I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Things are changing in the automotive industry. These changes are from the way vehicles are bought and sold. Vehicle offerings are also different. Vehicles went from gas combustion engines to hybrid vehicles which means a split between gas and electric. Now there is going to be a shift to all-electric vehicles or EVs. The adoption of EVs will accelerate as more charging stations become available.
Source: Derived registration counts by the National Renewable Energy Laboratory, Experian Information Solutions https://afdc.energy.gov/data/10861
“This figure illustrates the population breakdown of alternative fuel vehicles (AFVs) registered in the United States as of Dec. 31, 2020. Most of the vehicles are flexible fuel vehicles (FFVs), but those generally operate primarily on conventional gasoline. FFVs were produced and sold as a way for vehicle manufacturers to meet their fuel economy requirements. Hybrid electric vehicles (HEVs) are the second-largest population by fuel type, accounting for 70% of the AFV population when excluding FFVs. Plug-in electric vehicles (PEVs) include all-electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs), and account for about 30% of the AFV population when excluding FFVs.”
I covered The New York Auto Show which was back after a two-year pause because of the COVID-19 pandemic.
This year’s auto show had different types of cars, trucks, and SUVs. The show was made up mostly of electronic vehicles and hybrid vehicles. This change is because of changes in the industry and US government policy to improve the environment. Starting in 2026, all gas vehicles will need to get 50 miles to the gallon to be sold in the US. Gas engines are being phased out. The industry pledges to sell only electric vehicles or EVs by 2035. This is a global trend.
This is information that came out of the World Traffic Symposium, at the New York Auto Show.
I did a survey on LinkedIn on how people find and buy vehicles. The results are here.
People are buying and selling cars online but many sales are still happening at dealerships.
According to the New York International Auto Show, here are the demographics of people who attended and bought cars at the auto show over the last 10 years.
How do you feel about electric vehicles? How do you find and buy vehicles?
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
EdTech and E-Learning companies are doing great work. However, I have identified a gap in their marketing strategy that could leave them vulnerable to competitors. None and in some cases very few of the people in the Marketing function of the organization were former Teachers. You can do a search on LinkedIn to verify this.
I acknowledge that EdTech and E-Learning has former Teachers in the Sales and PD functions.
Why it is not Good enough to just place Teachers in Sales
Sales teams have to use consistent company messaging when presenting products to prospects and customers. Also, PD teams are not skilled at Sales and objection handling.
Market Research /SWOT
One Company, a major competitor of all of the others in the space, has Teachers working in every Marketing function which is an edge they can use against the company in a “we were Teachers once” Marketing campaign.
Teachers need to be in the Marketing function of the organization because they are the practitioners who can make the product messaging more credible and compelling. This new improved messaging will help build connection with the buyer because the buyer sees a Teacher-to-Teacher connection.
Our Teacher’s, Students & School administrators deserve better resources that are constructed by former Teachers at every level.
Why Hire Teacher practice experts in Marketing?
They are the customers and understand the pain points better than any market research -should be in leadership roles
Healthcare does this with Doctors, Dentists
Tech does this with programmers and engineers.
Why not EdTech!
Additional Teacher Skill sets that will be useful in Marketing
Can increase Sales because they are the customer and understand the pain points because they have experienced them in the job
understands how people learn
skilled at tailoring content for understanding based on learning needs
Today’s marketing is about educating customer and earning the right to market to them as teachers can educate customers
This is the best market research/ buyer persona there is!
I would be an excellent fit for a Marketing role due to the following:
Teacher Practice expert with 6+ years of experience (SPED & GEN ED, part time, Adult ED and full-time experience)
Former Outside Sales Rep which allows me to create messaging to preemptively stop most sales objections
Can help with Sales Enablement/coaching/go on selected sales calls to improve the sales process
Experienced EdTech Marketer
Can build a better talent brand by building out your career site with employee stories
Create and establish new markets along with helping to create new product offerings that complement existing ones
Experienced online audience builder
I have built up a large audience with 19, 000+ followers on WordPress
24,000+ followers on LinkedIn along with a following of 3,900+ on an EdTech Twitter handle @NYEDTechTeacher
Understand the customer behavior and pain points of Teachers and Principals
Support I need from EdTech & E-Learning Companies
I am asking EdTech and E-Learning companies for the opportunity to come on-site to speak about my qualifications. This will help me demonstrate how I can help them improve the learning experience of our students.
