Launching a content marketing and digital marketing campaign is a big investment of time and resources. Before launching a campaign there are a lot of things to consider. Here are three questions that digital and content marketers should be able to answer before launching a campaign.

According to Research conducted by the Content Marketing Institute and MarketingProfs fewer than 33% of B2B Marketers who use these tactics seen in the infographic said these tactics will be successful to their Overall Content Marketing success.

Before jumping in it is important to study what type of Marketing works in your industry. The one size fits all Marketing Campaigns of the past are over. Below are three questions to ask before starting a Marketing campaign.

1.What are the best ways to market to my industry?

The best ways to market to your industry is through offerings such as whitepapers, industry events, Social Media/Content Marketing and through direct selling. As there is no single best way, all of these methods need to be integrated together and function as a synergy. The Sales and Marketing functions need to be aligned and support one other in order for any marketing effort to be successful.

Becoming a part of your industry community is one of the best ways to market to them. This can be achieved by becoming a trusted advisor. Earning the trust of the community can be achieved by demonstrating your value and becoming a resource they the turn to all of the time not just when they have a need. Understanding the pain points of this group is critical to creating and implementing the best solutions to solve their problems.

2. How you would repurpose/rewrite/market to increase readership?

In order to increase readership, I would create accounts on other social networks such as Twitter, Facebook, Google+, YouTube and Slideshare. Before content can be repurposed, you need to establish channels to share the content beyond a blog and LinkedIn in order for it to reach a broader audience.

Rewriting/Repurposing

The first thing I would do is to change the title in the form of a question. This way it invites the audience to weigh in. I would also ask a question at the end of the article.

A great call to action would be: feel free to comment, or asking a question of the reader at the end of the post. By having a call to action to comment, readers are more likely to start a discussion and share the content. It is important to talk with your audience and not at them.

Another, thing that I would add is an about the author section at the bottom of each post. This is another great way to showcase the author’s expertise and incorporate a call to action such as see how we can help or click here to sign up for a free demo.

Repurposing Formats

The contents of the article can be put into different formats such as a PowerPoint, a YouTube video all of which can be uploaded to Slideshare. The article can be published to LinkedIn’s publishing platform as well. The article can also be written and have presentations and videos embedded in the article itself. There are endless ways to repurpose content.

3. Imagine you could speak to a current customer. What would you want to ask them? How would you use their responses to market my product?

I would want to ask current customers the following questions:

1.Why did you chose my product?

2.What do you like about the product?

3.What do you dislike about the product?

4.Is it easy to use?

5.How long did it take to put the product to work?

6.Would you be willing to provide a testimonial in writing, on video about how the product helped your business, speak at an event?

(Questions may differ based on the user’s answers.)

I would take the information from questions to 1-5 and discuss them with the product manager and engineer to see how the product could be made better. Testimonials obtained would be uploaded to the website and integrated into product literature.

What questions are you asking before starting a Marketing Campaign?

About the Author

Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include Start Ups, Political Campaign and a Digital Marketing Conference.

Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.

He writes and publishes a business blog on the topics of Sales, Marketing and Social Media entitled Sales, Marketing & Social Media Today.

Dan is seeking a full time marketing role in New York City. He is interested in roles in Direct, Digital, Content and Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.

Source Outschool

COVID-19 forced US schools to Teach remotely for the first time in history back in March 2020. Many Teachers were not prepared to deliver remote instruction. Parents complained that the quality of their child’s education has declined since remote instruction began. Schools used this remote learning model until the end of the school year. As Summer vacation ends, parents grapple with the issue of whether they want to send their children back to school.

Many school districts across the US such as those in California have opted to keep remote learning for the fall because COVID-19 has resurged. In areas where COVID-19 cases are down, school districts such as New York City have opted for blended learning models where students report to school on some days and learn from home for the rest. According to Common Sense Media, over 50 million public school students in kindergarten through 12th grade will be learning remotely from home this year.

While safety is a top priority, the job of a school is to educate students. Parents are not satisfied with the public education offerings that have been presented for the Fall 2020 school year. This dissatisfaction with public education has made many parents seek out educational alternatives beyond blended and remote learning. These alternatives include learning pods, and supplemental education services such as tutoring.

Learning Pods Versus Tutoring

Learning pods are small learning communities where students meet every day to get instruction from a Teacher. This is different than tutoring because tutors review and reteach material as opposed to presenting new concepts. Tutoring functions as an educational supplement.

Why Parents are opting for In-Person Learning Pods

Parents that opt to use learning pods are looking to gain an educational advantage for their children by recreating traditional schools in a small group setting. The benefits of learning pods are that student instructional and social-emotional needs are met.

The Downside and Risk of In-Person Learning Pods

While this might sound like the perfect fix to remote learning and blended learning it comes with risks. The risks are that students and teachers are still at risk to contract COVID-19.

