I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation, and, Classroom Teacher/Trainer skillsets using Marketing to drive Sales/Growth.
As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.
I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, and SEM.
Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.
I publish Sales, Marketing & Social Media Today a blog covering industry events and trends.
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
EdTech and E-Learning companies are doing great work. However, I have identified a gap in their marketing strategy that could leave them vulnerable to competitors. None and in some cases very few of the people in the Marketing function of the organization were former Teachers. You can do a search on LinkedIn to verify this.
I acknowledge that EdTech and E-Learning has former Teachers in the Sales and PD functions.
Why it is not Good enough to just place Teachers in Sales
Sales teams have to use consistent company messaging when presenting products to prospects and customers. Also, PD teams are not skilled at Sales and objection handling.
Market Research /SWOT
One Company, a major competitor of all of the others in the space, has Teachers working in every Marketing function which is an edge they can use against the company in a “we were Teachers once” Marketing campaign.
Teachers need to be in the Marketing function of the organization because they are the practitioners who can make the product messaging more credible and compelling. This new improved messaging will help build connection with the buyer because the buyer sees a Teacher-to-Teacher connection.
Our Teacher’s, Students & School administrators deserve better resources that are constructed by former Teachers at every level.
Why Hire Teacher practice experts in Marketing?
They are the customers and understand the pain points better than any market research -should be in leadership roles
Healthcare does this with Doctors, Dentists
Tech does this with programmers and engineers.
Why not EdTech!
Additional Teacher Skill sets that will be useful in Marketing
Can increase Sales because they are the customer and understand the pain points because they have experienced them in the job
understands how people learn
skilled at tailoring content for understanding based on learning needs
Today’s marketing is about educating customer and earning the right to market to them as teachers can educate customers
This is the best market research/ buyer persona there is!
I would be an excellent fit for a Marketing role due to the following:
Teacher Practice expert with 6+ years of experience (SPED & GEN ED, part time, Adult ED and full-time experience)
Former Outside Sales Rep which allows me to create messaging to preemptively stop most sales objections
Can help with Sales Enablement/coaching/go on selected sales calls to improve the sales process
Experienced EdTech Marketer
Can build a better talent brand by building out your career site with employee stories
Create and establish new markets along with helping to create new product offerings that complement existing ones
Experienced online audience builder
I have built up a large audience with 19, 000+ followers on WordPress
24,000+ followers on LinkedIn along with a following of 3,900+ on an EdTech Twitter handle @NYEDTechTeacher
Understand the customer behavior and pain points of Teachers and Principals
Support I need from EdTech & E-Learning Companies
I am asking EdTech and E-Learning companies for the opportunity to come on-site to speak about my qualifications. This will help me demonstrate how I can help them improve the learning experience of our students.
Support I need from Teachers, Principals, and Superintendents
Teachers, Principals, and Superintendents, comment below about the improvements you would like to see from EdTech & E-Learning companies. Please share this article and ask for change. I can’t do it alone. If I can join the Marketing function, I will help to improve EdTech and E-Learning to help the learner of tomorrow.
Dan is passionate about using Marketing to help businesses drive sales. HubSpot Certified in Inbound Marketing, Dan has worked on various marketing assignments including Start Ups, a Political Campaign anda Digital Marketing Conference.
Prior to teaching, Dan served customers as an Outside Sales & Marketing Rep in NYC. In this role, he taught and trained Dentists on the company’s products & services using a consultative selling approach combined with direct marketing. He also supported the company’s marketing efforts at industry trade shows.
He writes and publishes a business blog on the topics of Sales, Marketing and Social Media entitled Sales, Marketing & Social Media Today; which has grown to 24,000+ followers on LinkedIn and 19,000+ on WordPress.
Dan is seeking a full-time marketing role in EdTech Marketing. He is willing to create and build out the Marketing function of your organization if it does not exist. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.
Posted 315 weeks ago
Sales, Marketing & Social Media Today
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
I covered The AI Summit in New York last week because I wanted to learn more about AI and Machine Learning.
According to Tractica, AI is being implemented globally.
AI and Machine Learning used in many verticals and processes. For example, when I compose an email using GMAIL, I received suggestions on how to finish a sentence. To use the GMAIL suggestion, I can tap the right arrow button on my keyboard.
Think about your routine and your processes, I bet that AI influencers your decisions from where to eat to what to watch.
It is important not to fear AI; use it as a tool to be more productive and live better.
Data Privacy
There are many issues on Data privacy with legislation such as GDPR, CCPA among others. Right now we’re are at the level where AI can understand customer behavior and make suggestions.
AI In the Home
I attended an LG Labs event on AI in the home where it was suggested that companies need to collect more customer data to make better products. To convince customers to provide more data, companies need to provide customers with a ROD analysis or Return on Data. The return on Data should measure customer benefits against the amount of data they are providing. For example, in exchange for providing X amount of Data, we improved our product By Y i.e. increased functionality and better user experience. Think of an ROI or ROAS analysis.
The next evolution for AI is to go from predicting current user intent to future user intent based on user actions. Eventually, AI devices will be consolidated and work cross-functionally.
How AI will impact Sales, Marketing and the Customer Experience
Mark Beccue of Tractica opened up the Sales, Marketing and Customer Experience part of the Summit.
Matthew Quinn of Columbia University shares his insights on AI’s impact on Sales and Marketing.
Companies will not have just Salespeople or Machine Learning in the sales process. Instead, to increase Profits companies will have a hybrid model.
A business’s reason for using Machine Learning and AI is to become more efficient, get better insights and better ROI and profits.
Businesses need to think globally by applying cultural diffusion to their business through localization and language translation.
Marketing
AI will improve Marketing KPIs by allowing brands to measure improve linguistic effectiveness.
Shared by Smith Yewell of Welocalize
Customer Segmentation
Shared by Ranjit Jangam of Comcast
How ML can improve Customer Segmentation Data
AI will improve the customer experience by allowing customers to control their buyer journey with less interaction from the seller.
Shared by Priyanka Tiwari of Interactions.
Conversational AI will help power a self-service model according to Gartner.
What is Conversational AI?
Where AI needs to improve
I want to thank The AI Summit for having me as their guest. If you want to use AI to improve business outcomes, sign up for the AI summit in your city.
