I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
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About the Author
Dan is passionate about using Marketing to help businesses drive sales. HubSpot Certified in Inbound Marketing, Dan has worked on various marketing assignments including Start Ups, a Political Campaign and a Digital Marketing Conference.
Prior to teaching, Dan served customers as an Outside Sales and Marketing Rep in NYC. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach combined with direct marketing. He also supported the company’s marketing efforts at industry trade shows.
He writes and publishes a business blog on the topics of Sales, Marketing and Social Media entitled Sales, Marketing & Social Media Today; which has grown to 24,000+ followers on LinkedIn and 19,000+ on WordPress.
Dan is seeking a full-time marketing role in Marketing. He is willing to create and build out the Marketing function of your organization if it does not exist. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
The 2023 New York Auto Show is happening at New York’s Jacob Javits Center.
I had the privilege of covering the New York Auto Show on press and industry days. The show opened with the World Car Awards Breakfast.
I want to congratulate Hyundai for winning multiple awards with its all-new Ioniq 6 EV including the World Best EV Award, World’s Best Design, and 2023 World Car of the Year!
Congratulations to all of the other finalists as well.
I rode along in the Hyundai Ioniq 6 EV on one of the multiple test tracks at the show. It was an exhilarating experience!
The show consists mainly of EVs and hybrid vehicles. There are two levels including using EV test tracks where you can a do ride-along. There are fun exhibits that I recommend that you experience. I rode along on all of the test tracks experiencing various EVs.
The Jeep track simulates a mountain and off-road driving experience.
If you are interested in learning about EVs, Charging Stations, and electric power there are displays and resources to explore at the show.
You can find additional pictures posted on Instagram.
There were also some new vehicle roll-outs and major press announcements from Kia, Hyundai, Chrysler, Ram, VW, and many others. You can see some of them below.
Kia Press Conference The all new EV9.
Hyundai Press Conference and Reveal Kona N Line, The All New 2024 KONA Electric
I enjoyed the Subaru Loves Pets campaign at the show. Subaru is partnering with animal nonprofits to get pets adopted, especially pets that are disabled and traumatized.
The show is open to the public as of yesterday at the Jacob Javits Center located at 429 11th Avenue New York, New York 10001. How to get to the Auto Show. The Auto Show runs from Friday, April 7th, through Sunday, April 16th, 2022. The hours are as follows Monday — Saturday from 10 am to 7 pm and Sundays from 10 am to 7 pm. General admission tickets are $21 for adults and $ 7 for children. If you want early access for this Friday or Saturday tickets are $45 for adults and $7 for children. Tickets can be purchased here.
What are you hoping to see at the auto show?
If you have attended the auto show, what was the most exciting thing you experienced?
Share your thoughts.
Posted 77 weeks ago
Sales, Marketing & Social Media Today
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
I covered Voice Summit last week at NJIT in Newark, New Jersey. Voice Summit is the largest voice tech conference that brings the conversational design ecosystem together in one place.
Last year was the first Voice Summit. It was amazing to see how the industry has advanced in the past year. This year, the conference grew to over 5,000 attendees!
Voice Summit was a great place to network. Many Voice Startups demoed their offerings as well.
Founder Pete Erikson shares the story of Voice in the opening press conference. Pete shared the podium with Voice industry leaders and Newark Civic Leadership.
The conversation in Voice has shifted from should brands have a Voice Strategy to how to effectively incorporate voice technology across the organization. Attendees had opportunities to attend hands-on voice workshops on topics ranging from creating brand guidelines to building a voice strategy from the ground up. I took the Voice strategy workshop conducted by Brett Kinsella of VoiceBot.Ai. We received a workbook that had questions that served as building blocks to build our voice strategy.
I had was able to get a look at the Expo Floor where I was able to meet exhibitors and explore the Amazon Smart Home. It was amazing to see how voice technology has transformed the home experience. In this video, I was able to ask Alexa to play Who Wants to Be a Millionaire and to play music, etc.
Marketers have many opportunities with Voice and Audio Content according to Voices.com research. Content takes the form of short and long-form ranging from Flash Briefings up to Audiobooks.
However, when it comes to smart speakers only, 18% of users discover skills from brand advertising according to Vixen Labs.
Brands need to prepare to change their Marketing and Advertising for Voice. A panel shared their thoughts on how to improve how to achieve this aim.
Edison Research and NPR conducted market research on the topic of smart speaker customer behavior. The number of smart speakers in U.S. homes grew 78% from December of 2017 to December. The research packed with data you can see here.
Brett Kinsella led a panel where Marketers shared how they have developed and implemented their strategy for Voice.
Steve Keller of Pandora shared his thoughts on the topic of Sonic Branding and Sound Business.
On a side note, NJIT was nice enough to provide me with a tour of the start-up incubator and co-working space opening this September. I was able to see areas being built from the ground up just as startups are.
I also was able to see the Alexa Cup which is Amazon’s initiative to pair Marketers and developers to work on projects such as Female Empowerment and Mental Health.
What touched me on a human level was the closing keynote entitled “A journey through a deaf developer’s eyes.” In this keynote, Thomas Chappell of Prudential shared his story. Thomas is unable to speak.
After his talk, I was able to meet him. People communicate with him using Voice to speech technology and American Sign language. I was able to use the technology on a smartphone to have a full conversation with him.
Voice Summit was an amazing conference. I want to thank Pete Erikson, the Modev Team, NJIT, the City of Newark, and the State of New Jersey for having me as their guest.