Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

2022 Survey of US Holiday Spending

I surveyed my audience on LinkedIn about their holiday spending intent, method of purchase, types of purchase, and sentiment in the U.S. Consumer spending is always top of mind for marketers, sellers, and retailers. With inflation on the rise, consumers spend differently than when inflation is low.

I asked my audience four questions.

  1. How has inflation impacted your holiday spending?
  2. Which types of holiday gifts are you buying?
  3. How did you buy your holiday gifts this season?
  4. Did you use shoppable ads to make a purchase?

Below you can find the results of each survey question.

1.How has inflation impacted your holiday spending?

image

As you can see, 60% percent said they spent less during this holiday season. Consumers must see value in what they are buying. Brands need to create memorable experiences for consumers with their offerings.

2. Which types of holiday gifts are you buying?

image

This survey was split across different categories. Gift cards were top at 33 % percent of those surveyed saying they were buying gift cards and giving cash as a gift. Experiences and electronics were tied at 25 %. Media was in the lowest category at 17%. Across all of these categories, there are opportunities for brands to sell to consumers.

3. How did you buy your holiday gifts this season?

image

Based on the survey, 56% percent of consumers said they started their customer journey online; including purchases on a mobile device. Brands need to make an e-commerce experience seamless for customers. Most big box stores are creating an omnichannel buying experience; 31% percent of those surveyed stated that they made purchases online and in-store. Small businesses only received 11 %, followed by only in-store buying at 2%.

These findings suggest that small businesses need to create an e-commerce store to create an omnichannel experience for consumers, catering not just to what they want to buy but how they purchase. Small businesses need to show up where consumers make purchases.

4. Did you use shoppable ads to make a purchase?

image

75% of those surveyed said that they did not use a shoppable ad to make a purchase. Since late 2019, shoppable increased. Consumers can buy products directly from ads on search engines and many social media sites. This will shorten the customer journey.

Based on my research, my finding suggests:

1. Inflation has dampened consumer spending during the holiday season.

2. Brands need to provide value to consumers creating memorable experiences.

3. Businesses should serve consumers on the channels where they make purchases.

4. How consumers buy will continue to evolve.

5. With Shoppable Ads on the rise, the customer journey will be shorter. More purchases will occur during the time consumers search for products.

It will be interesting to see the consumer sentiment and the price of goods with the release of the CPI and the University of Michigan Consumer Sentiment survey due to be released this week.

How did inflation impact your spending during the holiday season? Share your thoughts.

If you want to share your opinion but didn’t get the chance to vote, answer these questions in the comments.

  1. How has inflation impacted your holiday spending?
  2. Which types of holiday gifts are you buying?
  3. How did you buy your holiday gifts this season?
  4. Did you use shoppable ads to make a purchase?

Additional places to find my content and blog

WordPress: https://dangalante.me/

Tumblr: http://www.askdangalante.com/

LinkedIn: https://www.linkedin.com/today/author/DanGalante

Medium https://medium.com/@DanGalante

YouTube https://www.youtube.com/trendsettingsm

Anchor https://anchor.fm/dangalante

About Me

I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation, and, Classroom Teacher/Trainer skill sets using Marketing to drive Sales/Growth.

As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.

I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, and SEM.

Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.

I publish Sales, Marketing & Social Media Today a blog covering industry events and trends.

I’m seeking a full-time role in

Inbound Marketing, Digital Marketing, Content Marketing, Product Marketing, CI, Demand Generation, Social Media Marketing,

Sales Enablement, Enablement, Sales Strategy, Marketing Strategy, Employer Branding, and Recruitment Marketing.

Open on title, industry, company, location, and level. Reach out on LinkedIn or at dan@dangalante.com to start a conversation.

Posted 94 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

I am searching for a full-time Marketing role.

#Marketing #UVP: My #Sales, Marketing and #Teacher #Skillsets make me a top hire. #ONO

Email       Dan@dangalante.com 

Website   http://www.dangalante.com

Blog http://www.dangalante.me/

LinkedIn  http://www.linkedIn.com/in/dangalante

SlideShare http://slideshare.net/dgalantenyc

Twitter https://twitter.com/DanGalante

Posted 306 weeks ago

Marketing UVP: Sales, Marketing, Social Media, & Teacher exp. make me a Top Marketing hire. Hiring? Let’s Interview. ONO

Dan@dangalante.com

Posted 306 weeks ago

Key Ideas from the World Business Forum

I recently has the privilege to cover the World Business Forum in NYC last week. There were so many great panels and top business minds at the event. I want to highlight some of my favorites.

