Dan Galante

I covered Propelify in Hoboken, New Jersey.

Propelify is an event where people from across the Northeast can turn ideas into action.

Officials from the New Jersey State government attended. They offered entrepreneurs resources to start and/or scale their business in New Jersey.

New Jersey Tech Council CEO Aaron Price and New Jersey Governor Phil Murphy delivered the opening keynote. In their keynote, Aaron and Governor Murphy discussed Propelify’s mission and why businesses should consider New Jersey.

There were additional talks on topics from Cannabis, Customer Experience, Marketing, Sales, Recruiting and Entrepreneurship.

Cannabis: From New Brand To IPO In A Prohibition Market panel.

Rebecca Price moderates a panel on The Science Behind Smart Recruiting and Seeing Thru the Resume.

Entrepreneurs networked with investors. There was also a Startup competition.

Exhibitors represented diverse entities ranging from Government, Advertising, Financial Services, CPG, HRTech, Universities, Incubators, Accelerators, IT, Healthcare and E-commerce brands.

Propelify was a great event.

I want to thank Aaron Price and the New Jersey Tech Council for having me as their guest.

People do Marketing for different reasons and they have different sets of challenges concerning the Marketing they do. I conducted two surveys of my LinkedIn audience.

I asked the following: 

1.What do you hope to gain from your marketing efforts?

2. What is your biggest marketing challenge? Why?

Based on survey findings, 56 percent of people use Marketing for a mix of brand awareness, lead generation, and revenue. In terms of Marketing challenges, 70 percent said that Content Marketing was the biggest.

If you didn’t get a chance to vote, answer these questions in the comments.

What do you hope to gain from your marketing? What is your biggest marketing challenge?

Marketing is at the center of the organization; supporting Sales, Customer Success and the overall customer experience.

Kelly Miller Eliyahu of Salesforce outlines the Fifth Edition of The State of Marketing.

Customer Experience Marketing Data

• 65 % of Consumers say their loyalty is influenced by companies sending personalized messages.
• 52% of Customers are likely to switch from a brand if they do not make an effort to personalize communications to them.

Customers need a consistent experience with Brands across all touch points.

Retail Shoppers that click recommendations spend 5 times more per visit.

Sales, Bizdev:

• 79 % of Salespeople who use Social Media to sell outperform those that don’t.

Here is a Keynote from Salesforce CEO Mark Benioff.

https://www.facebook.com/dgalantenyc/videos/10154796856892418/

Salesforce does a great job of providing information on industry trends. Everyone who attends Salesforce World Tour and/or Dreamforce is a Trailblaizer. The company brings people together and builds a community.

What insights do you use to make Sales and Marketing decisions?

Comment below.