Support I need from Teachers, Principals, and Superintendents
Teachers, Principals, and Superintendents, comment below about the improvements you would like to see from EdTech & E-Learning companies. Please share this article and ask for change. I can’t do it alone. If I can join the Marketing function, I will help to improve EdTech and E-Learning to help the learner of tomorrow.
Dan is passionate about using Marketing to help businesses drive sales. HubSpot Certified in Inbound Marketing, Dan has worked on various marketing assignments including Start Ups, a Political Campaign anda Digital Marketing Conference.
Prior to teaching, Dan served customers as an Outside Sales & Marketing Rep in NYC. In this role, he taught and trained Dentists on the company’s products & services using a consultative selling approach combined with direct marketing. He also supported the company’s marketing efforts at industry trade shows.
He writes and publishes a business blog on the topics of Sales, Marketing and Social Media entitled Sales, Marketing & Social Media Today; which has grown to 24,000+ followers on LinkedIn and 19,000+ on WordPress.
Dan is seeking a full-time marketing role in EdTech Marketing. He is willing to create and build out the Marketing function of your organization if it does not exist. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.
Posted 332 weeks ago
My mix of Outside Sales, Marketing, Social Media, helping Customers and Classroom Teaching experience makes me an excellent Marketing candidate for your organization.
Are you hiring for Inbound Marketing, Digital Marketing, Product Marketing, Content Marketing, Customer Marketing, Social Media Marketing, Sales Enablement, Lead Gen, Demand Gen, Retention Marketing, Talent Branding and Employer Branding roles?
I’m willing to build Marketing from scratch if no marketing function exists.
Hiring?
Contact me via LinkedIn or E-Mail to set up interviews. If you are not hiring, share this with people that are looking to hire.
See how I can improve your Sales and Revenue using Marketing.
Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include Start Ups, Political Campaign and a Digital Marketing Conference.
Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.
Dan is seeking a full time marketing role. He is interested in roles in Direct, Digital, Content and Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.
My mix of Outside Sales, Marketing, Social Media, helping Customers and Classroom Teaching experience makes me an excellent Marketing candidate for your organization.
Are you hiring for Inbound Marketing, Digital Marketing, Product Marketing, Content Marketing, Customer Marketing, Social Media Marketing, Sales Enablement, Lead Gen, Demand Gen, Retention Marketing, Talent Branding and Employer Branding roles?
I’m willing to build Marketing from scratch if no marketing function exists.
Hiring?
Contact me via LinkedIn or E-Mail to set up interviews. If you are not hiring, share this with people that are looking to hire.
See how I can improve your Sales and Revenue using Marketing.
My mix of Outside Sales, Marketing, Social Media, helping Customers and Classroom Teaching experience makes me an excellent Marketing candidate for your organization.
Are you hiring for Inbound Marketing, Digital Marketing, Product Marketing, Content Marketing, Customer Marketing, Social Media Marketing, Sales Enablement, Lead Gen, Demand Gen, Retention Marketing, Talent Branding and Employer Branding roles?
I’m willing to build Marketing from scratch if no marketing function exists.
Hiring?
See how I can improve your Sales and Revenue using Marketing.
There are many exhibits at the New York Auto Show that showcased innovations and technological advances in the automotive industry. After two days of coverage on the press preview days, I am going to share my favorite product unveils and displays. This year, I also did a video walk through of the show floor to provide an inside look.
If you are in the New York area, checkout the New York Auto Show. The New York International Auto Show is open to the public from Friday, March 30th to Sunday, April 8th, 2018. Tickets cost $17 for Adults, $7 for Children, pricing for groups and tours can be found on the website. For more information go to http://www.autoshowny.com/tickets.
What cars and trucks do you want to see? If you have attended the show, what was your favorite exhibit?
My mix of Outside Sales, Marketing, Social Media, helping Customers and Classroom Teaching experience makes me an excellent Marketing candidate for your organization.
Are you hiring for Inbound Marketing, Digital Marketing, Product Marketing, Content Marketing, Customer Marketing, Social Media Marketing, Sales Enablement, Lead Gen, Demand Gen, Retention Marketing, Talent Branding and Employer Branding roles?
I’m willing to build Marketing from scratch if no marketing function exists.
Hiring?
Contact me via LinkedIn or E-Mail to set up interviews. If you are not hiring, share this with people that are looking to hire.
