Dan Galante

There are many ways to grow a business organically across the organization. Here are strategies, tips and insights to achieve this goal.

Sales

Sales 101 A guide to getting started

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Dan Galante

Small Business

Small Business Marketing 101

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Dan Galante

Start ups

Inbound

4 Basics of Inbound Marketing & Sales

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Dan Galante

Digital Marketing

Digital Marketing/Content Marketing/Social Media Marketing 360

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Dan Galante

Content Marketing

Social Media Marketing

Content Creation & Customization

How to Customize Presentations & content to Buyer learning Styles

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Dan Galante

Growth Marketing

CEO’s & CMO’s Looking to increase Sales? Here’s How

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Dan Galante

Additional Resources

10 Ways to grow your Audience & Build a Customer Base
There are many ways to grow an audience and build a customer base. Here are 10 strategies for you to grow your audience…www.linkedin.com

25 Sales & Marketing Strategies to Drive Revenue
The purpose of the Sales & Marketing functions is to drive revenue for the organization. Below you will find 25 Sales &…www.linkedin.com

100 Days to Increased Brand Awareness and Sales Enablement
When Brand awareness and Sales are low for brands, it is tempting to start using social media and blogging to solve the…www.linkedin.com

3 Ways Small Business can use Word of Mouth Marketing to Drive Sales
Word of Mouth Marketing is one of the most powerful tools that you can use to build your business. Whether you are a…www.linkedin.com

How to use Marketing to Align the Customer Experience & Customer Journey
The Customer Experience and Customer Journey is being disrupted by technology. The technology comes in the form of…www.linkedin.com

Sales, Marketing & Social Media Today
2018 continues to be the year of Brand Safety for Brands, Advertisers and Agencies as the industry status quo was…dangalante.me

Dan Galante | Professional Profile | LinkedIn
View Dan Galante’s profile on LinkedIn, the world’s largest professional community. Dan has 11 jobs listed on their…linkedin.com

Dan Galante
Dan is passionate about using Marketing to help businesses drive sales. Certified in Inbound Marketing, Dan has worked…slideshare.net

Dan Galante
Dan is passionate about using Marketing to help businesses drive sales. Certified in Inbound Marketing, Dan has worked…dangalante.com

About the Author

Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include Start Ups, Political Campaign and a Digital Marketing Conference.

Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.

He writes and publishes a business blog on the topics of Sales, Marketing and Social Media entitled Sales, Marketing & Social Media Today.

Dan is seeking a full time marketing role. He is interested in roles in Direct, Digital, Content and Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.

Creating content that engages customers is key. Another key element to creating customer-centered presentations and digital content is knowledge of buyer learning styles.

In other words, how do buyers learn best?

There are three learning styles, Visual, Auditory, and kinesthetic. 65 percent of learners are Visual but this is not everyone.

Survey Results

I surveyed my LinkedIn Audience to ask which types of content helps them to learn best and what type of content they value most.

As you can see, people learn best from a mix of written, video, audio, and content formats.

Of the types of content, people want to read, many want to read industry insights, how-to, insights from conferences, and a mix of all of the above.

Based on my findings, I would recommend that content be:

1.Created and repurposed in multiple formats

2.Content is about industry insights, how-to, and insights from conferences

The overall content strategy should be based on how your customers learn and the types and format of content based on their wants and needs.

Bonus Content

In the presentation below, I provide ideas and strategies to:

1.Collect information on your buyer’s learning style

2.Create presentations and content that will engage buyers with content that is optimized to their learning style making it more engaging**

3.Create differentiated presentations and content for all learners when buyer learning styles are unknown

** How to Customize Presentations & content to Buyer learning Styles **

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Dan Galante

How do you learn best and which content format helps you most? Comment and share.

Last week, I covered the Search Marketing Expo in New York City. Search Marketing Expo has is a great event for SEO, SEM, and Digital Marketing professionals. SMX provides attendees with an opportunity to learn actionable techniques in conference sessions and training workshops. Google and Microsoft provided seminars on various SEM topics.

Here is a video of the event.

I enjoyed Moz founder Rand Fishkin’s keynote.

The key insights of the presentation were:

1. Organic traffic has reached its peak and will decline.
2. To keep traffic coming to their sites, Marketers will need to find ways to nudge consumers as Zero click queries continue to grow.
3. Organizations need to shift their investments in product, content, and brand. Decisions on how to redeploy these resources need to be a company-wide effort. 

Here is the link to the presentation.

Google in 2020: From Everyone’s Search Engine to Everyone’s Competitor | SparkToro
I’ve written a lot this year about the shifts we’re seeing from Google — moving from search engine to answer to engine…sparktoro.com

At the end of the keynote, I met Rand and received a signed copy of his new book entitled Lost and Found.

In Google’s Keynote, I learned how businesses can get an edge during the holidays. I also learned of Google’s plan to use Google Images and YouTube for eCommerce. Google is also allowing businesses to use location-based Ads in Google Maps.

The key insights of the presentation were:

1. According to Google most shopping visits start online.

2.When diners search for a great place to eat the searches are probably happening on a smartphone.

3.  When people are online in cars, more than half of them are searching for information on a mobile device making localization and targeting important.

4. . 2/3′s of shoppers say that online video has given them insight and inspiration to make purchases.

5. Shoppers use at least 3 channels or more when shopping.

6. Brands need to provide an omnichannel channel experience all year, especially during the holidays.

7. Sales are happening online and offline. As a result of this shift, Brands need to serve customers on the channels of their choice.