  1. Seth Godin’s talk on Marketing where he discusses How today’s Marketer needs to be both remarkable and generous.

In his talk Seth discusses his new book This is Marketing and he discusses what it takes to succeed in today’s connection economy.

The new economy was Made of of the following components

image

A key idea was that Marketers make change happen.

image

It was truly an amazing talk.

2. A talk by Juan Enriquez on the topic of trends in technology.

Two trends that caught my attention were:

image

3. Whitney Johnson’s talk on How to build an A Team where she discusses how to design jobs to maximize both employee engagement and performance.

image

Companies should strive for 70% employee engagement.

image

Companies should take chances hiring people who are inexperienced to keep a steady pipeline of employees.

image

4. Daniel Kahneman’s talk on the psychology of how we make Intuitive Judgments and choices based and why people are more risk averse than others. He also discusses how stress impacts decision making.

image

The World Business Forum is an amazing event packed with insights and for everyone in Business. If you missed out this year; attend the next one.

All images are Courtesy of WOBI.

Posted 310 weeks ago

Key Insights from the Digital & Social Marketing Conference

Last week I covered the Digital & Social Marketing Conference in New York.

There were many amazing panel discussions on Digital and Social Marketing. My key takeaways were:

1. Influencer Marketing is growing and it is up to brands to get it right.


2.Brands need to use Social Listening to understand their Customers if they expect to grow.


3. Brands need to have two way conversations with customers across social channels instead of just broadcasting one way advertising messages.


4. Creating and using infographics are great ways to engage an audience.


Additional Panels

How Content and Social Media will Evolve

https://www.facebook.com/dgalantenyc/videos/10156788209472418/

How Gerber improved the Customer Experience to transform its Brand

https://www.facebook.com/dgalantenyc/videos/10156785648807418/

How do you think Marketing will change?

Comment and share below.

Posted 311 weeks ago

Marketing UVP: Sales, Marketing, Social Media & Teacher exp. make me a Top Marketing hire. Hiring? Let’s Interview. ONO

Sales reps can only be as good as the product and message they represent. Before companies can hire Sales reps, they need a great product with messaging that conveys the benefits to customers. Sales reps need support from marketing in the cross functional organization of tomorrow. The messaging should be able to prevent customer objections. Unfortunately, this is where many Marketing departments fall short.

image via Salesforce.com

Many people that get hired in marketing, lack a sales background and have no idea on how to handle customer objections.

In addition, many people in Marketing lack the background and understanding of how people learn. Teachers and psychologists have this training. Understanding how people learn can make product messaging more effective because it can be presented in multiple formats. Many people in marketing lack practitioner experience and as a result marketing is not as effective as it could be. Practitioners are especially under represented in the Marketing function of many EdTech companies and this needs to change. Now I will make a case for hiring Sales Reps, Teachers and Industry practitioners in marketing.

Case for hiring ex Sales Reps

  • Knows how to handle objections which can be applied to message
  • Experience dealing with customers, knows customer pain points
  • Sees how end-user uses the product
  • Can increase sales using Sales expertise to make messaging customer centric
  • Can assist with Sales and Marketing Alignment as companies need to work cross functionally
  • Understands the issues Sales Reps face and has the credibility of being a Rep when collaborating with Sales Teams

Experienced obtaining , qualifying and converting leads to Sales ie Lead gen/demand gen

Hiring Industry practice experts

  • They are the customers and understand the pain points better than any market research -should be in leadership roles
  • Healthcare does this with Doctors, Dentists
  • Tech does this with programmers and engineers.

Why not EdTech!

  • Can increase Sales because they are the customer and understand the pain points because they have experienced them in the job

This is the best market research/ buyer persona there is!

Case For hiring ex Teachers

  • understands how people learned
  • skilled at tailoring content for understanding based on learning needs
  • Today’s marketing is about educating customer and earning the right to market to them as they can educate customers

Why it is not Good enough to just place them in Sales

People in Sales are not involved in the creative process and cannot change their cards and company messaging.

They cannot address weaknesses in messaging and product.

The Marketer of Tomorrow

Has all of the above in their background or at least a Sales background at a minimum.

