Dan Galante

Here are questions I would ask and actions I would take to market new product features on social media.

I would ask:

What is your feedback for each of the new product features?

I would collaborate with the Product Team during beta testing interviewing customers to gather feedback on new features using information obtained to develop blogs and other messaging. Also, I would ask customers to provide testimonials about the new features using them in social media campaigns.

How would you gain additional customer insights?

I would survey customers about their learning style, content format, and social network preferences. This data would be used in conjunction with my social media research conducted using social listening and analytics. Based on data from the survey, I would decide which social channels to use and the type of content to develop.

Which social platforms would I use?

I would use a blog, Email, LinkedIn, Slideshare Twitter, Facebook, Instagram, and YouTube platforms to educate customers about new offerings focusing on the channels where my target market congregates. I would find this information by asking my customers, Which channels do customers use when making purchasing decisions?

With what I learned, what might my campaign look like?

The campaign would revolve around a series of social posts based on customer feedback. Social posts would include customer testimonials obtained from beta testing and videos of customers using the new features. I would use the videos to build anticipation and announce the new features.

Are there any other social strategies you would employ?

I would attend industry events and interview industry experts. Also, I would create a group to reward loyal customers by building an evangelist program where customers would tell their friends.

How have you marketed new product features to current and prospective customers?

Feel free to comment and share.

Additional places to find my content and blog

WordPress: http://dangalante.me/

Tumblr: http://www.askdangalante.com/

LinkedIn: https://www.linkedin.com/today/author/DanGalante

Medium https://medium.com/@DanGalante

YouTube https://www.youtube.com/trendsettingsm

Anchor https://anchor.fm/dangalante

About Me

I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation, and, Classroom Teacher/Trainer skill-sets using Marketing to drive Sales/Growth.

As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.

I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, SEM.

Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.

I publish Sales, Marketing & Social Media Today a blog covering industry events and trends.

I’m seeking a full-time role in:

Inbound Marketing, Digital Marketing, Content Marketing, Product Marketing, Demand Generation, Social Media Marketing, Sales Enablement Enablement, Sales Strategy, Marketing Strategy, Employer Branding, Recruitment Marketing.

Open on title, industry, company, location, and level. Reach out on LinkedIn or at dan@dangalante.com to start a conversation.

The New York Auto Show is back after a two-year pause because of the COVID-19 pandemic. I had the privilege of covering the event over the past two press and industry days at New York’s Jacob Javits Center. It was great to be back. One of the events was hosted in the new Pavilion built at the Javits Center. Mark Schienberg, President of the Greater New York Automobile Dealers Association  opens the Auto Show at the awards breakfast.

 

I want to congratulate Audi, Hyundai and Mercedes for winning world car awards.

The Hyundai Ioniq 5 wins a World Car award at #NYIAS 2022!

There was a shift in the type of cars, trucks, and SUVs at the auto show. This year the show was made up mostly of electronic vehicles and hybrid vehicles. This change is because of changes in the industry and US government policy to improve the environment. They pledge to sell only electric vehicles or EV’s by 2035. This is a global trend. This is information that came out of the World Traffic Symposium, which was held yesterday.

The show was based on two levels and there were three EV test tracks where drivers could drive Electronic Vehicles. This is a fun exhibit that I recommend that you experience. Ford had one and Hyundai had one. There was an additional track on the lower level where you could see more hybrid cars, trucks, and SUVs. You can also see EV Charging stations on the lower level. For kids not old enough to drive, they also had arcade-style racing games. There is something for everyone at the show. Here is a new Corvette!

 You can find additional pictures posted on Instagram.

There were also some new vehicle role-outs and major press announcements from KIA, Hyundai, Chrysler, and Jeep. You can see them below.

Kia   

Hyundai

Chrysler

Jeep 

The show is open to the public starting today at the Jacob Javits Center located at 429 11th Avenue New York, New York 10001. How to get to Auto Show.  The Auto Show runs from Friday, April 15th, through April 24th, 2022.  The hours are as follows Monday - Saturday from 10 am to 7 pm and Sundays from 10 am to 7 pm.  General admission tickets are $17 for adults and $ 7 for children. If you want early access for this Friday or Saturday tickets are $45 for adults and $7 for children.  Tickets can be purchased here.

What are you hoping to see at the auto show? If you have attended the auto show, what was the most exciting thing that you have experienced?

Many people who are new to Sales think that if a Customer does not ask questions or raise Objections during a Sales call; the Sale is moving forward. They find themselves surprised when the customer does not want to buy when they ask for the order. This assumes the Sales person has the courage to ask for the order.

Why Customer Objections are Sales Tools

When the Customer does not ask questions about a product or service it demonstrates a lack of interest. Sales objections are sales tools because the customer shows interest by asking questions. These questions allow the Sales person to build rapport and trust with potential customers. They get to demonstrate their product knowledge and expertise. Without any customer objections or questions, reps have no way to measure their progress during the sales call; making it impossible to pivot. This makes it hard to make sales and build a relationship with the customer.

Why Customer Objections are Marketing Tools

There are certain things that come up when customer raise objections. Over time, Sales people will be able to see patterns of these objection. Objections are raised about pricing, bad past experiences, budgeting, being happy with a competitor and product inferiority. While Reps need to be able to handle objections; if they keep losing the sales for the same reason, they need to share this information with the marketing and product development teams.

How Marketing can Help Sales

Based on the feedback from Sales, Marketing Teams can Create and improve Sales/Marketing Collateral to address potential objections.

On issues of one product being better than another, the product team can: see how the product can be improved, or help provide Sales with Market research/ position materials to illustrate how the product is better.

image from smartdraw.com

image via justworks.com

Customer objections are Sales and Marketing tools because they provide customer intelligence that can be used to sell more/improve products.

Do you think Customer objections are Sales and Marketing tools? Comment and share how you have handled and used customer objections.