I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
I recently has the privilege to cover the World Business Forum in NYC last week. There were so many great panels and top business minds at the event. I want to highlight some of my favorites.
Seth Godin’s talk on Marketing where he discusses How today’s Marketer needs to be both remarkable and generous.
In his talk Seth discusses his new book This is Marketing and he discusses what it takes to succeed in today’s connection economy.
The new economy was Made of of the following components
A key idea was that Marketers make change happen.
It was truly an amazing talk.
2. A talk by Juan Enriquez on the topic of trends in technology.
Two trends that caught my attention were:
3. Whitney Johnson’s talk on How to build an A Team where she discusses how to design jobs to maximize both employee engagement and performance.
Companies should strive for 70% employee engagement.
Companies should take chances hiring people who are inexperienced to keep a steady pipeline of employees.
4. Daniel Kahneman’s talk on the psychology of how we make Intuitive Judgments and choices based and why people are more risk averse than others. He also discusses how stress impacts decision making.
The World Business Forum is an amazing event packed with insights and for everyone in Business. If you missed out this year; attend the next one.
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Only certain target customers will buy due to internal and external factors.
To grow revenue, businesses need to develop and use better competitive insights. Developing these insights entails examining everything about the competition to identify: strengths, weaknesses, competitor priorities, growing, and under-served markets.
Product Marketing involves more than Marketing and Product Team support. Product Marketers serve Marketing, Sales, and Product teams. Each team has different needs and responsibilities. However, they all grow the business and serve customers.
Product Marketers serve as market experts and translators for teams from across the organization.
What is Product Marketing?
Product Marketing is the discipline of bringing a product to market and nurturing its success. Businesses need to create and market products people want to buy. To do that, they need to use the Pragmatic Framework.
Product Marketers are taking on some Product Manager responsibilities
Here are nine things to address in a Product Marketing Brief.
What does your company do? Does your product offering align with your business goals?
What are the features of your product? Do others understand what you are building and why?
Does this Product address gaps in the Market? Include an overview of a Competitive, win-loss and, SWOT analysis.
Who is your ideal customer or target market? Include an overview of findings of demographic, psychographic, and buyer persona research. Does your product solve customer pain points?
How will you measure product success?
What are can go wrong? Can failure be anticipated and corrected?
What is the roadmap and schedule of the product? Who’s responsible and in charge?
Who needs to be included in the project and who needs to approve deliverables?
How will goals be tracked? How often will they be monitored? What insights are you trying to glean from the data?
Johnathan Hinz of Seismeic shares his insights on sales enablement and its role in marketing.
The lack of Sales and Marketing alignment is due in part to the inadequate amount of customer value mapping relating to the number of buyer types.
Product Marketers, what’s the hardest part of your job?
How do you know if you are successful?
Share your thoughts.
Posted 170 weeks ago
Sales, Marketing & Social Media Today
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Word of Mouth is a top tool. What customers and prospects say about you determines your success. Word of Mouth Marketing is what your customers and prospects say about you when you are not around. In other words, it’s your reputation in the industry. The best part of this is that you can control Word of Mouth Marketing.
How do you leverage the power of Word of Mouth Marketing?
1. Help others in their time of need.
2. Offer Value to Customers
We need to provide value to customers. By providing value through your product or service, we can earn the right to ask for testimonials referrals from customers.
3. Testimonials: Letting customers speak for you
Prospects will believe what your customers’ say about you more than anything you say. Your customers could provide LinkedIn recommendations or video testimonials. These testimonials could be shared on your website and social networking sites like Yelp, LinkedIn, Twitter and Facebook.
4. Become an Industry Expert and Resource for Customers
Provide value to your customers and to improve your online word of mouth marketing by creating an e-zine, publish a blog and/or online newspapers.