Dan Galante

I recently has the privilege to cover the World Business Forum in NYC last week. There were so many great panels and top business minds at the event. I want to highlight some of my favorites.

1. Seth Godin’s talk on Marketing where he discusses How today’s Marketer needs to be both remarkable and generous.

   

In his talk Seth discusses his new book This is Marketing and he discusses what it takes to succeed in today’s connection economy.

The new economy was Made of of the following components

A key idea was that Marketers make change happen.

It was truly an amazing talk.

2. A talk by Juan Enriquez on the topic of trends in technology.

Two trends that caught my attention were:

3. Whitney Johnson’s talk on How to build an A Team where she discusses how to design jobs to maximize both employee engagement and performance.

Companies should strive for 70% employee engagement.

Companies should take chances hiring people who are inexperienced to keep a steady pipeline of employees.

4. Daniel Kahneman’s talk on the psychology of how we make Intuitive Judgments and choices based and why people are more risk averse than others. He also discusses how stress impacts decision making.

The World Business Forum is an amazing event packed with insights and for everyone in Business. If you missed out this year; attend the next one.

All images are Courtesy of WOBI.

Social Networks are places where people congregate; making them great sources of Market Research and Revenue. As a result, Social networks are looking for new revenue streams. The latest revenue channel for them is E-commerce.

Facebook is partnering with Shopify to launch Facebook shops. The social network is the latest to get in on the E-Commerce business.

Last year at SMX East, Google and YouTube shared how they are allowing people to shop online for products. Google also shared people’s buying behavior. I have included parts of the article below.

In Google’s Keynote, I learned how businesses can get an edge during the holidays. I also learned of Google’s plan to use Google Images and YouTube for E-Commerce. Google is also allowing businesses to use location-based Ads in Google Maps.

The key insights of the presentation were:

1. According to Google most shopping visits start online.

2. When diners search for a great place to eat the searches are probably happening on a smartphone.

3. When people are online in cars, more than half of them are searching for information on a mobile device making localization and targeting important.

4. 2/3’s of shoppers say that online video has given them insight and inspiration to make purchases.

5. Shoppers use at least 3 channels or more when shopping.

6. Brands need to provide an omnichannel channel experience all year, especially during the holidays.

7. Sales are happening online and offline. As a result of this shift, Brands need to serve customers on the channels of their choice.

Would you shop on a Social Network? Share your thoughts.

When marketing and selling a tech product or service, it is important to ask two questions to understand your buyers.

1. What motivates people to buy a tech product or service?

2. How do people find a tech product or service to buy?

I surveyed my LinkedIn audience for answers.

1. What motivates people to buy a tech product or service?

People buy a technology product or service for many reasons.

2. How do people find a tech product or service to buy?

People find and buy technology products or services in different ways.

These findings suggest businesses need to create customer-centric offerings to survive in a competitive marketplace.

Answering these questions will help businesses develop, create and, position offerings people want to purchase.

What motivates customers to buy your technology products and services?

How do your customers find technology products and services?

Join the conversation.