Advertising Week Turns 20: Highlights from Advertising Week 2024

This week, I covered Advertising Week in New York. Advertising Week is celebrating its 20th Anniversary this year. Advertising Week offers insights on many topics beyond advertising, including marketing, e-commerce, media, retail media, AI, Generative AI, technology, creativity, and beyond.

Smokey the Bear celebrated his 80th Birthday at Advertising Week.

The conference was held at the Penn District in New York City. Panels were held on different stages that were centered on the themes of scaling up, innovation, creativity, the marketplace, technology, media, great minds, podcasting, CMOs, excellence, and women’s empowerment.

There were many great exhibits as well. I enjoyed using Meta’s AI which turned me into Super Man and Iron Man.

Meta had great AI Ray Ban sunglasses that enabled me to use the internet for many tasks.

Attendees also had a chance to make their reels on Meta. 

Advertising Week looked back and looked to the future as well. The founder of Advertising Week Matt Scheckner, shared how he started the conference with an idea. He shared his story from the parade in Times Square in 2004 to today; describing how Advertising Week grew to have a presence with conferences across the globe. Matt Scheckner assembled a panel of leaders from business and entertainers On a panel he shared with Susie Essman of Curb your Enthusiasm, Tim Armstrong, Kim Kellehner, and Claudio Romo Edelman. The panelists shared their journeys and their keys to success: embracing change and growing.

There were many panels about using AI, Data, Storytelling, Global Marketing, public speaking, pitching deals, and selling advertising. Additional panel pictures can be found on Instagram.

I learned so much. If you are interested in trends in advertising, marketing, AI, and beyond, attend Advertising Week.

I want to thank the organizers of Advertising Week for having me as their guest. 

Agentforce in Action at Salesforce Agentforce Tour in New York

I covered Salesforce AgentForce in New York this past week. This event was organized to showcase Salesforce’s new product Agentforce which is DIY AI in action. Agentforce is a customer service agent that can be built by Salesforce customers and integrated into all industries across the customer journey. 

Salesforce Co-Founder & Chief Technology Officer, Slack Parker Harris kicks off the Keynote in New York!

Users of Salesforce Foundation Enterprise Edition and higher can upgrade to Agentforce for free!

Customers could build a customer service agent on-site. 

Salesforce hosted a hackathon where the winner of the Agentforce contest won $20000!

The keynote showed how service and customer success functions have evolved from chatbots to copilots to Agentforce a self-designable customer service agent that can be customized to users’ specific needs across the customer journey, increasing productivity, reducing customer friction, and maximizing the customer experience.

Patrick Stokes EVP of Product & Industries Marketing at Salesforce, shows how he exchanged his sweater for the right size using Sofie and a customer service agent Saks Fifth Avenue built using Agentforce.  

Patrick Stokes

I saw multiple demos of Agentforce across Sales, Marketing, Service and, more.

Salesforce announced the launch of the Testing Center for Agentforce; coming this December, which will allow users to develop Agentforce to answer every possible question in all forms and variations; something the current chatbots and copilots can’t do. Agentforce enables users to take proactive prescriptive action in real-time. 

AgentforceTour was a great event. I learned much about DIY AI and how it can transform the customer experience. 

I want to thank Salesforce for having me at Agentforce Tour. 

If you want to be on the cutting edge of DIY AI, attend Agentforce in your city. 

Have you used Agentforce?

Share your experience in the comments. 

Additional pictures can be found on Instagram. 

Advertising Week Turns 20: Highlights from Advertising Week 2024

This week, I covered Advertising Week in New York. Advertising Week is celebrating its 20th Anniversary this year. Advertising Week offers insights on many topics beyond advertising, including marketing, e-commerce, media, retail media, AI, Generative AI, technology, creativity, and beyond.

Smokey the Bear celebrated his 80th Birthday at Advertising Week.

The conference was held at the Penn District in New York City. Panels were held on different stages that were centered on the themes of scaling up, innovation, creativity, the marketplace, technology, media, great minds, podcasting, CMOs, excellence, and women’s empowerment.

There were many great exhibits as well. I enjoyed using Meta’s AI which turned me into Super Man and Iron Man.

Meta had great AI Ray Ban sunglasses that enabled me to use the internet for many tasks.

Attendees also had a chance to make their reels on Meta. 

Advertising Week looked back and looked to the future as well. The founder of Advertising Week Matt Scheckner, shared how he started the conference with an idea. He shared his story from the parade in Times Square in 2004 to today; describing how Advertising Week grew to have a presence with conferences across the globe. Matt Scheckner assembled a panel of leaders from business and entertainers On a panel he shared with Susie Essman of Curb your Enthusiasm, Tim Armstrong, Kim Kellehner, and Claudio Romo Edelman. The panelists shared their journeys and their keys to success: embracing change and growing.

There were many panels about using AI, Data, Storytelling, Global Marketing, public speaking, pitching deals, and selling advertising. Additional panel pictures can be found on Instagram.

I learned so much. If you are interested in trends in advertising, marketing, AI, and beyond, attend Advertising Week.

I want to thank the organizers of Advertising Week for having me as their guest.