I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
The New York Auto Show is back after a two-year pause because of the COVID-19 pandemic. I had the privilege of covering the event over the past two press and industry days at New York’s Jacob Javits Center. It was great to be back. One of the events was hosted in the new Pavilion built at the Javits Center.
Mark Schienberg,
President of the Greater New York Automobile Dealers Association
opens the Auto Show at the awards breakfast.
I want to congratulate Audi, Hyundai and Mercedes for winning world car awards.
The Hyundai Ioniq 5 wins a World Car award at #NYIAS 2022!
There was a shift in the type of cars, trucks, and SUVs at the auto show. This year the show was made up mostly of electronic vehicles and hybrid vehicles. This change is because of changes in the industry and US government policy to improve the environment. They pledge to sell only electric vehicles or EV’s by 2035. This is a global trend. This is information that came out of the World Traffic Symposium, which was held yesterday.
The show was based on two levels and there were three EV test tracks where drivers could drive Electronic Vehicles. This is a fun exhibit that I recommend that you experience. Ford had one and Hyundai had one. There was an additional track on the lower level where you could see more hybrid cars, trucks, and SUVs. You can also see EV Charging stations on the lower level. For kids not old enough to drive, they also had arcade-style racing games. There is something for everyone at the show. Here is a new Corvette!
You can find additional pictures posted on Instagram.
There were also some new vehicle role-outs and major press announcements from KIA, Hyundai, Chrysler, and Jeep. You can see them below.
The show is open to the public starting today at the Jacob Javits Center located at 429 11th Avenue New York, New York 10001. How to get to Auto Show. The Auto Show runs from Friday, April 15th, through April 24th, 2022. The hours are as follows Monday - Saturday from 10 am to 7 pm and Sundays from 10 am to 7 pm. General admission tickets are $17 for adults and $ 7 for children. If you want early access for this Friday or Saturday tickets are $45 for adults and $7 for children. Tickets can be purchased here.
What are you hoping to see at the auto show? If you have attended the auto show, what was the most exciting thing that you have experienced?
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
I covered The AI Summit in New York last week because I wanted to learn more about AI and Machine Learning.
According to Tractica, AI is being implemented globally.
AI and Machine Learning used in many verticals and processes. For example, when I compose an email using GMAIL, I received suggestions on how to finish a sentence. To use the GMAIL suggestion, I can tap the right arrow button on my keyboard.
Think about your routine and your processes, I bet that AI influencers your decisions from where to eat to what to watch.
It is important not to fear AI; use it as a tool to be more productive and live better.
Data Privacy
There are many issues on Data privacy with legislation such as GDPR, CCPA among others. Right now we’re are at the level where AI can understand customer behavior and make suggestions.
AI In the Home
I attended an LG Labs event on AI in the home where it was suggested that companies need to collect more customer data to make better products. To convince customers to provide more data, companies need to provide customers with a ROD analysis or Return on Data. The return on Data should measure customer benefits against the amount of data they are providing. For example, in exchange for providing X amount of Data, we improved our product By Y i.e. increased functionality and better user experience. Think of an ROI or ROAS analysis.
The next evolution for AI is to go from predicting current user intent to future user intent based on user actions. Eventually, AI devices will be consolidated and work cross-functionally.
How AI will impact Sales, Marketing and the Customer Experience
Mark Beccue of Tractica opened up the Sales, Marketing and Customer Experience part of the Summit.
Matthew Quinn of Columbia University shares his insights on AI’s impact on Sales and Marketing.
Companies will not have just Salespeople or Machine Learning in the sales process. Instead, to increase Profits companies will have a hybrid model.
A business’s reason for using Machine Learning and AI is to become more efficient, get better insights and better ROI and profits.
Businesses need to think globally by applying cultural diffusion to their business through localization and language translation.
Marketing
AI will improve Marketing KPIs by allowing brands to measure improve linguistic effectiveness.