See how I can improve your Sales and Revenue using Marketing.
Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include Start Ups, Political Campaign and a Digital Marketing Conference.
Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.
Dan is seeking a full time marketing role. He is interested in roles in Direct, Digital, Content and Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.
Posted 350 weeks ago
Organic Sales, Growth Marketing & Social Media Strategies Video
How can I help?
Marketing, Sales Enablement & Customer Experience Q & A. Send me your questions.
Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include Start Ups, Political Campaign and a Digital Marketing Conference.
Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.
Dan is seeking a full time marketing role. He is interested in roles in Direct, Digital, Content and Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.
2018 continues to be the year of Brand Safety for Brands, Advertisers and Agencies as the industry status quo was disrupted in 2017.
Many advertisers pulled or suspended their ad campaigns from YouTube and Google’s display network because the company put brands at risk by serving up inappropriate ads that conflicted with the value of advertisers.
Google has taken steps to address the issue and updated the YouTube Partnership Program in efforts to reduce the chance of ads being served up against inappropriate content. This is a great first step but where does the industry go from here?
For the industry to be successful, it is important that Brands feel that their Brand Safety will be protected. Brands need to deliver a consistent message to customers and prospects. When advertisers are showing messages that conflict with Brand values; consumer trust erodes. This can destroy a Brand.
Ultimately, a Brand is responsible for its safety.
· According to independent sources 70% of programmatic money in the UK is being used for various agency commissions leaving media platforms with 30%
· Brands are not sure how their media money is being used
However, for the industry to function successfully, Brands, Advertisers and Agencies need to collaborate; taking ownership of their respective role in the ecosystem. This collaboration, can take the form of: allowing Third party monitors from data science firms to examine data i.e. audit ad inventory, conduct site analysis, pre-bid targeting, keyword exclusion against Brand Guidelines and Standards.
How will these changes affect the digital landscape?
As Brands, Advertisers, and agencies collaborate more closely, allowing third parties to audit their work; campaign development and execution will take longer. More content moderators will be need to implement these changes. Google has announced that it will hire 10,000 Content Moderators this year to honor its commitment to Brand Safety. The fee structure of Advertising will need to be changed. Either the cost of advertising will increase or margins of Advertisers and Agencies will need to be cut.
Agencies will need to support the industry to overcome the issue of Brand Safety by: offering the above services to clients, providing clients with points of contact with partners that support client work, holding discussions/events on Brand Safety and offering guides on the topic.
Brands and Agencies, how do you address the issue of Brand Safety? Comment and share.
The Customer Experience and Customer Journey is being disrupted by technology. The technology comes in the form of social channels such as the internet, mobile, social media, publishing platforms, audio books and video on demand. All of these channels have the effect of giving consumers instant access to information about products and services. Mobile is becoming the biggest channel with 6.2 Billion Devices projected globally by 2020 According to Ericsson’s Annual Mobility report.
The way customers request information is changing. They may approach Sales, Marketing and Customer Service or an independent source for information and help choosing a product.
Competition in every product and service category has never been higher. This marks a significant shift from the days of Mad Men where brands controlled information and the conversation. This marketing shift is known as information marketing through content or simply content marketing. As a result, Marketers and brands have to become the educators or teachers of consumers. To become the educators of consumers, brands have to become the industry resource to consumers; showing how their products can solve problems and improve the lives of consumers.
Content Marketing needs to be used in Sales, Marketing and Customer Service because customers expect a consistent experience through out their journey.
Marketing is undergoing an AI revolution. The marketers surveyed anticipate their AI use will grow more than 50 percent over the next two years, helping them deliver more targeted campaigns, smarter personalization and higher ROI.
Marketers realize the importance of delivering customer journeys, but are having a hard time breaking down silos between sales, service and marketing, and bringing customer data together to deliver on this vision.
Marketers are making significant organizational changes, within their own departments and in how they collaborate with others, such as sales and customer service.
Over the next two years, marketers expect to see unprecedented growth in their marketing technology usage.
“According to a recent research study by Forrester, 71 percent of consumers begin their journeys by using a search engine to discover new products and services (initiation), and 74 percent reported using a search engine for consideration and purchasing (research, comparison, transaction).”
Once brands convert prospects into customers, they still need to focus on and support customers post sale. Here is where Content Marketing can help. Brands can use Content Marketing for customer retention, cross-selling and up-selling. To take advantage of this, brands need to involve their Marketing, Sales and Customer service teams in their Content Marketing strategy.
