I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
High quality content created on a blog that is shared on social media can potentially double traffic to a website. However, just creating content; sharing it in its original form on many channels multiple times yields diminishing results. Results are diminishing because social networks and the blog-sphere continue to be bombarded with content. As a result, quality content will be overlooked. Content Repurposing helps make content stand out.
Content can be repurposed in the following ways:
1: The Type of Content i.e. Blog post, Podcast, Video, Audio, SlideShare Presentations
2. Content can be repurposed by learning styles i.e. Visual, Auditory, and Kinesthetic
3. Creating a posting schedule for social networks with using different aspects of an article
There are many ways to create content from blogs, podcasts, videos and audio. To know what your audience really wants, it is important to ask them. This could be done in the form of a survey asking: how they learn best, how they prefer to take in information and their learning style. Collecting this information helps brands to create compelling content users engage with resulting in higher sharing and increased traffic to the website.
It is important to have a posting schedule as each social network has its own best practices.
In addition to posting on a schedule, each link should have different copy from when it was first published; highlighting a different aspect of the post. This could take the form of a quote or fact from the post.
Content repurposing is my favorite option for doubling social media traffic to a website site because in the end it is all about engagement. If people are engaged with the content they will share it resulting in increased traffic.
How have you doubled site traffic from social networks? Comment and share below.
About the Author
Dan is passionate about using Marketing to help businesses drive sales. Certified in Inbound Marketing, Dan has worked on various marketing assignments including: Start Ups, a Political Campaign & a Digital Marketing Conference.
Prior to serving as a Classroom teacher, Dan served customers as an Outside Sales & Marketing Rep in NYC. In this role, he taught & trained Dentists on the company’s products & services using a consultative selling approach combined with direct marketing. He also supported the company’s marketing efforts at industry trade shows.
He writes & publishes a business blog on the topics of Sales, Marketing & Social Media entitled Sales, Marketing & Social Media Today; which has grown to over 17,000 followers on LinkedIn & over 15,000 on WordPress.
Dan’s articles & insights on Sales, Marketing & Social Media have been featured, mentioned & referenced in major Business Publications such as:
Dan has been honored for his Social Profiles & Content
•Recognized by Klout for having a Score putting him in the Top 10 % of Social Media Users
•LinkedIn Social Selling Index Score in the Top 1%
•Honored by SlideShare for being in the top 5% of profiles viewed in 2014
•Honored by LinkedIn in 2012 for being in the top 1% of profiles viewed out of 200 million members
Dan is seeking a full-time marketing role in Direct, Inbound, Digital, Content & Social Media Marketing. He is willing to be a CMO to create and build out the Marketing function of your organization if it does not exist. Contact him to set up interviews. dan@dangalante.com
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Social Networks are places where people congregate; making them great sources of Market Research and Revenue. As a result, Social networks are looking for new revenue streams. The latest revenue channel for them is E-commerce.
Facebook is partnering with Shopify to launch Facebook shops. The social network is the latest to get in on the E-Commerce business.
Last year at SMX East, Google and YouTube shared how they are allowing people to shop online for products. Google also shared people’s buying behavior. I have included parts of the article below.
In Google’s Keynote, I learned how businesses can get an edge during the holidays. I also learned of Google’s plan to use Google Images and YouTube for E-Commerce. Google is also allowing businesses to use location-based Ads in Google Maps.
The key insights of the presentation were:
1. According to Google most shopping visits start online.
2. When diners search for a great place to eat the searches are probably happening on a smartphone.
3. When people are online in cars, more than half of them are searching for information on a mobile device making localization and targeting important.
4. 2/3’s of shoppers say that online video has given them insight and inspiration to make purchases.
5. Shoppers use at least 3 channels or more when shopping.
6. Brands need to provide an omnichannel channel experience all year, especially during the holidays.
7. Sales are happening online and offline. As a result of this shift, Brands need to serve customers on the channels of their choice.
Would you shop on a Social Network? Share your thoughts.
Posted 222 weeks ago
Sales, Marketing & Social Media Today
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
During my time in field sales, I wanted to obtain the business of Dental Schools and Hospitals. After obtaining meetings and making presentations to prominent Dentists, I was informed that they could not buy from me. After handling objections, showing how my offerings were better than the competition, I found out why. The decision-makers explained that they were under contract with large manufacturers and distributors.
These competitors offered deep discounts to Dental Schools so their students would get comfortable using their products. When students would become licensed Dentists, they would use the products they trained on instead of the competitors. These competitors built lifelong customer loyalty.
When I called on certain Dentists, they said they liked a particular company’s product. I asked them why they liked the product and would they consider switching for something comparable with faster service. The Dentists said no saying that they learned on particular equipment in Dental School and it was the only thing they felt comfortable using.
Geoffrey Moore discusses the Technology life cycle in Crossing the Chasm.