My Unique Value Proposition to Companies

My mix of Outside Sales, Marketing, Social Media, helping Customers and Classroom Teaching experience makes me an excellent Marketing candidate for the following reasons:

  • Former Outside Sales Rep which allows me to create messaging to preemptively stop most sales objections
  • Can help with Sales Enablement/coaching/go on selected sales calls to improve the sales process
  • Experienced Marketer
  • Can build a better talent brand by building out your career site with employee stories
  • Create and establish new markets along with helping to create new product offerings that complement existing ones
  • Experienced online audience builder
  • I have built up a large audience with 21, 000+ followers on WordPress
  • 24,000+ followers on LinkedIn along with a following of 6000+ on my Twitter handle @DanGalante

Are you ready to increase Sales by improving Marketing? Your sales teams deserve better!

Change today!

Are you hiring for Inbound Marketing, Digital Marketing, Product Marketing, Content Marketing, Customer Marketing, Social Media Marketing, Sales Enablement, Lead Gen, Demand Gen, Retention Marketing, Talent Branding and Employer Branding roles?

I’m willing to build Marketing from scratch if no marketing function exists.

Hiring?

Contact me via LinkedIn or E-Mail to set up interviews. If you are not hiring, share this with people that are looking to hire.

See how I can improve your Sales and Revenue using Marketing.

Thank you for your time.

Dan, Email dan@dangalante.com Website http://www.dangalante.com Blog http://www.dangalante.me/ LinkedIn http://www.linkedIn.com/in/dangalante SlideShare http://slideshare.net/dgalantenyc Twitter https://twitter.com/DanGalante Inbound Certified by HubSpot

Additional Resources

CEO’s & CMO’s Looking to increase Sales? Here’s How

Sales, Marketing & Social Media Strategies for Organic Growth

https://www.linkedin.com/pulse/organic-sales-marketing-social-media-strategies-growth-dan-galante/

https://www.linkedin.com/pulse/organic-growth-strategies-video-dan-galante/

https://www.linkedin.com/pulse/how-brands-increase-sales-improving-hire-marketing-staff-dan-galante/

About Me

I’m passionate about using Marketing to help businesses drive sales. HubSpot Certified in Inbound Marketing, Dan has worked on various marketing assignments including Start Ups, a Political Campaign and a Digital Marketing Conference.

Prior to teaching, I served customers as an Outside Sales and Marketing Rep in NYC. In this role, I taught and trained Dentists on the company’s products and services using a consultative selling approach combined with direct marketing; supporting marketing efforts at industry trade shows.

I write and publish a business blog on the topics of Sales, Marketing and Social Media entitled Sales, Marketing & Social Media Today; which has grown to 24,000+ followers on LinkedIn and 21,000+ on WordPress.

I’m is seeking a full-time marketing role in Marketing; willing to create and build out the Marketing function of your organization if it does not exist. If your company is hiring for roles in these areas of: Inbound Marketing, Digital Marketing, Product Marketing, Content Marketing, Customer Marketing, Social Media Marketing, Sales Enablement, Lead Gen, Demand Gen, Retention Marketing, Talent Branding and Employer Branding roles, contact me directly via LinkedIn or email at Dan@DanGalante.com to set up interviews.

Posted 314 weeks ago

Takeaways from Advertising Week 2018

This week, I covered Advertising Week in New York. There were amazing panels.  My key takeaways from Advertising Week were:

  1. CMOs need a wide array of skills sets from Storytelling to Data Analysis to owning a P&L statement much like CEOs and other General Managers if they want to survive and thrive in today changing landscape.
  2. CMOs need to be the Voice of the Customer inside of the organization and understand how intent is changing the customer journey.
  3. Customers want a personalized experience with brands while having the their data protected.
  4. Brands need to take a different approach when Understanding and Marketing to Gen Z
  5. Marketing and Advertising is not the same anymore.
  6. Today’s successful marketer is generous, gives value to the customer and does not steal their attention.
  7. AI will empower Marketers to do their jobs better; bring them closer to customers.
  8. AI will also allow marketers to get quicker feedback to see which campaigns work best at different points in time by allowing them to make sense of all the data they collect. It is an exciting time to be a Marketer. How will Marketing change? Comment and share below.
Posted 317 weeks ago
Posted 318 weeks ago

How Voice is Disrupting Marketing & Customer Experience

I recently covered Voice Summit the largest voice tech conference that brings the conversational design ecosystem together in one place.

image

The conference was hosted at New Jersey Institute of Technology.

