I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Social Networks are places where people congregate; making them great sources of Market Research and Revenue. As a result, Social networks are looking for new revenue streams. The latest revenue channel for them is E-commerce.
Facebook is partnering with Shopify to launch Facebook shops. The social network is the latest to get in on the E-Commerce business.
Last year at SMX East, Google and YouTube shared how they are allowing people to shop online for products. Google also shared people’s buying behavior. I have included parts of the article below.
In Google’s Keynote, I learned how businesses can get an edge during the holidays. I also learned of Google’s plan to use Google Images and YouTube for E-Commerce. Google is also allowing businesses to use location-based Ads in Google Maps.
The key insights of the presentation were:
1. According to Google most shopping visits start online.
2. When diners search for a great place to eat the searches are probably happening on a smartphone.
3. When people are online in cars, more than half of them are searching for information on a mobile device making localization and targeting important.
4. 2/3’s of shoppers say that online video has given them insight and inspiration to make purchases.
5. Shoppers use at least 3 channels or more when shopping.
6. Brands need to provide an omnichannel channel experience all year, especially during the holidays.
7. Sales are happening online and offline. As a result of this shift, Brands need to serve customers on the channels of their choice.
Would you shop on a Social Network? Share your thoughts.
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
I covered Voice Summit last week at NJIT in Newark, New Jersey. Voice Summit is the largest voice tech conference that brings the conversational design ecosystem together in one place.
Last year was the first Voice Summit. It was amazing to see how the industry has advanced in the past year. This year, the conference grew to over 5,000 attendees!
Voice Summit was a great place to network. Many Voice Startups demoed their offerings as well.
Founder Pete Erikson shares the story of Voice in the opening press conference. Pete shared the podium with Voice industry leaders and Newark Civic Leadership.
The conversation in Voice has shifted from should brands have a Voice Strategy to how to effectively incorporate voice technology across the organization. Attendees had opportunities to attend hands-on voice workshops on topics ranging from creating brand guidelines to building a voice strategy from the ground up. I took the Voice strategy workshop conducted by Brett Kinsella of VoiceBot.Ai. We received a workbook that had questions that served as building blocks to build our voice strategy.
I had was able to get a look at the Expo Floor where I was able to meet exhibitors and explore the Amazon Smart Home. It was amazing to see how voice technology has transformed the home experience. In this video, I was able to ask Alexa to play Who Wants to Be a Millionaire and to play music, etc.
Marketers have many opportunities with Voice and Audio Content according to Voices.com research. Content takes the form of short and long-form ranging from Flash Briefings up to Audiobooks.
However, when it comes to smart speakers only, 18% of users discover skills from brand advertising according to Vixen Labs.
Brands need to prepare to change their Marketing and Advertising for Voice. A panel shared their thoughts on how to improve how to achieve this aim.
Edison Research and NPR conducted market research on the topic of smart speaker customer behavior. The number of smart speakers in U.S. homes grew 78% from December of 2017 to December. The research packed with data you can see here.
Brett Kinsella led a panel where Marketers shared how they have developed and implemented their strategy for Voice.
Steve Keller of Pandora shared his thoughts on the topic of Sonic Branding and Sound Business.
On a side note, NJIT was nice enough to provide me with a tour of the start-up incubator and co-working space opening this September. I was able to see areas being built from the ground up just as startups are.
I also was able to see the Alexa Cup which is Amazon’s initiative to pair Marketers and developers to work on projects such as Female Empowerment and Mental Health.
What touched me on a human level was the closing keynote entitled “A journey through a deaf developer’s eyes.” In this keynote, Thomas Chappell of Prudential shared his story. Thomas is unable to speak.
After his talk, I was able to meet him. People communicate with him using Voice to speech technology and American Sign language. I was able to use the technology on a smartphone to have a full conversation with him.
Voice Summit was an amazing conference. I want to thank Pete Erikson, the Modev Team, NJIT, the City of Newark, and the State of New Jersey for having me as their guest.
Posted 256 weeks ago
Sales, Marketing & Social Media Today
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
I covered the Digital Summit Series in New York City this past Wednesday and Thursday. The Digital Summit Series provides attendees with comprehensive workshops on Digital Marketing that are conducted by speakers from leading brands along with industry through leaders. Topics ranged from Content, Email,Search, Mobile, UX Design, Social and Strategy. Attendees were also able to network with other attendees. I learned so much over these two days. Here are some of the highlights.
Stacy Minero delivered the keynote on Day One of Digital Summit entitled the Craft of Content in which she show how Brands can make an impact using Content.
1.Key takeaways were that Consumers want Brands to talk with them and not at them.
2. Consumers want Brands to take a stance on Social Issues.
3. Consumers expect Brands to solve social problems.
4. 89% of Content is not noticed at all
5. 40% of Consumers are more likely to respond to brands who respond to them
6. The old world started with Storyboards and TV now The new world starts with the customer and canvas.
7. Examples of Brands Creating Great Content include Heinz with the #MayoChup campaign and HBO with with its promotion of the digital streaming of Sopranos.
8. Before posting content Brands need to ask if the content they create is memorable or meaningful.
The keynote gave me a lot to think about.
Seth Godin gave the keynote entitled This is Marketing on Day two. In the keynote Seth covered many great points on Marketing from his book This is Marketing.
Marketers make change Happen.
Pick Yourself.
Tell a story that resonates with the people you seek to serve.
Pick the Smallest Most Viable Audience or Most Viable Market
Marketing is not advertising anymore
Television is about Mass Marketing and the Internet is a micro-medium
Seth also had an interactive Q & A session. He had a Poke the Box style Mic with the caption Catch the box; which he randomly tossed in the audience prompting them to to ask questions.
I really enjoyed the talk.
Other sessions that I enjoyed were on the topics of improving: Email Marketing, Marketing Workflow, B2B Marketing and Video Marketing. Pictures of these slides will be posted to Instagram.
If you want to attend in your city, click here for more information.
Did you attend Digital Summit? What are your thoughts?
