I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Propelify is an event where people from across the Northeast can turn ideas into action.
Officials from the New Jersey State government attended. They offered entrepreneurs resources to start and/or scale their business in New Jersey.
New Jersey Tech Council CEO Aaron Price and New Jersey Governor Phil Murphy delivered the opening keynote. In their keynote, Aaron and Governor Murphy discussed Propelify’s mission and why businesses should consider New Jersey.
There were additional talks on topics from Cannabis, Customer Experience, Marketing, Sales, Recruiting and Entrepreneurship.
Cannabis: From New Brand To IPO In A Prohibition Market panel.
Rebecca Price moderates a panel on The Science Behind Smart Recruiting and Seeing Thru the Resume.
Entrepreneurs networked with investors. There was also a Startup competition.
Exhibitors represented diverse entities ranging from Government, Advertising, Financial Services, CPG, HRTech, Universities, Incubators, Accelerators, IT, Healthcare and E-commerce brands.
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
I asked my audience how they find Education Technology products and solutions. According to a survey I conducted on LinkedIn, 58% used google, viewed product demos, and read reviews. Next was Social Media and word of mouth at 33%. This suggests that the education technology buying cycles are customer-centric. A great product demo is only as good as product reviews, word of mouth, and the customer experience for established brands. Only 8 % found products from seller-centric activities such as seller calls emails and catalogs. Customers are educating themselves and seeking out sellers at the end of the buying process, not the beginning.
When marketing and selling an EdTech or tech product or service, it is important to ask two questions to understand your buyers.
1. What motivates people to buy your tech product or service?
2. How do people find a tech product or service to buy?
How it breaks down for technology in general.
1. What motivates people to buy a tech product or service?
People buy a technology product or service for many reasons.
2. How do people find a tech product or service to buy?
People find and buy technology products or services in different ways.
These findings suggest businesses need to create customer-centric offerings to survive in a competitive marketplace.
Answering these questions will help businesses develop, create and, position offerings people want to purchase.
What motivates customers to buy your education technology products and services?
How do your customers find education technology products and services?
Share your thoughts in the comments.
Posted 125 weeks ago
Sales, Marketing & Social Media Today
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Seth Godin’s new book This is Marketing sums up the lessons of his previous books.
In the past Marketing was Advertising. Many Brands and businesses used to buy ads to interrupt prospects in the hope that people would buy. However, with so many media channels, the advertising of yesterday has lost its effect.
What this means for Marketers is that they need to build trust, engagement, community and earn permission to contact prospects and customers. With the ever-increasing privacy legislation such as GDPR, Marketers will pay a high price for SPAM.
Also, today there are many micro-markets of products and services as opposed to one mass-market. Frequency has surpassed reach in terms of effectiveness. Marketers need to tell a compelling story that resonates with the people they seek to serve.
Marketers need to improve their knowledge of customers to enhance the customer experience and engagement. Brands need to have conversations with customers as opposed to talking at them.
Ideas that jumped out at me while reading and listening to the book
Seth dissects Marketing, showing the reader that today’s successful marketer is generous and gives value to the customer as opposed to stealing their attention.
Chapter 19, the chapter on funnels is very interesting because it shows how to look at the funnel in a new way.
Seth explains how to shorten the sales cycle by making it easier for prospects to engage and purchase a product.
He demonstrates how to do funnel math to see if and when marketers should advertise using paid ads along with how to know if ads will pay for themselves.
In this chapter, Seth shows how marketers should focus on serving micro-markets as opposed to the mass market.
This idea is illustrated in Jeff Moore’s book Crossing the Chasm. Seth takes this concept, and explains how to move a product from micro-markets to the mass market but surprises the reader by demonstrating that marketers can be successful by catering to a micro-market.
Seth illustrates this in the long tail concept where he shows that hits are exceptions to the rule. Instead he shows that selling a lot of different products to different people is the way that most marketers will find success today and in the future.
What is next in Marketing? Comment and share.
Bonus Content
I have had the pleasure of meeting Seth on two occasions. Here are videos and pictures of the talks.
