I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
When marketing and selling a product or service, it is important to ask two questions to understand your buyers.
1.What motivates people to buy a product or service?
2.How do people find a product or service to buy?
I surveyed my LinkedIn audience for answers.
1. What motivates people to buy a product or service?
People buy a product or service to: solve a problem, meet a need, or fulfill a want or desire. 49% buy products and services to solve a problem, meet a need, or fulfill a desire. 27% wanted to solve a problem, 16 % want to meet a need, and 8% wanted to fulfill a want or desire.
2. How do people find a product or service to buy?
People find and buy products or services through word of mouth, social media, online search, and,/or product reviews. Of those surveyed, none said they found or bought products from seller calls or emails. No one found or bought products attending trade shows or events; this can be because of the pandemic.
63 % found or bought products from social channels or word of mouth, and 37% found or bought products or services from online searches or product reviews.
These findings suggest businesses need to create products and services that are customer-centric. Businesses need a great reputation to survive in a competitive marketplace.
Answering these questions will help businesses develop, create and, position products and services customers want to buy.
Your approach will vary depending on your industry.
What motivates customers to buy your products and services?
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Here are questions I would ask and actions I would take to market new product features on social media.
I would ask:
What is your feedback for each of the new product features?
I would collaborate with the Product Team during beta testing interviewing customers to gather feedback on new features using information obtained to develop blogs and other messaging. Also, I would ask customers to provide testimonials about the new features using them in social media campaigns.
How would you gain additional customer insights?
I would survey customers about their learning style, content format, and social network preferences. This data would be used in conjunction with my social media research conducted using social listening and analytics. Based on data from the survey, I would decide which social channels to use and the type of content to develop.
Which social platforms would I use?
I would use a blog, Email, LinkedIn, Slideshare Twitter, Facebook, Instagram, and YouTube platforms to educate customers about new offerings focusing on the channels where my target market congregates. I would find this information by asking my customers, Which channels do customers use when making purchasing decisions?
With what I learned, what might my campaign look like?
The campaign would revolve around a series of social posts based on customer feedback. Social posts would include customer testimonials obtained from beta testing and videos of customers using the new features. I would use the videos to build anticipation and announce the new features.
Are there any other social strategies you would employ?
I would attend industry events and interview industry experts. Also, I would create a group to reward loyal customers by building an evangelist program where customers would tell their friends.
How have you marketed new product features to current and prospective customers?
I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation, and, Classroom Teacher/Trainer skill-sets using Marketing to drive Sales/Growth.
As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.
I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, SEM.
Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.
I publish Sales, Marketing & Social Media Today a blog covering industry events and trends.
Inbound Marketing, Digital Marketing, Content Marketing, Product Marketing, Demand Generation, Social Media Marketing, Sales Enablement Enablement, Sales Strategy, Marketing Strategy, Employer Branding, Recruitment Marketing.
Open on title, industry, company, location, and level. Reach out on LinkedIn or at dan@dangalante.com to start a conversation.
Posted 133 weeks ago
Sales, Marketing & Social Media Today
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Only certain target customers will buy due to internal and external factors.
To grow revenue, businesses need to develop and use better competitive insights. Developing these insights entails examining everything about the competition to identify: strengths, weaknesses, competitor priorities, growing, and under-served markets.
Product Marketing involves more than Marketing and Product Team support. Product Marketers serve Marketing, Sales, and Product teams. Each team has different needs and responsibilities. However, they all grow the business and serve customers.
Product Marketers serve as market experts and translators for teams from across the organization.
What is Product Marketing?
Product Marketing is the discipline of bringing a product to market and nurturing its success. Businesses need to create and market products people want to buy. To do that, they need to use the Pragmatic Framework.
Product Marketers are taking on some Product Manager responsibilities
Here are nine things to address in a Product Marketing Brief.
What does your company do? Does your product offering align with your business goals?
What are the features of your product? Do others understand what you are building and why?
Does this Product address gaps in the Market? Include an overview of a Competitive, win-loss and, SWOT analysis.
Who is your ideal customer or target market? Include an overview of findings of demographic, psychographic, and buyer persona research. Does your product solve customer pain points?
How will you measure product success?
What are can go wrong? Can failure be anticipated and corrected?
What is the roadmap and schedule of the product? Who’s responsible and in charge?
Who needs to be included in the project and who needs to approve deliverables?
How will goals be tracked? How often will they be monitored? What insights are you trying to glean from the data?
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