish content

Use this content to connect with and identify with prospects and customers

Share LinkedIn content on company page

Promote company page to gain more followers

Provide product offerings on the company page

Create a user group and invite current and prospective customers to join

Within 90 days

Use this group to take the discussion offline and have events

2. Facebook

Promote company page to gain more followers

Provide the types of software integrates with on the company page

Create a user group and invite current and prospective customers to join

Within 90 days

Use this group to take the discussion offline and have events

Use Facebook live to host chats

3. Pinterest/Instagram

Within 60 days

Use Visuals to engage with potential customers

4. Blog Content Creation

Within 30 days

Search Google trends for key terms around industry to build a niche audience

Create content around these terms to build up authority in the search engines

5. Website suggestions

Take ownership of the brand Handle the creation and updates of websites internally

Place a menu for the blog at the top of the site menu so it is easier to find

Have an in the news section visible on the navigation

Do not include company name in the title of articles

Make content easy to share by placing share buttons on each of content

Create calls to action on social channels encouraging email sign up for blog

 6. YouTube

       Within 30 days

            Place share button for YouTube on website, upload webinar content to YouTube

           Within 90+ days

           Have a video podcast with guest speakers on industry topics to build up subscribers on YouTube

7. Improving a Talent Brand

image via https://business.linkedin.com/talent-solutions/blog/2012/10/new-employer-brand-research

Build a Presence on other Social Media channels many overlook

1. SlideShare

Content Curation

Within 30 days

Repurpose blog posts into presentations on SlideShare to cater to different types of learners

Use SEO tags to get found in the right places

2. Share content to Google+

 Within 30 days

 Build out a company page share tips and insights around customer

Blogging

  1. Tumblr/WordPress/Medium

   WithIn 30 days

   Publish content on Tumblr/WordPress/Medium

     Obtain domain name for each

Email Marketing

Ongoing

Use blog to build up a subscriber list

Share links to blog content, webinars, offers etc… in email

Get opt in during purchase of product and during demos

Make sure blog has a place for people to subscribe along with social followers

6. Analytics

Ongoing

Use analytics data from, website and social networks and email campaign to measure engagement, examine traffic sources and make decisions on strategy going forward

7. Event Marketing

90+ days

Use Social Media to organize and promote events to the get product in front of industry

Attend industry tradeshows

After all organic Marketing is maximized

Paid Options

1. LinkedIn

Use content we create and advertise using the sponsored story feature targeting prospects and customers

KPI: For Brand Awareness choose the Impressions option

KPI: For Conversions choose the PPC option

Create a display ad driving people to the site

2. SlideShare

Create a lead generation form to capture the email addresses of people viewing content

3. Twitter

Create display ad that drives people to the site

KPI: For Brand Awareness choose the Impressions option

KPI: For Conversions choose the PPC option

4. Google/YouTube

Create visual display ads to drive traffic to website

ie Google Display network, Adwords, Bing Ads

Sponsor webinar and YouTube video content

How have you increase Brand Awareness and Sales Enablement? Comment and share below.

About the Author

Dan is passionate about using Marketing to help businesses drive sales. HubSpot Certified in Inbound Marketing, Dan has worked on various marketing assignments including Start Ups, a Political Campaign & a Digital Marketing Conference.

Prior to teaching, Dan served customers as an Outside Sales & Marketing Rep in NYC. In this role, he taught & trained Dentists on the company’s products & services using a consultative selling approach combined with direct marketing. He also supported the company’s marketing efforts at industry trade shows.

He writes & publishes a business blog on the topics of Sales, Marketing & Social Media entitled Sales, Marketing & Social Media Today; which has grown to over 17,000 followers on LinkedIn & over 13,000 on WordPress.

Dan is seeking a full-time marketing role in Direct, Inbound, Digital, Content & Social Media Marketing. He is willing to be a CMO to create and build out the Marketing function of your organization if it does not exist. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.

Source Outschool

COVID-19 forced US schools to Teach remotely for the first time in history back in March 2020. Many Teachers were not prepared to deliver remote instruction. Parents complained that the quality of their child’s education has declined since remote instruction began. Schools used this remote learning model until the end of the school year. As Summer vacation ends, parents grapple with the issue of whether they want to send their children back to school.

Many school districts across the US such as those in California have opted to keep remote learning for the fall because COVID-19 has resurged. In areas where COVID-19 cases are down, school districts such as New York City have opted for blended learning models where students report to school on some days and learn from home for the rest. According to Common Sense Media, over 50 million public school students in kindergarten through 12th grade will be learning remotely from home this year.

While safety is a top priority, the job of a school is to educate students. Parents are not satisfied with the public education offerings that have been presented for the Fall 2020 school year. This dissatisfaction with public education has made many parents seek out educational alternatives beyond blended and remote learning. These alternatives include learning pods, and supplemental education services such as tutoring.

