Marketing UVP: Sales, Marketing, Social Media, & Teacher exp. make me a Top Marketing hire. Hiring? Let’s Interview. ONO
Dan@dangalante.com
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Marketing UVP: Sales, Marketing, Social Media, & Teacher exp. make me a Top Marketing hire. Hiring? Let’s Interview. ONO
Dan@dangalante.com
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
What makes Product Marketing Difficult? What Product Marketers do
What is the hardest part of Product Marketing?
LinkedIn poll of my audience
Marketers need to develop and deploy a buyer-centric go-to-market strategy. It is time for marketers to ask better questions about buyers.
I covered the Product Marketing Community workshop to find out.
Workshop Topics included how to:
Businesses should identify their ideal customer.
Only certain target customers will buy due to internal and external factors.
To grow revenue, businesses need to develop and use better competitive insights. Developing these insights entails examining everything about the competition to identify: strengths, weaknesses, competitor priorities, growing, and under-served markets.
Product Marketing involves more than Marketing and Product Team support. Product Marketers serve Marketing, Sales, and Product teams. Each team has different needs and responsibilities. However, they all grow the business and serve customers.
Product Marketers serve as market experts and translators for teams from across the organization.
What is Product Marketing?
Product Marketing is the discipline of bringing a product to market and nurturing its success. Businesses need to create and market products people want to buy. To do that, they need to use the Pragmatic Framework.
Product Marketers are taking on some Product Manager responsibilities
Product Marketing needs a separate brief.
Just as Marketing has a plan or brief, Product Marketing does.
SmartSheet.com Product Marketing Template
Here are nine things to address in a Product Marketing Brief.
Johnathan Hinz of Seismeic shares his insights on sales enablement and its role in marketing.
The lack of Sales and Marketing alignment is due in part to the inadequate amount of customer value mapping relating to the number of buyer types.
Product Marketers, what’s the hardest part of your job?
How do you know if you are successful?
Share your thoughts.
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
How Free Samples Can Support Lead Gen & Customer Engagement
I asked my LinkedIn audience If the Sales and Marketing functions were merged and run by Sales, What would be your main focus? Why?
As you can see, 68% of those surveyed said that increased lead generation and demand generation was a top priority. What this means is that people see Marketing as a vehicle to increase Sales and Revenue.
Free Trials
Previously, I have discussed the marketing strategy of free trials, discounted trials, and loss leaders.
Free Samples
Another great marketing strategy for brands to get prospects and current customers to try a new product or retry an existing one is to offer a free sample. This can be done by handing out the product sample during online, field, and tradeshow marketing.
Field & Trade Show Marketing
Samples can be in the form of a physical product, a link to an online offering, offering a discount to make a purchase. Recently, I attended the 9th Avenue International Food Festival in New York. I received sample food products. One of the vendors offered a food sample and a coupon to make a purchase.
At Tradeshows, brands can offer physical and digital products in exchange for customer information. This is an excellent tactic for lead generation. Most times brands scan the badge of customers to collect this information.
Online Marketing
Brands can also reach customers online to get them to request a free sample. The sample can come in the form of a download or a physical offering depending on the product type.
Brands can also offer branded merchandise as a way to be remembered by prospects and customers.
How have you used free samples to attract new customers, renew, upsell, and cross-sell existing customers?
Share your thoughts and join the conversation.
Additional places to find my content and blog
WordPress: https://dangalante.me/
Tumblr: http://www.askdangalante.com/
LinkedIn: https://www.linkedin.com/today/author/DanGalante
Medium https://medium.com/@DanGalante
YouTube https://www.youtube.com/trendsettingsm
Anchor https://anchor.fm/dangalante
About Me
I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation, and, Classroom Teacher/Trainer skill sets using Marketing to drive Sales/Growth.
As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.
I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, and SEM.
Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.
I publish Sales, Marketing & Social Media Today; a blog that covers industry events and trends.
I’m seeking a full-time role in
Inbound Marketing, Digital Marketing, Content Marketing, Product Marketing, Competitive Intelligence, Demand Generation, Social Media Marketing,
Sales Enablement, Enablement, Sales, Account Management, Customer Success, Sales Strategy, Marketing Strategy, Employer Branding, and Recruitment Marketing.
Open on the title, industry, company, location, and level. Reach out on LinkedIn or at dan@dangalante.com to start a conversation.