Dan Galante

The New York Auto Show is back after a two-year pause because of the COVID-19 pandemic. I had the privilege of covering the event over the past two press and industry days at New York’s Jacob Javits Center. It was great to be back. One of the events was hosted in the new Pavilion built at the Javits Center. Mark Schienberg, President of the Greater New York Automobile Dealers Association  opens the Auto Show at the awards breakfast.

 

I want to congratulate Audi, Hyundai and Mercedes for winning world car awards.

The Hyundai Ioniq 5 wins a World Car award at #NYIAS 2022!

There was a shift in the type of cars, trucks, and SUVs at the auto show. This year the show was made up mostly of electronic vehicles and hybrid vehicles. This change is because of changes in the industry and US government policy to improve the environment. They pledge to sell only electric vehicles or EV’s by 2035. This is a global trend. This is information that came out of the World Traffic Symposium, which was held yesterday.

The show was based on two levels and there were three EV test tracks where drivers could drive Electronic Vehicles. This is a fun exhibit that I recommend that you experience. Ford had one and Hyundai had one. There was an additional track on the lower level where you could see more hybrid cars, trucks, and SUVs. You can also see EV Charging stations on the lower level. For kids not old enough to drive, they also had arcade-style racing games. There is something for everyone at the show. Here is a new Corvette!

 You can find additional pictures posted on Instagram.

There were also some new vehicle role-outs and major press announcements from KIA, Hyundai, Chrysler, and Jeep. You can see them below.

Kia   

Hyundai

Chrysler

Jeep 

The show is open to the public starting today at the Jacob Javits Center located at 429 11th Avenue New York, New York 10001. How to get to Auto Show.  The Auto Show runs from Friday, April 15th, through April 24th, 2022.  The hours are as follows Monday - Saturday from 10 am to 7 pm and Sundays from 10 am to 7 pm.  General admission tickets are $17 for adults and $ 7 for children. If you want early access for this Friday or Saturday tickets are $45 for adults and $7 for children.  Tickets can be purchased here.

What are you hoping to see at the auto show? If you have attended the auto show, what was the most exciting thing that you have experienced?

Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a market place that already exists. This is true if you are a re-seller or distributor of products and services. Once you decide that there is a market for your products and services; you need to study your competitors.

Image via Smartdraw.com

You will need to perform a SWOT analysis by assessing your strengths and weaknesses compared to your competitors on the products you offer, the price, quality, the service, reliability, stability, expertise, company reputation, location and appearance of your business along with how important it is to the customer.

Traditional Uses of Market Research

Most companies use Market Research for internal purposes IE education of Marketing and Sales teams on features, position in the marketplace and product descriptions.

Examples of Market Research as an Online Sales & Marketing Tool

What if companies could use Market research as an online sales and marketing tool, putting the analysis on their website? Justworks is doing just that. Justworks offers seamless payroll, tax filings, HR support, and access to affordable benefits in an all-in-one solution.

Visitors to the Justworks site are able to access the information quickly without providing their information. Also, the company presents the Market Research in a quick and visually appealing format.

Justworks invites users to compare them to the competition; showing that they believe in their product and service.

The company allows visitors to compare fees and pricing along with each of the services they offer. When visitors click, they get to see a drop down menu of how Justworks compares to the competition.

At the bottom of each menu, Justworks supports its claims with customer testimonials in the form of user case studies. Users are invited to Read more in a call to action.

This is an innovate way to use Market Research as an Online Sales and Marketing tool because it helps build trust with prospects. Sharing Market Research as seen above helps position a company as an industry resource. Prospects have access to more choices and information than ever before; making it essential for companies to provide information in a quick and easy to understand format.

Have you used Market Research as an Online Sales and Marketing tool. Comment and share below.

About the Author

Dan is passionate about using Marketing to help businesses drive sales. Certified in Inbound Marketing, Dan has worked on various marketing assignments including: Start Ups, a Political Campaign and a Digital Marketing Conference.

