I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
There are amazing exhibits at the New York International Auto Show that showcased innovations in the auto industry. These innovations included an increased number of: Hybrid, Electric and Voice enabled vehicles. Mercedes-Benz showcased its Voice enabled vehicles in its Press Conference.
Porsche celebrated the 50th Anniversary of the 911 with the unveil of the 911 Speedster. This was really enjoyable to see.
Ford celebrated National Mustang Day celebrating 50 years of the Mustang.
The show is truly amazing but don’t take my word for it. See for yourself!
The New York International Auto Show is open to the public from Friday, April 19th to Sunday, April 28th, 2019. Tickets cost $17 for Adults, $7 for Children, pricing for groups and tours can be found on the website. For more information go to http://www.autoshowny.com/tickets.
What do you want to see at the show? If you have attended the show, what was your favorite exhibit?
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
When creating a new offering, I would offer a free or low-cost trial of your product to the end-users and industry experts. Consumers look for social proof before they buy a product. Now if the product is new, none exists. To lower buyer resistance, you need to make it low risk and feel safe.
In addition to market research and product testing; the free or low-cost trial is a great way to build trust and get feedback. Surveys can be created to ask potential customers about their experience.
If your product helps to solve a customer’s problem they will be more than happy to share it with others; converting to paying users! The product will earn testimonials and endorsements. Testimonials and endorsements will address product reliability creating: loyalty, brand recognition, and Sales for your product.
Loss Leaders
In place of a free or low-cost trial, a loss leader can be an option. A loss leader is when you offer a product at a loss or break-even point to gain business in the future. Supermarkets do this all of the time when a new product is rolled out.
Another place I saw loss leaders was when I was in Field Sales. I was selling Dental equipment at the time. Certain customers were loyal to certain types of equipment. When I ask why they stated that these were the tools that they had used in school. When I called on Dental schools and Hospitals, I found they were locked up with large contacts. My larger competitors sold the equipment at cost practically giving it away. Why would they do this? My competitors were creating life-long customers who were trained on certain tools and refused to switch.
Connection, trust, and advocacy are essential for customer acquisition. It is your job as a brand to turn your customer base into evangelists.
The decision on developing and implementing offering free, low-cost trials and/or loss leaders will be different for each product.
Free, low-cost trials and loss leaders help to Increase Sales and Customer Loyalty.
How have you used free, low-cost trials and loss leaders to create Sales and Customer Loyalty?
Comment and share.
Posted 228 weeks ago
Sales, Marketing & Social Media Today
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Sales reps can only be as good as the product and message they represent. Before companies can hire Sales reps, they need a great product with messaging that conveys the benefits to customers. Sales reps need support from marketing in the cross functional organization of tomorrow. The messaging should be able to prevent customer objections. Unfortunately, this is where many Marketing departments fall short.
image via Salesforce.com
Many people that get hired in marketing, lack a sales background and have no idea on how to handle customer objections.
In addition, many people in Marketing lack the background and understanding of how people learn. Teachers and psychologists have this training. Understanding how people learn can make product messaging more effective because it can be presented in multiple formats. Many people in marketing lack practitioner experience and as a result marketing is not as effective as it could be. Practitioners are especially under represented in the Marketing function of many EdTech companies and this needs to change. Now I will make a case for hiring Sales Reps, Teachers and Industry practitioners in marketing.
Case for hiring ex Sales Reps
Knows how to handle objections which can be applied to message
Experience dealing with customers, knows customer pain points
Sees how end-user uses the product
Can increase sales using Sales expertise to make messaging customer centric
Can assist with Sales and Marketing Alignment as companies need to work cross functionally
Understands the issues Sales Reps face and has the credibility of being a Rep when collaborating with Sales Teams
Experienced obtaining , qualifying and converting leads to Sales ie Lead gen/demand gen
Hiring Industry practice experts
They are the customers and understand the pain points better than any market research -should be in leadership roles
Healthcare does this with Doctors, Dentists
Tech does this with programmers and engineers.
Why not EdTech!
Can increase Sales because they are the customer and understand the pain points because they have experienced them in the job
This is the best market research/ buyer persona there is!
Case For hiring ex Teachers
understands how people learned
skilled at tailoring content for understanding based on learning needs
Today’s marketing is about educating customer and earning the right to market to them as they can educate customers
Why it is not Good enough to just place them in Sales
People in Sales are not involved in the creative process and cannot change their cards and company messaging.
They cannot address weaknesses in messaging and product.
The Marketer of Tomorrow
Has all of the above in their background or at least a Sales background at a minimum.
My mix of Outside Sales, Marketing, Social Media, helping Customers and Classroom Teaching experience makes me an excellent Marketing candidate for the following reasons:
Former Outside Sales Rep which allows me to create messaging to preemptively stop most sales objections
Can help with Sales Enablement/coaching/go on selected sales calls to improve the sales process
Experienced Marketer
Can build a better talent brand by building out your career site with employee stories
Create and establish new markets along with helping to create new product offerings that complement existing ones
Experienced online audience builder
I have built up a large audience with 21, 000+ followers on WordPress
24,000+ followers on LinkedIn along with a following of 6000+ on my Twitter handle @DanGalante
Are you ready to increase Sales by improving Marketing? Your sales teams deserve better!
Change today!
Are you hiring for Inbound Marketing, Digital Marketing, Product Marketing, Content Marketing, Customer Marketing, Social Media Marketing, Sales Enablement, Lead Gen, Demand Gen, Retention Marketing, Talent Branding and Employer Branding roles?
I’m willing to build Marketing from scratch if no marketing function exists.
Hiring?
Contact me via LinkedIn or E-Mail to set up interviews. If you are not hiring, share this with people that are looking to hire.
See how I can improve your Sales and Revenue using Marketing.
I’m passionate about using Marketing to help businesses drive sales. HubSpot Certified in Inbound Marketing, Dan has worked on various marketing assignments including Start Ups, a Political Campaign and a Digital Marketing Conference.
Prior to teaching, I served customers as an Outside Sales and Marketing Rep in NYC. In this role, I taught and trained Dentists on the company’s products and services using a consultative selling approach combined with direct marketing; supporting marketing efforts at industry trade shows.
I write and publish a business blog on the topics of Sales, Marketing and Social Media entitled Sales, Marketing & Social Media Today; which has grown to 24,000+ followers on LinkedIn and 21,000+ on WordPress.
I’m is seeking a full-time marketing role in Marketing; willing to create and build out the Marketing function of your organization if it does not exist. If your company is hiring for roles in these areas of: Inbound Marketing, Digital Marketing, Product Marketing, Content Marketing, Customer Marketing, Social Media Marketing, Sales Enablement, Lead Gen, Demand Gen, Retention Marketing, Talent Branding and Employer Branding roles, contact me directly via LinkedIn or email at Dan@DanGalante.com to set up interviews.