I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
People do Marketing for different reasons and they have different sets of challenges concerning the Marketing they do. I conducted two surveys of my LinkedIn audience.
I asked the following:
1.What do you hope to gain from your marketing efforts?
2. What is your biggest marketing challenge? Why?
Based on survey findings, 56 percent of people use Marketing for a mix of brand awareness, lead generation, and revenue. In terms of Marketing challenges, 70 percent said that Content Marketing was the biggest.
If you didn’t get a chance to vote, answer these questions in the comments.
What do you hope to gain from your marketing? What is your biggest marketing challenge?
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
The 2023 New York Auto Show is happening at New York’s Jacob Javits Center.
I had the privilege of covering the New York Auto Show on press and industry days. The show opened with the World Car Awards Breakfast.
I want to congratulate Hyundai for winning multiple awards with its all-new Ioniq 6 EV including the World Best EV Award, World’s Best Design, and 2023 World Car of the Year!
Congratulations to all of the other finalists as well.
I rode along in the Hyundai Ioniq 6 EV on one of the multiple test tracks at the show. It was an exhilarating experience!
The show consists mainly of EVs and hybrid vehicles. There are two levels including using EV test tracks where you can a do ride-along. There are fun exhibits that I recommend that you experience. I rode along on all of the test tracks experiencing various EVs.
The Jeep track simulates a mountain and off-road driving experience.
If you are interested in learning about EVs, Charging Stations, and electric power there are displays and resources to explore at the show.
You can find additional pictures posted on Instagram.
There were also some new vehicle roll-outs and major press announcements from Kia, Hyundai, Chrysler, Ram, VW, and many others. You can see some of them below.
Kia Press Conference The all new EV9.
Hyundai Press Conference and Reveal Kona N Line, The All New 2024 KONA Electric
I enjoyed the Subaru Loves Pets campaign at the show. Subaru is partnering with animal nonprofits to get pets adopted, especially pets that are disabled and traumatized.
The show is open to the public as of yesterday at the Jacob Javits Center located at 429 11th Avenue New York, New York 10001. How to get to the Auto Show. The Auto Show runs from Friday, April 7th, through Sunday, April 16th, 2022. The hours are as follows Monday — Saturday from 10 am to 7 pm and Sundays from 10 am to 7 pm. General admission tickets are $21 for adults and $ 7 for children. If you want early access for this Friday or Saturday tickets are $45 for adults and $7 for children. Tickets can be purchased here.
What are you hoping to see at the auto show?
If you have attended the auto show, what was the most exciting thing you experienced?
Share your thoughts.
Posted 64 weeks ago
Sales, Marketing & Social Media Today
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
I was amazed about the impact voice technology will have on our lives. According to comscore.com, Voice search will account for 50 % of all search results by 2020.
Voice technology is already in use in many home devices such as Amazon Alexa and Google home. Voice applications are already available in many smartphones as we can use our voice to dictate messages along with smartphone assistants Siri, Google and Bixby.
Home owners can use voice to operate things in their home.
Voice is at the very infancy of its capabilities. People will be able to use their Alexa or Google Home to start their cars and adjust the temperature as well as other commands. Mercedes Benz is implementing a digital assistant in their newer vehicles.
People will be able to dictate a search as opposed to having to open google and type what they are looking for. Voice provides brands and businesses with an opportunity to improve customer experience. However, brands are not currently equipped to serve up content and engagement using voice.
Voice is at the beginning of the technology life cycle. Many believe that voice will be another channel added to the omnichannel experience. Others think that it will overtake existing channel. Bret Kinsella of voicebot.ai discussed the data behind the companies in voice, the technology, its adoption and market growth prospects in his talk Voice Platform wars.
In terms of how Voice is changing marketing, it is on marketers to find new ways to engage their customers using voice. Rob Bennett CEO of rehab agency discusses the impact of Voice technology in Marketing.
CMOs need to incorporate voice into the marketing mix along with the other channels.
Jeff Rhores, Mike Darne, Wilson Tang and Chris Vennard share how they use Voice in their business and its potential for brands.
In terms of SEO and buyer personas, they also need to be built for Voice. Duane Forrester discusses how brands can create a voice optimization strategy and brand personas.
The debate is still out on whether voice will replace social media. Brandon Kaplan of Skilled Creative discusses how voice will replace Social Media and ways Brands can create Voice experiences for their customers.
Voice is an exciting technology and it will be interesting to see how it changes Marketing and how we interact with our world.
How are you using Voice technology? Comment and share below.