Dental manufacturers and large distributors used pricing to target the Innovators/Early adopters/which in this case was the dental students and hospitals. To increase market share, they offered discounted pricing in exchange for purchase and long service contracts. These manufacturers and distributors succeeded in targeting dental students right before they would become customers; earning them years of customer loyalty.
Here is how this SAAS marketing program could be executed on the Technology Life cycle curve.
Innovators Preparation Programs
Offer Preparation programs discounted pricing and free trials to try the product.
Have Pre-service Professionals get comfortable using the product.
Early Adopters Early Career Professionals
Offer them free trials and a lower discount.
Early/Late Majority Seasoned Professionals
Offer Trials and discounts to targeted staff and managers
Laggards Senior Staff Members
Continue to innovate the product and messaging to show how the product is being used.
Obtain Testimonials from satisfied staff and managers.
Show how the product exceeds competitors.
When appropriate, offer free and discounted trials to all appropriate prospects.
This is how Tech companies can improve their market share and generate life-long customer loyalty.
Tech Companies have the chance to improve business and generate life-long customer loyalty. This opportunity can be seized by offering discounted pricing and free trials to Innovators/Early Adopters which in this case are the preparation programs.
How this applies to EdTech & E-Learning
This strategy can be applied to the EdTech/E-Learning market because many companies serve this space but only a few companies dominate the market. The opportunity to target Innovators/Early adopters as I described above presents itself as the United States Department of Education is asking for Education Technology to be embedded into K-12 teacher preparation programs.
EdTech/E-Learning companies have the chance to improve the Teaching profession and generate life-long customer loyalty. This opportunity can be seized by offering discounted pricing and free trials to Innovators/Early Adopters which in this case are the teacher preparation programs.
Here is how this marketing program could be executed on the Technology Life cycle curve.
Innovators Teacher Preparation programs
Offer Teacher Preparation programs discounted pricing and free trials to try the product.
Have Pre-service Teachers/Admins get comfortable using the product
Early Adopters Rookie Teachers/Admins
Offer them free trials and a lower discount.
Early/Late Majority Seasoned Teachers/Admins
Offer Trials and discounts to targeted staff and Administrators, Lead Teachers, and Instructional Coaches.
Laggards Senior Staff Members
Continue to innovate the product and messaging to show how the product is being used.
Obtain Testimonials from satisfied Teachers and Administrators
Show how the product exceeds competitors.
This is how EdTech/E-Learning companies can improve the Teaching profession and generate life-long customer loyalty.
What EdTech/E-Learning product do you want to try?
Additional Market Research
Why & How People Buy Tech
When marketing and selling a tech product or service, it is important to ask two questions to understand your buyers.
1. What motivates people to buy a tech product or service?
2. How do people find a tech product or service to buy?
I surveyed my LinkedIn audience for answers.
1. What motivates people to buy a tech product or service?
People buy a technology product or service for many reasons.
2. How do people find a tech product or service to buy?
People find and buy technology products or services in different ways.
How Buyers Find EdTech & E-Learning Products & Solutions
I asked my audience how they find Education Technology products and solutions. According to a survey I conducted on LinkedIn, 58% used google, viewed product demos, and read reviews. Next was Social Media and word of mouth at 33%. This suggests that the education technology buying cycles are customer-centric. A great product demo is only as good as product reviews, word of mouth, and the customer experience for established brands. Only 8 % found products from seller-centric activities such as seller calls emails and catalogs. Customers are educating themselves and seeking out sellers at the end of the buying process, not the beginning.
When marketing and selling an EdTech or tech product or service, it is important to ask two questions to understand your buyers.
1. What motivates people to buy your tech product or service?
2. How do people find a tech product or service to buy?
These findings suggest businesses need to create customer-centric offerings to survive in a competitive marketplace. Answering these questions will help businesses develop, create, and, position offerings people want to purchase.
Why & How People Buy In General
When marketing and selling a product or service, it is important to ask two questions to understand your buyers.
1. What motivates people to buy a product or service?
2. How do people find a product or service to buy?
1. What motivates people to buy a product or service?
People buy a product or service for many reasons.
2. How do people find a product or service to buy?
People find and buy products or services in different ways.
These findings suggest businesses need to create customer-centric offerings to survive in a competitive marketplace.
Answering these questions will help businesses develop, create, and, position offerings people want to purchase.
I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation, and, Classroom Teacher/Trainer skill-sets using Marketing to drive Sales/Growth.
As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference. I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, SEM.
Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.
I publish Sales, Marketing & Social Media Today a blog covering industry events and trends.
Articles and insights have been featured, mentioned, and, referenced in:
•SlideShare for being in the top 5% of profiles viewed in 2014
•LinkedIn Profile was in the top 1% of profiles viewed out of 200 million members in 2012
I’m seeking a full-time role in:
Inbound Marketing, Digital Marketing, Content Marketing, Product Marketing, Demand Generation, Social Media Marketing, Sales Enablement Enablement, Sales Strategy, Marketing Strategy, Employer Branding, Recruitment Marketing. Reach out to start a conversation on LinkedIn or email me at dan@dangalante.com