Advertising Week Turns 20: Highlights from Advertising Week 2024

This week, I covered Advertising Week in New York. Advertising Week is celebrating its 20th Anniversary this year. Advertising Week offers insights on many topics beyond advertising, including marketing, e-commerce, media, retail media, AI, Generative AI, technology, creativity, and beyond.

Smokey the Bear celebrated his 80th Birthday at Advertising Week.

The conference was held at the Penn District in New York City. Panels were held on different stages that were centered on the themes of scaling up, innovation, creativity, the marketplace, technology, media, great minds, podcasting, CMOs, excellence, and women’s empowerment.

There were many great exhibits as well. I enjoyed using Meta’s AI which turned me into Super Man and Iron Man.

Meta had great AI Ray Ban sunglasses that enabled me to use the internet for many tasks.

Attendees also had a chance to make their reels on Meta. 

Advertising Week looked back and looked to the future as well. The founder of Advertising Week Matt Scheckner, shared how he started the conference with an idea. He shared his story from the parade in Times Square in 2004 to today; describing how Advertising Week grew to have a presence with conferences across the globe. Matt Scheckner assembled a panel of leaders from business and entertainers On a panel he shared with Susie Essman of Curb your Enthusiasm, Tim Armstrong, Kim Kellehner, and Claudio Romo Edelman. The panelists shared their journeys and their keys to success: embracing change and growing.

There were many panels about using AI, Data, Storytelling, Global Marketing, public speaking, pitching deals, and selling advertising. Additional panel pictures can be found on Instagram.

I learned so much. If you are interested in trends in advertising, marketing, AI, and beyond, attend Advertising Week.

I want to thank the organizers of Advertising Week for having me as their guest. 

The 2023 New York Auto Show is happening at New York’s Jacob Javits Center.

I had the privilege of covering the New York Auto Show on press and industry days. The show opened with the World Car Awards Breakfast.

I want to congratulate Hyundai for winning multiple awards with its all-new Ioniq 6 EV including the World Best EV Award, World’s Best Design, and 2023 World Car of the Year!

Congratulations to all of the other finalists as well.

I rode along in the Hyundai Ioniq 6 EV on one of the multiple test tracks at the show. It was an exhilarating experience!

The show consists mainly of EVs and hybrid vehicles. There are two levels including using EV test tracks where you can a do ride-along. There are fun exhibits that I recommend that you experience. I rode along on all of the test tracks experiencing various EVs. 

The Jeep track simulates a mountain and off-road driving experience.

If you are interested in learning about EVs, Charging Stations, and electric power there are displays and resources to explore at the show.

You can find additional pictures posted on Instagram.

There were also some new vehicle roll-outs and major press announcements from Kia, Hyundai, Chrysler, Ram, VW, and many others. You can see some of them below. Kia Press Conference The all new EV9.

Hyundai Press Conference and Reveal Kona N Line, The All New 2024 KONA Electric

https://www.youtube.com/live/oMuxsvlzfW8?feature=share

The Ram 1500 REV all Electric Reveal!

https://fb.watch/jNiJGD2R2b/

VW ID. Buzz Atlas Peak Edition Press Conference 

Chrysler and Autism Partnership

I enjoyed the Subaru Loves Pets campaign at the show. Subaru is partnering with animal nonprofits to get pets adopted, especially pets that are disabled and traumatized.

The show is open to the public as of yesterday at the Jacob Javits Center located at 429 11th Avenue New York, New York 10001. How to get to the Auto Show. The Auto Show runs from Friday, April 7th, through Sunday, April 16th, 2022. The hours are as follows Monday — Saturday from 10 am to 7 pm and Sundays from 10 am to 7 pm. General admission tickets are $21 for adults and $ 7 for children. If you want early access for this Friday or Saturday tickets are $45 for adults and $7 for children. Tickets can be purchased here.

What are you hoping to see at the auto show?

If you have attended the auto show, what was the most exciting thing you experienced?

Share your thoughts.

Agentforce in Action at Salesforce Agentforce Tour in New York

I covered Salesforce AgentForce in New York this past week. This event was organized to showcase Salesforce’s new product Agentforce which is DIY AI in action. Agentforce is a customer service agent that can be built by Salesforce customers and integrated into all industries across the customer journey. 

Salesforce Co-Founder & Chief Technology Officer, Slack Parker Harris kicks off the Keynote in New York!

Users of Salesforce Foundation Enterprise Edition and higher can upgrade to Agentforce for free!

Customers could build a customer service agent on-site. 

Salesforce hosted a hackathon where the winner of the Agentforce contest won $20000!

The keynote showed how service and customer success functions have evolved from chatbots to copilots to Agentforce a self-designable customer service agent that can be customized to users’ specific needs across the customer journey, increasing productivity, reducing customer friction, and maximizing the customer experience.

Patrick Stokes EVP of Product & Industries Marketing at Salesforce, shows how he exchanged his sweater for the right size using Sofie and a customer service agent Saks Fifth Avenue built using Agentforce.  

Patrick Stokes

I saw multiple demos of Agentforce across Sales, Marketing, Service and, more.

Salesforce announced the launch of the Testing Center for Agentforce; coming this December, which will allow users to develop Agentforce to answer every possible question in all forms and variations; something the current chatbots and copilots can’t do. Agentforce enables users to take proactive prescriptive action in real-time. 

AgentforceTour was a great event. I learned much about DIY AI and how it can transform the customer experience. 

I want to thank Salesforce for having me at Agentforce Tour. 

If you want to be on the cutting edge of DIY AI, attend Agentforce in your city. 

Have you used Agentforce?

Share your experience in the comments. 

Additional pictures can be found on Instagram.