Shared by Smith Yewell of Welocalize
Customer Segmentation
Shared by Ranjit Jangam of Comcast
How ML can improve Customer Segmentation Data
AI will improve the customer experience by allowing customers to control their buyer journey with less interaction from the seller.
Shared by Priyanka Tiwari of Interactions.
Conversational AI will help power a self-service model according to Gartner.
What is Conversational AI?
Where AI needs to improve
I want to thank The AI Summit for having me as their guest. If you want to use AI to improve business outcomes, sign up for the AI summit in your city.
What do you think is next for AI?
Comment and share below.
Posted 254 weeks ago
Sales, Marketing & Social Media Today
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
During my time in field sales, I wanted to obtain the business of Dental Schools and Hospitals. After obtaining meetings and making presentations to prominent Dentists, I was informed that they could not buy from me. After handling objections, showing how my offerings were better than the competition, I found out why. The decision-makers explained that they were under contract with large manufacturers and distributors.
These competitors offered deep discounts to Dental Schools so their students would get comfortable using their products. When students would become licensed Dentists, they would use the products they trained on instead of the competitors. These competitors built lifelong customer loyalty.
When I called on certain Dentists, they said they liked a particular company’s product. I asked them why they liked the product and would they consider switching for something comparable with faster service. The Dentists said no saying that they learned on particular equipment in Dental School and it was the only thing they felt comfortable using.
Geoffrey Moore discusses the Technology life cycle in Crossing the Chasm.
Dental manufactures and large distributors used pricing to target the Innovators/Early adopters/which in this case was the dental students and hospitals. To increase market share, they offered discounted pricing in exchange for purchase and long service contracts. These manufacturers and distributors succeeded in targeting dental students right before they would become customers; earning them years of customer loyalty.
Here is how this SAAS marketing program could be executed on the Technology Life cycle curve.
Innovators Preparation programs
Offer Preparation programs discounted pricing and free trials to try the product.
Have Pre-service Professionals get comfortable using the product.
Early Adopters Early Career Professionals
Offer them free trials and a lower discount.
Early/Late Majority Seasoned Professionals
Offer Trials and discounts to targeted staff and managers
Laggards Senior Staff Members
Continue to innovate the product and messaging to show how the product is being used.
Obtain Testimonials from satisfied staff and managers.
Show how the product exceeds competitors.
When appropriate, offer free and discounted trials to all appropriate prospects.
This is how Tech companies can improve their market share and generate life-long customer loyalty.
Tech Companies have the chance to improve business and generate life-long customer loyalty. This opportunity can be seized by offering discounted pricing and free trials to Innovators/Early Adopters which in this case are the preparation programs.
What Tech product do you want to try?
Comment and share below.
Additional Market Research Why & How People Buy Tech
When marketing and selling a tech product or service, it is important to ask two questions to understand your buyers.
1. What motivates people to buy a tech product or service?
2. How do people find a tech product or service to buy?
I surveyed my LinkedIn audience for answers.
1. What motivates people to buy a tech product or service?
People buy a technology product or service for many reasons.
2. How do people find a tech product or service to buy?
People find and buy technology products or services in different ways.
These findings suggest businesses need to create customer-centric offerings to survive in a competitive marketplace. Answering these questions will help businesses develop, create and, position offerings people want to purchase. I
Why & How People Buy
When marketing and selling a product or service, it is important to ask two questions to understand your buyers.
1. What motivates people to buy a product or service?
2. How do people find a product or service to buy?
I surveyed my LinkedIn audience for answers.
1. What motivates people to buy a product or service?
People buy a product or service for many reasons.
2. How do people find a product or service to buy?
People find and buy products or services in different ways.
These findings suggest businesses need to create customer-centric offerings to survive in a competitive marketplace.
Answering these questions will help businesses develop, create and, position offerings people want to purchase.
About Me
I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation and, Classroom Teacher/Trainer skill-sets using Marketing to drive Sales/Growth.
As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.
I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, SEM.
Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.
I publish Sales, Marketing & Social Media Today a blog covering industry events and trends.
Articles and insights have been featured, mentioned and, referenced in:
