Survey of 2023 Holiday Spending

I surveyed my audience on LinkedIn on how their spending was impacted by inflation.

This is an updated extension of my last report where I surveyed my audience on LinkedIn about their holiday spending intent, method of purchase, types of purchase, and sentiment in the U.S. Consumer spending is always top of mind for marketers, sellers, and retailers.

This year, I focused only on inflation and holiday spending.

1. How has inflation impacted your holiday spending?

How did inflation impact your spending during the holiday season? Share your thoughts.

As you can see, 71% percent said they spent less during this holiday season. Consumers must see value in what they are buying. Brands need to create memorable experiences for consumers with their offerings

Based on my research, my finding suggests:

1. Inflation has dampened consumer spending during the holiday season.
2. Customers are taking a closer look at their finances this year.
3. Brands need to provide value offerings that create memorable experiences for customers. 

How did inflation impact your holiday spending? 

Please share your thoughts and join the conversation.

Additional places to find my content and blog

WordPress: https://dangalante.me/

Tumblr: http://www.askdangalante.com/

LinkedIn: https://www.linkedin.com/today/author/DanGalante

Medium https://medium.com/@DanGalante

YouTube https://www.youtube.com/trendsettingsm

Anchor https://anchor.fm/dangalante

About Me

I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation, and, Classroom Teacher/Trainer skill sets using Marketing to drive Sales/Growth.

As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.

I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, and SEM.

Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.

I publish Sales, Marketing & Social Media Today a blog covering industry events and trends.

I’m seeking a full-time role in

Inbound Marketing, Digital Marketing, Content Marketing, Product Marketing, CI, Demand Generation, Social Media Marketing,

Sales Enablement, Enablement, Sales Strategy, Marketing Strategy, Employer Branding, and Recruitment Marketing.

Open on title, industry, company, location, and level. Reach out on LinkedIn or at dan@dangalante.com to start a conversation.

https://www.slideshare.net/markfulop/nnswwa-slides

In Non-Profit Organizations, funds to help people and causes are largely generated from donations and grants. Donations and grants are what pays employees and other operational expenses. While many Non-Profit organizations get donors to donate money, they struggle to get repeat donations from these donors. According to Seth Godin, the average donor retention rate is 29.3%. This leaves a lot of missing Revenue.

Much like their for Profit Counterparts, Non-Profits need to find ways to keep and retain customers. It is cheaper to retain current customers than to acquire new ones. Yes, Customer Acquisition is important but it is not effective to forget about current customers as they can help with customer acquisition using work of mouth.

Non-Profits can Generate Revenue beyond Donations and Grants in the following ways:

1. Charging for Conferences and events
2. Creating a Subscription Based Blog or Newsletter either charging for this or offering a freeminum model with paid features
3. Offering Free Trials of Products and Services then charging for them
4. Charge for Memberships to the Non-Profit or Professional Association offering discounted pricing to stakeholders at various institutions
5. Partner with Colleges and Universities to Offer Free Memberships to Students with elevated pricing as they go into the profession
6. Partner with the Private Sector, offer Sponsorships. 

Marketing, Sales, and Branding for Non Profits and Professional Associations

I covered Propelify in Hoboken, New Jersey.

Propelify is an event where people from across the Northeast can turn ideas into action.

Officials from the New Jersey State government attended. They offered entrepreneurs resources to start and/or scale their business in New Jersey.

New Jersey Tech Council CEO Aaron Price and New Jersey Governor Phil Murphy delivered the opening keynote. In their keynote, Aaron and Governor Murphy discussed Propelify’s mission and why businesses should consider New Jersey.

There were additional talks on topics from Cannabis, Customer Experience, Marketing, Sales, Recruiting and Entrepreneurship.

Cannabis: From New Brand To IPO In A Prohibition Market panel.

Rebecca Price moderates a panel on The Science Behind Smart Recruiting and Seeing Thru the Resume.

Entrepreneurs networked with investors. There was also a Startup competition.

Exhibitors represented diverse entities ranging from Government, Advertising, Financial Services, CPG, HRTech, Universities, Incubators, Accelerators, IT, Healthcare and E-commerce brands.

Propelify was a great event.

I want to thank Aaron Price and the New Jersey Tech Council for having me as their guest.