I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
The New York Auto Show is back after a two-year pause because of the COVID-19 pandemic. I had the privilege of covering the event over the past two press and industry days at New York’s Jacob Javits Center. It was great to be back. One of the events was hosted in the new Pavilion built at the Javits Center.
Mark Schienberg,
President of the Greater New York Automobile Dealers Association
opens the Auto Show at the awards breakfast.
I want to congratulate Audi, Hyundai and Mercedes for winning world car awards.
The Hyundai Ioniq 5 wins a World Car award at #NYIAS 2022!
There was a shift in the type of cars, trucks, and SUVs at the auto show. This year the show was made up mostly of electronic vehicles and hybrid vehicles. This change is because of changes in the industry and US government policy to improve the environment. They pledge to sell only electric vehicles or EV’s by 2035. This is a global trend. This is information that came out of the World Traffic Symposium, which was held yesterday.
The show was based on two levels and there were three EV test tracks where drivers could drive Electronic Vehicles. This is a fun exhibit that I recommend that you experience. Ford had one and Hyundai had one. There was an additional track on the lower level where you could see more hybrid cars, trucks, and SUVs. You can also see EV Charging stations on the lower level. For kids not old enough to drive, they also had arcade-style racing games. There is something for everyone at the show. Here is a new Corvette!
You can find additional pictures posted on Instagram.
There were also some new vehicle role-outs and major press announcements from KIA, Hyundai, Chrysler, and Jeep. You can see them below.
The show is open to the public starting today at the Jacob Javits Center located at 429 11th Avenue New York, New York 10001. How to get to Auto Show. The Auto Show runs from Friday, April 15th, through April 24th, 2022. The hours are as follows Monday - Saturday from 10 am to 7 pm and Sundays from 10 am to 7 pm. General admission tickets are $17 for adults and $ 7 for children. If you want early access for this Friday or Saturday tickets are $45 for adults and $7 for children. Tickets can be purchased here.
What are you hoping to see at the auto show? If you have attended the auto show, what was the most exciting thing that you have experienced?
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
I surveyed my audience on LinkedIn about their holiday spending intent, method of purchase, types of purchase, and sentiment in the U.S. Consumer spending is always top of mind for marketers, sellers, and retailers. With inflation on the rise, consumers spend differently than when inflation is low.
I asked my audience four questions.
How has inflation impacted your holiday spending?
Which types of holiday gifts are you buying?
How did you buy your holiday gifts this season?
Did you use shoppable ads to make a purchase?
Below you can find the results of each survey question.
1.How has inflation impacted your holiday spending?
As you can see, 60% percent said they spent less during this holiday season. Consumers must see value in what they are buying. Brands need to create memorable experiences for consumers with their offerings.
2. Which types of holiday gifts are you buying?
This survey was split across different categories. Gift cards were top at 33 % percent of those surveyed saying they were buying gift cards and giving cash as a gift. Experiences and electronics were tied at 25 %. Media was in the lowest category at 17%. Across all of these categories, there are opportunities for brands to sell to consumers.
3. How did you buy your holiday gifts this season?
Based on the survey, 56% percent of consumers said they started their customer journey online; including purchases on a mobile device. Brands need to make an e-commerce experience seamless for customers. Most big box stores are creating an omnichannel buying experience; 31% percent of those surveyed stated that they made purchases online and in-store. Small businesses only received 11 %, followed by only in-store buying at 2%.
These findings suggest that small businesses need to create an e-commerce store to create an omnichannel experience for consumers, catering not just to what they want to buy but how they purchase. Small businesses need to show up where consumers make purchases.
4. Did you use shoppable ads to make a purchase?
75% of those surveyed said that they did not use a shoppable ad to make a purchase. Since late 2019, shoppable increased. Consumers can buy products directly from ads on search engines and many social media sites. This will shorten the customer journey.
Based on my research, my finding suggests:
1. Inflation has dampened consumer spending during the holiday season.
2. Brands need to provide value to consumers creating memorable experiences.
3. Businesses should serve consumers on the channels where they make purchases.
4. How consumers buy will continue to evolve.
5. With Shoppable Ads on the rise, the customer journey will be shorter. More purchases will occur during the time consumers search for products.
It will be interesting to see the consumer sentiment and the price of goods with the release of the CPI and the University of Michigan Consumer Sentiment survey due to be released this week.
How did inflation impact your spending during the holiday season? Share your thoughts.
If you want to share your opinion but didn’t get the chance to vote, answer these questions in the comments.
I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation, and, Classroom Teacher/Trainer skill sets using Marketing to drive Sales/Growth.
As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.
I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, and SEM.
Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.
I publish Sales, Marketing & Social Media Today a blog covering industry events and trends.
Open on title, industry, company, location, and level. Reach out on LinkedIn or at dan@dangalante.com to start a conversation.
Posted 94 weeks ago
Sales, Marketing & Social Media Today
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
I asked my LinkedIn audience If the Sales and Marketing function merged and run by Sales, What would be your main focus? Why?
As you can see, 68% of those surveyed said that increase lead generation and demand generation was a top priority. What this means is that people see Marketing as a vehicle to increase Sales and Revenue.
Marketing also serves as an Enablement for Sales Teams, Customer Success, support, and even employer branding. Many companies have created a dedicated enablement function. Companies sit employer branding and Recruitment Marketing in HR. However, there are still a lot of companies without dedicated enablment and employer branding functions.
Everyone looks to the marketing department. The lines between product, marketing, sales, and customer success are blurring.
Marketers do traditional work of branding, advertising, market research, content creation, and enablement, but these tasks support the larger goal of increased Sales and Revenue. Marketers impact Sales and by filing up the Sales pipeline, pre and post-sale. In the end, Marketers need to make a business case to justify their existence.
Sales reps can only be as good as the product and message they represent. Before companies can hire Sales reps, they need a great product with messaging that conveys the benefits to customers. Sales reps need support from marketing in the cross-functional organization of today. The messaging should be able to prevent customer objections. Unfortunately, this is where many Marketing departments fall short.
According to Salesforce.com, “studies show that 82 % of Sellers are out of sync with buyers.”
Many marketing hires lack sales experience; they do not know how to handle and anticipate customer objections. As a result, Sales and Marketing collateral designed to enable front-line teams like Sales are not helpful enough.
Research conducted by CEB Gartner found “80% of Marketing Collateral is trashed and 30% of Sales time is wasted creating the collateral just trashed.”
In addition, many people in Marketing lack the background and understanding of how people learn. Teachers and psychologists have this training. Understanding how people learn can make product messaging more effective because it can be presented in multiple formats. Many people in marketing lack practitioner experience and as a result, marketing is not as effective.
How can Marketing be improved?
Hire Sales Reps, Teachers, and Industry practitioners in marketing roles.
Now I will make a case for hiring Sales Reps, Teachers, and Industry practitioners in marketing.
Case for hiring ex Sales Reps
Knows how to handle objections which can be applied to message
Experience dealing with customers knows customer pain points
Sees how end-user uses the product
Can increase sales using Sales expertise to make messaging customer-centric
Can assist with Sales and Marketing Alignment as companies need to work cross-functionally
Understands the issues Sales Reps face and has the credibility of being a Rep when collaborating with Sales Teams
Experienced obtaining, qualifying, and converting leads to Sales ie Lead gen/demand gen
Hiring Industry practice experts
They are the customers and understand the pain points better than any market research -should be in leadership roles
Case For hiring Ex Teachers
understands how people learned
skilled at tailoring content for understanding based on learning needs
Today’s marketing is about educating customers and earning the right to market to them as they can educate customers
Why it is not Good enough to only place Industry practice experts and ex Teachers in the Sales Org
People in Sales are not involved in the creative process and cannot change their cards and company messaging.
They cannot address weaknesses in messaging and products.
The Marketer of Tomorrow
1. Understands Marketing as a Service or MAAS 2. Thrives in Data-Driven and Metric Driven Environments 3. Has Writing Ability 4 Has Sales Experience understanding Pain Points of Customer Facing Staff and Customers
My background
I have Marketing experience along with all of the above in my background.
Are you ready to increase Sales by improving Marketing?
Your sales and service teams deserve better!
Change today!
How have you increased Sales by improving messaging?
Comment and share below.
About Me
I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation and, Classroom Teacher/Trainer skill-sets using Marketing to drive Sales/Growth.
As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.
I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, SEM.
Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.
I publish Sales, Marketing & Social Media Today a blog covering industry events and trends.
Articles and insights have been featured, mentioned and, referenced in:
I’ve been honored for my Social Profiles •LinkedIn SSI Score in the Top 1% •SlideShare for being in the top 5% of profiles viewed in 2014 •LinkedIn Profile was in the top 1% of profiles viewed out of 200 million members in 2012
I’m seeking a full-time role in: Inbound Marketing, Digital Marketing, Content Marketing, Product Marketing, Demand Generation, Social Media Marketing, Sales Enablement Enablement, Sales Strategy, Marketing Strategy, Employer Branding, Recruitment Marketing. Open on title, industry, company, location, and level. Reach out on LinkedIn or at dan@dangalante.com to start a conversation.