I was amazed about the impact voice technology will have on our lives. According to comscore.com, Voice search will account for 50 % of all search results by 2020.

sources designmatic https://www.jeffbullas.com/small-business-trends/

Voice technology is already in use in many home devices such as Amazon Alexa and Google home. Voice applications are already available in many smartphones as we can use our voice to dictate messages along with smartphone assistants Siri, Google and Bixby.

Home owners can use voice to operate things in their home.

Voice is at the very infancy of its capabilities. People will be able to use their Alexa or Google Home to start their cars and adjust the temperature as well as other commands. Mercedes Benz is implementing a digital assistant in their newer vehicles.

People will be able to dictate a search as opposed to having to open google and type what they are looking for. Voice provides brands and businesses with an opportunity to improve customer experience. However, brands are not currently equipped to serve up content and engagement using voice.

Voice is at the beginning of the technology life cycle. Many believe that voice will be another channel added to the omnichannel experience. Others think that it will overtake existing channel. Bret Kinsella of voicebot.ai discussed the data behind the companies in voice, the technology, its adoption and market growth prospects in his talk Voice Platform wars.


In terms of how Voice is changing marketing, it is on marketers to find new ways to engage their customers using voice. Rob Bennett CEO of rehab agency discusses the impact of Voice technology in Marketing.

CMOs need to incorporate voice into the marketing mix along with the other channels.

Jeff Rhores, Mike Darne, Wilson Tang and Chris Vennard share how they use Voice in their business and its potential for brands.

In terms of SEO and buyer personas, they also need to be built for Voice. Duane Forrester discusses how brands can create a voice optimization strategy and brand personas.


The debate is still out on whether voice will replace social media. Brandon Kaplan of Skilled Creative discusses how voice will replace Social Media and ways Brands can create Voice experiences for their customers.

Voice is an exciting technology and it will be interesting to see how it changes Marketing and how we interact with our world.

How are you using Voice technology? Comment and share below.

Posted 327 weeks ago

Ask Me Anything

Do you have questions on Sales, Marketing and/or Social Media? Send me your questions. If you want my Tumblr insights sent directly to your inbox; subscribe to my blog

image
About the Author

Dan is passionate about using Marketing to help businesses drive sales. HubSpot Certified in Inbound Marketing, Dan has worked on various marketing assignments including Start Ups, a Political Campaign and a Digital Marketing Conference.

Prior to teaching, Dan served customers as an Outside Sales and Marketing Rep in NYC. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach combined with direct marketing. He also supported the company’s marketing efforts at industry trade shows.

He writes and publishes a business blog on the topics of Sales, Marketing and Social Media entitled Sales, Marketing & Social Media Today; which has grown to 24,000+ followers on LinkedIn and 19,000+ on WordPress.

Dan is seeking a full-time marketing role in Marketing. He is willing to create and build out the Marketing function of your organization if it does not exist. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.

image
Posted 328 weeks ago

Ways to Improve Marketing

Sales reps can only be as good as the product and message they represent. Before companies can hire Sales reps, they need a great product with messaging that conveys the benefits to customers. Sales reps need support from marketing in the cross functional organization of tomorrow. The messaging should be able to prevent customer objections. Unfortunately, this is where many Marketing departments fall short.

image

image via Salesforce.com

Many people that get hired in marketing, lack a sales background and have no idea on how to handle customer objections.

In addition, many people in Marketing lack the background and understanding of how people learn. Teachers and psychologists have this training. Understanding how people learn can make product messaging more effective because it can be presented in multiple formats. Many people in marketing lack practitioner experience and as a result marketing is not as effective as it could be. Practitioners are especially under represented in the Marketing function of many EdTech companies and this needs to change. Now I will make a case for hiring Sales Reps, Teachers and Industry practitioners in marketing.

Case for hiring ex Sales Reps

  • Knows how to handle objections which can be applied to message
  • Experience dealing with customers, knows customer pain points
  • Sees how end-user uses the product
  • Can increase sales using Sales expertise to make messaging customer centric
  • Can assist with Sales and Marketing Alignment as companies need to work cross functionally
  • Understands the issues Sales Reps face and has the credibility of being a Rep when collaborating with Sales Teams

Experienced obtaining , qualifying and converting leads to Sales ie Lead gen/demand gen

Hiring Industry practice experts

  • They are the customers and understand the pain points better than any market research -should be in leadership roles
  • Healthcare does this with Doctors, Dentists
  • Tech does this with programmers and engineers.

