Dan Galante

I attended EdSurge ImmersionNYC this past Friday. The event was designed for EdTech startups that are looking for Advice in the areas of Marketing, K-12 Sales, Scaling Up and Exiting. Attendees had the opportunity to hear from leaders at Various Education organizations ranging from CEOs, Founders, School Superintendents, and Venture Capitalists.

I enjoyed the presentation provided by Brett van Zuiden of Clever. In his presentation, he reminds us to think of users when designing products versus the way we would use a product.

He reinforced the idea that great product design cannot happen without truly understanding our customers.

There were also great lessons shared by Betsy Corcoran of EdSurge, Joe Holland of Teachers Pay Teachers and Charles Best of DonorsChoose.Org.

Attendees had the opportunity to take three Clinics led by experts in Sales, Marketing, Scaling up and Exiting. I enjoyed the clinics because they were customized and led by experts.

The clinics that were most relevant to me, were two clinics on Marketing and one on Selling to K-12 school districts. I was able to meet and connect with many great entrepreneurs in the clinics. We received advice that was customized and actionable.

There were also many opportunities to network throughout the event.

EdSurge also announced the upcoming launch of its new service called EdSurgeIntelligence.

The services will apply a fresh approach to market intelligence and learning for investors and executives. EdSurgeIntelligence will allow users to analyze trends from early childhood through higher ed, the workforce and more.

I want to thank the Edsurge Team for having me at Edsurge ImmersionNYC.

It was a great event.

Sales has taught me to:

1.To go after what I want in life. Ask for the order if you will.

2. To stand tall in the face of rejection and negativity.

3. To look at rejection as a learning experience instead of a defeat.

4. To understand Customer needs. (Objections vs Stalls). (Buyer Motives)

5. To persist through obstacles and not to quit!

6. To examine and understand how a business operates.

Every person should try selling products at least once in their lives. It is a valuable learning experience.

Before my time as a Marketer, I worked as an Outside Sales Rep in the Dental Industry in Manhattan.

Field Sales/Field Marketing has taught me so much about myself.

What did selling teach you?

Comment and share.

I covered the Digital Agency Expo in New York. For those of you who are unfamiliar with this event, Digital Agency Expo is a conference focused on how to build, grow and scale a Digital Agency in 2019.

Ryan Deiss, the co-founder, and CEO of Digital Marketer opened up Digital Agency Expo.

In his opening talk on how to recession-proof a Digital Agency, Ryan identified three Key skills that agency owners and marketers need to master for success.

1. Master the skill of Copywriting

2. Master Email Marketing

3. Be able to create Partnerships

Ryan challenged the concept of a Full-Service Agency. He also argued against the notion that a bigger Agency is more profitable and can consistently produce high-quality results.

Ryan also recommended books to read along with a model for a successful agency.

It was an insightful talk.

Another great talk was delivered by Keap CEO Clate Mask. He outlined the five Stages of Agency growth. Clay also shared how he struggled to get his business off the ground. He kept going despite being told to get a job. His advice for when things get tough:

Evan Radisic of Proposify shares the State of Proposal research. Proposify examined 1.6 million proposals creating a blueprint of a winning proposal.

One of my favorite talks was the Keynote by Gary Vaynerchuck. Gary shared how to create, grow and scale a digital agency. He shared how he built multiple businesses on a shoestring budget despite his humble beginnings. Gary also took questions from the audience. I have included a portion of the talk here.

Additional resources for Agency Owners include:

The Digital Marketer Certified Partner Program and War Room.

I want to thank Digital Agency Expo for having me as their guest.

There were so many great speakers at the event. I will post supplemental pictures on Facebook and Instagram.

Additional resources for Agency Owners include:

The Digital Marketer Certified Partner Program and War Room.