Another drawback of in-person learning pods is finding space. To address the issues of space, parents are buying apartments and houses; transforming them into schoolhouses. Marie spent $2000 to transform her guest house into a classroom she ordered desks, a whiteboard, a 50-inch television to live stream zoom tutorials, and built a library complete with personalized pencil boxes and workbooks.

Another mother is spending $720 per week to have her preschool son tutored in french with two of his friends.

Amanda Uhry, the NYC-based founder of Manhattan Private School Advisors, states Pandemic in-person pods can cost parents up to $100,000.

Some NYC parents are spending up to $70,000 on elite pod teachers, plus $2,500-a-month on studio apartments to serve as makeshift classrooms, plus an additional $50,000 to keep their kids enrolled at their private schools.

Why Virtual Learning Pods are the best option

How can parents get the benefits of a learning pod at an affordable price? Parents can look to tutoring services that offer virtual learning pods. Virtual learning pods eliminate the need for physical space making them more affordable than in-person learning pods. Groups of parents can sign their children up together in a virtual learning pod to lower the cost even more.

Virtual learning pods take the benefits of traditional school and put it online. Students get the benefits of individualized attention and social interaction all of which are lacking in traditional remote learning. Parents can have peace of mind that knowing that their child will not contract COVID-19; something that pricey in-person learning pods can not guarantee.

How Education Companies Can Corner the Learning Pod Market

Companies that offer Teacher staffing, tutoring, and instructional materials to schools can seize the opportunity in the learning pod market because they are well established in their industry.

K-12 Education and learning companies that hire seasoned certified teachers as tutors and learning pod instructors will be able to do better than companies who hire non-certified or inexperienced Teachers. Why? The reason is that Teacher certification and experience will help companies overcome the credibility hurdle. For Education companies that offer virtual learning pods, the teachers and tutors would need to be skilled in distance learning and remote teaching.

Would you choose a learning pod over traditional instruction for your child?

Why or why not?

Join the conversation.

Trends in AI & Generative AI: Insights from The 2023 AI Summit New York 

Last week, I covered the AI Summit in New York. I was excited to learn about the trends in AI and generative AI and to see some commercial applications of these new technological advancements. 

Patrick Murphy of UAB led the AI Exhibitor hub. Patrick shared insights from his research on Entrepreneurship. He shared how start-ups use AI, and Generative AI to scale up and bring products to market. 

Generative AI is being used in the following eight ways:

1. Content and Asset Generative
2. Automated Processes
3. Ideation
4. Financial Management
5. Project Design
6. Optimized Structures
7. Acceleration and incubation
8. Ethics and Risk Management. 

There was a pitching completion where start-ups did pitches in multiple rounds. At the beginning of the competition, they received advice from judges on best practices. 

One of the start-ups that was of interest was Botwise. Jan Nowak shared how his team shared a use case on how they leveraged Language Learning models (LLM)using statistics and GPT solutions for rapid automation in customer service for Mylead.global is a platform that allows influencers to earn money. As a result, MyLead.global was able to screen influencers faster and better for their big brand clients.

AI-Powered Use Cases from across the board panel discussion

Leaders Saira Kazmi Ph. D. (CVS Health), Matthew Blakemore (Creative Industries Council) Taha Mokfi (HelloFresh), Kriti Kohli (Shopify), and Kris Perez (Data Force) share how they use chatbots, improving both the buyer and seller experience using AI. How AI can be used in video games to identify levels of violence and how AI can improve in healthcare and Radiology reducing the amount of time images are read while improving accuracy and detail. 

Another interesting Panel was by Tim Delesio CTO of techolution

Tim asked What’s driving the explosive rise of AI all of a Sudden?

The answer is the economics of the labor market.

On the demand side, he cited labor shortages and persistent high inflation. 

On the supply side, he cites the rise of ChatGPT and, major scientific and Technological breakthroughs in the past five to seven years. 

He shared trends in AI for 2024 that include:

1. Physical Labor with AI to help deliver small batch sizes with high-precision quality control
2. Improved customer engagement by providing a new generation of customer service agents using Generative AI 

Tim demonstrated some of these trends when he ordered a soda using an AI-powered robotic arm. 

The booth had another machine showing how AI can enhance inventory management when items are ordered. 

I was amazed to see some AI Tech that techolution brought to the marketplace.

On that note, I saw an AI-powered Kiosk by Graphen where a man ordered his food and paid. This company is using AI to revolutionize all industries.

Man orders food AI Kiosk

Man pays for food at AI Kiosk

There were so many great talks and exhibits. 

Additional pictures can be found on Instagram. 

I want to thank the AI Summit for having me as their guest. If you want to use AI and Generative to improve business outcomes, sign up for the AI summit in your city.

What do you think is next for AI and Generative AI?

Comment and share below.

Additional pictures can be found on Instagram.