Why not EdTech!

  • Can increase Sales because they are the customer and understand the pain points because they have experienced them in the job

This is the best market research/ buyer persona there is!

Case For hiring ex Teachers

  • understands how people learned
  • skilled at tailoring content for understanding based on learning needs
  • Today’s marketing is about educating customer and earning the right to market to them as they can educate customers

Why it is not Good enough to just place them in Sales

People in Sales are not involved in the creative process and cannot change their cards and company messaging.

They cannot address weaknesses in messaging and product.

The Marketer of Tomorrow

Has all of the above in their background or at least a Sales background at a minimum.

My Unique Value Proposition to Companies

I would be an excellent fit for a Marketing role due to the following:

  • Former Outside Sales Rep which allows me to create messaging to preemptively stop most sales objections
  • Can help with Sales Enablement/coaching/go on selected sales calls to improve the sales process
  • Experienced Marketer
  • Can build a better talent brand by building out your career site with employee stories
  • Create and establish new markets along with helping to create new product offerings that complement existing ones
  • Experienced online audience builder
  • I have built up a large audience with 19, 000+ followers on WordPress
  • 24,000+ followers on LinkedIn along with a following of 6000+ on my Twitter handle @DanGalante

Are you ready to increase Sales by improving Marketing? Your sales teams deserve better!

Change today!

How have you increased Sales by improving messaging? Comment and share below.

Here are the slides.

Additional Resources 

Sales, Marketing & Social Media Strategies for Organic Growth

https://tmblr.co/ZTyq4v2VDX-Mx

https://tmblr.co/ZTyq4v2YTqK2h

http://dangalante.me/2016/10/18/how-businesses-will-increase-sales-by-improving-how-they-hire-marketing-staff/

About the Author

Dan is passionate about using Marketing to help businesses drive sales. HubSpot Certified in Inbound Marketing, Dan has worked on various marketing assignments including Start Ups, a Political Campaign and a Digital Marketing Conference.

Prior to teaching, Dan served customers as an Outside Sales and Marketing Rep in NYC. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach combined with direct marketing. He also supported the company’s marketing efforts at industry trade shows.

He writes and publishes a business blog on the topics of Sales, Marketing and Social Media entitled Sales, Marketing & Social Media Today; which has grown to 24,000+ followers on LinkedIn and 19,000+ on WordPress.

Dan is seeking a full-time marketing role in Marketing. He is willing to create and build out the Marketing function of your organization if it does not exist. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.

Posted 330 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

How to Create Marketing Sales & Service Teams Need

I asked my LinkedIn audience If the Sales and Marketing function merged and run by Sales, What would be your main focus? Why?

image

As you can see, 68% of those surveyed said that increase lead generation and demand generation was a top priority. What this means is that people see Marketing as a vehicle to increase Sales and Revenue.

Marketing also serves as an Enablement for Sales Teams, Customer Success, support, and even employer branding. Many companies have created a dedicated enablement function. Companies sit employer branding and Recruitment Marketing in HR. However, there are still a lot of companies without dedicated enablment and employer branding functions.

Everyone looks to the marketing department. The lines between product, marketing, sales, and customer success are blurring.

Marketers do traditional work of branding, advertising, market research, content creation, and enablement, but these tasks support the larger goal of increased Sales and Revenue. Marketers impact Sales and by filing up the Sales pipeline, pre and post-sale. In the end, Marketers need to make a business case to justify their existence.

Sales reps can only be as good as the product and message they represent. Before companies can hire Sales reps, they need a great product with messaging that conveys the benefits to customers. Sales reps need support from marketing in the cross-functional organization of today. The messaging should be able to prevent customer objections. Unfortunately, this is where many Marketing departments fall short.

According to Salesforce.com, “studies show that 82 % of Sellers are out of sync with buyers.”

Many marketing hires lack sales experience; they do not know how to handle and anticipate customer objections. As a result, Sales and Marketing collateral designed to enable front-line teams like Sales are not helpful enough.

Research conducted by CEB Gartner found “80% of Marketing Collateral is trashed and 30% of Sales time is wasted creating the collateral just trashed.”