Learning Pods Versus Tutoring

Learning pods are small learning communities where students meet every day to get instruction from a Teacher. This is different than tutoring because tutors review and reteach material as opposed to presenting new concepts. Tutoring functions as an educational supplement.

Why Parents are opting for In-Person Learning Pods

Parents that opt to use learning pods are looking to gain an educational advantage for their children by recreating traditional schools in a small group setting. The benefits of learning pods are that student instructional and social-emotional needs are met.

The Downside and Risk of In-Person Learning Pods

While this might sound like the perfect fix to remote learning and blended learning it comes with risks. The risks are that students and teachers are still at risk to contract COVID-19.

Another drawback of in-person learning pods is finding space. To address the issues of space, parents are buying apartments and houses; transforming them into schoolhouses. Marie spent $2000 to transform her guest house into a classroom she ordered desks, a whiteboard, a 50-inch television to live stream zoom tutorials, and built a library complete with personalized pencil boxes and workbooks.

Another mother is spending $720 per week to have her preschool son tutored in french with two of his friends.

Amanda Uhry, the NYC-based founder of Manhattan Private School Advisors, states Pandemic in-person pods can cost parents up to $100,000.

Some NYC parents are spending up to $70,000 on elite pod teachers, plus $2,500-a-month on studio apartments to serve as makeshift classrooms, plus an additional $50,000 to keep their kids enrolled at their private schools.

Why Virtual Learning Pods are the best option

How can parents get the benefits of a learning pod at an affordable price? Parents can look to tutoring services that offer virtual learning pods. Virtual learning pods eliminate the need for physical space making them more affordable than in-person learning pods. Groups of parents can sign their children up together in a virtual learning pod to lower the cost even more.

Virtual learning pods take the benefits of traditional school and put it online. Students get the benefits of individualized attention and social interaction all of which are lacking in traditional remote learning. Parents can have peace of mind that knowing that their child will not contract COVID-19; something that pricey in-person learning pods can not guarantee.

How Education Companies Can Corner the Learning Pod Market

Companies that offer Teacher staffing, tutoring, and instructional materials to schools can seize the opportunity in the learning pod market because they are well established in their industry.

K-12 Education and learning companies that hire seasoned certified teachers as tutors and learning pod instructors will be able to do better than companies who hire non-certified or inexperienced Teachers. Why? The reason is that Teacher certification and experience will help companies overcome the credibility hurdle. For Education companies that offer virtual learning pods, the teachers and tutors would need to be skilled in distance learning and remote teaching.

Would you choose a learning pod over traditional instruction for your child?

Why or why not?

Join the conversation.

The 2023 New York Auto Show is happening at New York’s Jacob Javits Center.

I had the privilege of covering the New York Auto Show on press and industry days. The show opened with the World Car Awards Breakfast.

I want to congratulate Hyundai for winning multiple awards with its all-new Ioniq 6 EV including the World Best EV Award, World’s Best Design, and 2023 World Car of the Year!

Congratulations to all of the other finalists as well.

I rode along in the Hyundai Ioniq 6 EV on one of the multiple test tracks at the show. It was an exhilarating experience!

The show consists mainly of EVs and hybrid vehicles. There are two levels including using EV test tracks where you can a do ride-along. There are fun exhibits that I recommend that you experience. I rode along on all of the test tracks experiencing various EVs. 

The Jeep track simulates a mountain and off-road driving experience.

If you are interested in learning about EVs, Charging Stations, and electric power there are displays and resources to explore at the show.

You can find additional pictures posted on Instagram.

There were also some new vehicle roll-outs and major press announcements from Kia, Hyundai, Chrysler, Ram, VW, and many others. You can see some of them below. Kia Press Conference The all new EV9.

Hyundai Press Conference and Reveal Kona N Line, The All New 2024 KONA Electric

https://www.youtube.com/live/oMuxsvlzfW8?feature=share

The Ram 1500 REV all Electric Reveal!

https://fb.watch/jNiJGD2R2b/

VW ID. Buzz Atlas Peak Edition Press Conference 

Chrysler and Autism Partnership

I enjoyed the Subaru Loves Pets campaign at the show. Subaru is partnering with animal nonprofits to get pets adopted, especially pets that are disabled and traumatized.

The show is open to the public as of yesterday at the Jacob Javits Center located at 429 11th Avenue New York, New York 10001. How to get to the Auto Show. The Auto Show runs from Friday, April 7th, through Sunday, April 16th, 2022. The hours are as follows Monday — Saturday from 10 am to 7 pm and Sundays from 10 am to 7 pm. General admission tickets are $21 for adults and $ 7 for children. If you want early access for this Friday or Saturday tickets are $45 for adults and $7 for children. Tickets can be purchased here.

What are you hoping to see at the auto show?

If you have attended the auto show, what was the most exciting thing you experienced?

Share your thoughts.