Sales Teams
Sales teams can provide a lot of information about customers, product concerns or issues and objections they face. They are front line soldiers that have a direct line to customer intelligence.
Including the Sales Team in your content marketing strategy
Meet with the sales team and encourage them to compile a list of customer complaints, objections and questions about products that they face. Ask the team to create materials that address these concern that customers can access. This could take form of blog posts, Power-points FAQ’s, product demonstrations and tutorials.
If the sales team feels uncomfortable creating content, they could be interviewed by the marketing department. The marketing department could take content /basic materials, emails from the sales team and polish it up into visually appealing content that customers can access.
Customer Service
Similar to the sales team, your customer service teams are front line soldiers to help customers with issues they face at call centers or through social media. Ask them to write down complaints they get from customers with the answers. These complaints of FAQ’s could be put up on a web site via a PowerPoint presentation, blog etc… If this is not possible for the team, interview them, collect basic materials, emails, notes and create the content yourself.
Customer Retention
Sales and Customer service team are an important part to using a Content Marketing Strategy for customer retention. The more products a customer uses from a brand, the less likely they will switch to a competitor. Remember it costs more to obtain new customers that it does to keep existing ones.
Cross-Selling & Up-Selling
Sales and Customer service teams can also help with cross and up-selling by sharing promotion and new offerings with customers. The Sales and customer service functions of brands are essential to creating a great experience for customers.
Marketing Automation and AI
Salesforce is rolling out a Customer Success cloud where Sales, Marketing and Customer Success can track the Customer Journey across the organization. Each function of the organization can create tasks for the other to make sure the customer does not fall through the cracks. I saw a demonstration at Salesforce World Tour.
This is how brands can integrate sales and customer service teams into their Content Marketing and automation strategy. How are you using content from sales and customer service teams to help your brand retain customers? What are the goals of your brands content marketing efforts?
Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include Start Ups, Political Campaign and a Digital Marketing Conference.
Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.
Dan is seeking a full-time marketing role. He is interested in roles in Direct, Digital, Content and Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Building relationships with customers and closing deals is critical for sales success. In business, customer acquisition and customer retention are crucial to generating revenue. It is cheaper to keep existing customers than to acquire new ones.
Once a sale is made, it is tempting for sales reps to move on to the next customer.
However, the sale is not complete when the customer signs the contract. Customers should pay their invoices on time to ensure the business has enough cash to operate and potentially turn a profit.
What on time means is dependent on a company payment policy. Customers can have payment terms raining from C.O.D, net 30, net 60, net 90, net 120, or longer. Some cycles can run for a year or longer. Certain companies offer financing options. Payment structures are structured based on the length of the sales cycle.
How can we make sure customers pay their invoices on time?
Here are six ways to keep customers and get them to pay their invoices on time.
Build and nurture customer relationships.
When the sale is complete, put all details in writing.
Follow through with the implementation product or service post-sale.
Check-in with your customer to make sure they are happy with their purchase. This can present an opportunity for upselling, cross-selling, repeat business, referrals, and testimonials.
If the customer voices concerns or has an issue with a product or service, address it immediately.
Make sure to honor any promises and warranties extended during the sales cycle.
If you follow these steps, you will get most customers to pay their invoices on time.
What do I do if a customer will not pay their invoice?
In large organizations, the accounts receivable manager will handle the customer by sending past-due notices and charging penalties. However, if Sales Reps work for a small company as I did, this will be the Sales Rep’s responsibility. Ideally, the Sales Rep should be able to handle customer issues because they have a relationship with the customer.
Sales Reps should call and visit the customer. During the visit, Sales Reps need to try to solve the issue. Be polite. Never raise your voice or swear at a customer. The goal is to get paid while keeping the customer whenever.
As a result of implementing the strategies above, my receivables (open invoices) were the lowest in the company! This allowed me to earn more commissions, make more sales and develop great relationships with my customers.
It is important to note that Sales and Service across acquisition and retention are subdivided in larger organizations.
How have you improved customer retention and gotten your customers to pay on time?
I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation, and, Classroom Teacher/Trainer skill sets using Marketing to drive Sales/Growth.
As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.
I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, and SEM.
Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.
I publish Sales, Marketing & Social Media Today; a blog that covers industry events and trends.