In addition, many people in Marketing lack the background and understanding of how people learn. Teachers and psychologists have this training. Understanding how people learn can make product messaging more effective because it can be presented in multiple formats. Many people in marketing lack practitioner experience and as a result, marketing is not as effective.

How can Marketing be improved?

Hire Sales Reps, Teachers, and Industry practitioners in marketing roles.

Now I will make a case for hiring Sales Reps, Teachers, and Industry practitioners in marketing.

Case for hiring ex Sales Reps

  • Knows how to handle objections which can be applied to message
  • Experience dealing with customers knows customer pain points
  • Sees how end-user uses the product
  • Can increase sales using Sales expertise to make messaging customer-centric
  • Can assist with Sales and Marketing Alignment as companies need to work cross-functionally
  • Understands the issues Sales Reps face and has the credibility of being a Rep when collaborating with Sales Teams

Experienced obtaining, qualifying, and converting leads to Sales ie Lead gen/demand gen

Hiring Industry practice experts

  • They are the customers and understand the pain points better than any market research -should be in leadership roles

Case For hiring Ex Teachers

  • understands how people learned
  • skilled at tailoring content for understanding based on learning needs
  • Today’s marketing is about educating customers and earning the right to market to them as they can educate customers

Why it is not Good enough to only place Industry practice experts and ex Teachers in the Sales Org

People in Sales are not involved in the creative process and cannot change their cards and company messaging.

They cannot address weaknesses in messaging and products.

The Marketer of Tomorrow

1. Understands Marketing as a Service or MAAS
2. Thrives in Data-Driven and Metric Driven Environments
3. Has Writing Ability
4 Has Sales Experience understanding Pain Points of Customer Facing Staff and Customers

My background

I have Marketing experience along with all of the above in my background.

Are you ready to increase Sales by improving Marketing?

Your sales and service teams deserve better!

Change today!

How have you increased Sales by improving messaging?

Comment and share below.

About Me

I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation and, Classroom Teacher/Trainer skill-sets using Marketing to drive Sales/Growth.

As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.

I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, SEM.

Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.

I publish Sales, Marketing & Social Media Today a blog covering industry events and trends.

Articles and insights have been featured, mentioned and, referenced in:

Tractica in the News
The Future of AI
https://medium.com/@DanGalante/the-future-of-ai-insights-from-the-ai-summit-ab6267eca70b

Digital Marketing World Forum
https://www.digitalmarketing-conference.com/key-insights-from-digital-marketing-world-forum-north-america/

Voice Summit
Compilation: Our Favorite Post-VOICE Coverage So Far
https://www.voicesummit.ai/blog/compilation-our-favorite-post-voice-coverage

Engage Bay
7 Steps to Align your Marketing Automation Strategy
https://www.engagebay.com/blog/marketing-automation-strategy/

Relay 42
The Role of Technology in Customer-Centricity
https://relay42.com/resources/blog/the-role-of-technology-in-customer-centricity

Databox
How to Improve Marketing and Sales Alignment (Gave background)
https://databox.com/how-to-improve-sales-marketing-alignment

Onalytica
Named as a Top STEM Influencer for EdTech and Education Industry Insights.
http://www.onalytica.com/blog/posts/stem-top-influencers-brands-publications/

The Arizona Republic
http://yourbusiness.azcentral.com/handle-top-10-sme-sales-objections-24845.html

Twitter Ads Blog
https://blog.twitter.com/2014/how-smartphone-users-engage-on-twitter-three-key-findings

Paper.li’s Wall Of Fame via Scoop.it
http://www.scoop.it/t/all-things-paper-li/?tag=Dan+Galante

I’ve been honored for my Social Profiles
•LinkedIn SSI Score in the Top 1%
•SlideShare for being in the top 5% of profiles viewed in 2014
•LinkedIn Profile was in the top 1% of profiles viewed out of 200 million members in 2012

I’m seeking a full-time role in:
Inbound Marketing, Digital Marketing, Content Marketing, Product Marketing, Demand Generation, Social Media Marketing, Sales Enablement Enablement, Sales Strategy, Marketing Strategy, Employer Branding, Recruitment Marketing.
Open on title, industry, company, location, and level. Reach out on LinkedIn or at dan@dangalante.com to start a conversation.

Posted 170 weeks ago