Prior to serving as a Classroom teacher, Dan served customers as an Outside Sales & Marketing Rep in NYC. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach combined with direct marketing. He also supported the company’s marketing efforts at industry trade shows.

He writes and publishes a business blog on the topics of Sales, Marketing and Social Media entitled Sales, Marketing & Social Media Today; which has grown to over 18,000 followers on LinkedIn and over 17,000 on WordPress.

Dan’s articles and insights on Sales, Marketing and Social Media have been featured, mentioned and referenced in major Business Publications such as:

The Arizona Republic

http://yourbusiness.azcentral.com/handle-top-10-sme-sales-objections-24845.html

Twitter Ads Blog

https://blog.twitter.com/2014/how-smartphone-users-engage-on-twitter-three-key-findings

Yahoo! Finance Blog

https://es.finance.yahoo.com/blogs/fintechnologiayredeses/cueva-arma-secreta-obama-110427857.html

Paper.li’s Wall Of Fame via Scoop.it

http://www.scoop.it/t/all-things-paper-li/?tag=Dan+Galante

Dan has been honored for his Social Profiles & Content

•Recognized by Klout for having a Score putting him in the Top 10 % of Social Media Users

•LinkedIn Social Selling Index Score in the Top 1%

•Honored by SlideShare for being in the top 5% of profiles viewed in 2014

•Honored by LinkedIn in 2012 for being in the top 1% of profiles viewed out of 200 million members

Dan is seeking a full-time marketing role in Direct, Inbound, Digital, Content ans Social Media Marketing. He is willing to be a CMO to create and build out the Marketing function of your organization if it does not exist. Contact him to set up interviews. dan@dangalante.com

I covered The AI Summit in New York last week because I wanted to learn more about AI and Machine Learning.

According to Tractica, AI is being implemented globally.

AI and Machine Learning used in many verticals and processes. For example, when I compose an email using GMAIL, I received suggestions on how to finish a sentence. To use the GMAIL suggestion, I can tap the right arrow button on my keyboard.

Think about your routine and your processes, I bet that AI influencers your decisions from where to eat to what to watch.

It is important not to fear AI; use it as a tool to be more productive and live better.

Data Privacy

There are many issues on Data privacy with legislation such as GDPR, CCPA among others. Right now we’re are at the level where AI can understand customer behavior and make suggestions.

AI In the Home

I attended an LG Labs event on AI in the home where it was suggested that companies need to collect more customer data to make better products. To convince customers to provide more data, companies need to provide customers with a ROD analysis or Return on Data. The return on Data should measure customer benefits against the amount of data they are providing. For example, in exchange for providing X amount of Data, we improved our product By Y i.e. increased functionality and better user experience. Think of an ROI or ROAS analysis.

The next evolution for AI is to go from predicting current user intent to future user intent based on user actions. Eventually, AI devices will be consolidated and work cross-functionally.

How AI will impact Sales, Marketing and the Customer Experience

Mark Beccue of Tractica opened up the Sales, Marketing and Customer Experience part of the Summit.

Matthew Quinn of Columbia University shares his insights on AI’s impact on Sales and Marketing.

Companies will not have just Salespeople or Machine Learning in the sales process. Instead, to increase Profits companies will have a hybrid model.

A business’s reason for using Machine Learning and AI is to become more efficient, get better insights and better ROI and profits.

Businesses need to think globally by applying cultural diffusion to their business through localization and language translation.

Marketing

AI will improve Marketing KPIs by allowing brands to measure improve linguistic effectiveness.

Shared by Smith Yewell of Welocalize

Customer Segmentation

Shared by Ranjit Jangam of Comcast

How ML can improve Customer Segmentation Data

AI will improve the customer experience by allowing customers to control their buyer journey with less interaction from the seller.

Shared by Priyanka Tiwari of Interactions.

Conversational AI will help power a self-service model according to Gartner.

What is Conversational AI?

Where AI needs to improve

I want to thank The AI Summit for having me as their guest. If you want to use AI to improve business outcomes, sign up for the AI summit in your city.

What do you think is next for AI?

Comment and share below.