Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Key Ideas from WOBI 2024 In New York


I covered the World Business Forum in New York this past week. World Business Forum or WOBI for short is a global conference that shares the leading trends in Business. WOBI brings industry thought leaders together to share insights on business topics such as Creativity, Marketing, Innovation, being creative, Leadership, Management, and more. 

My favorite talks were from Gary Hamel, Angela Ahrendts DBE, and Jon McNeill.

Gary Hamel shared an idea called Humanocracy which is the title of his latest book. Gary shows that employees and not just executives should lead at all levels to get things done and improve outcomes. Gary states that AI will not solve organizations’ productivity issues instead he says that productivity issues need to be solved by people which is a different opinion.

Angela Ahrendts DBE shared her insights from leading at Apple and Burberry. One point that stood out is that Angela said that Profit and Loss (P & L) statements do not tell the whole story, instead, she said that leaders need to examine the People and Impact (P& I) along with the (P& L) when examining the performance of the organization and its employees. 


Jon McNeill was the former head of innovation at Tesla. He shared how he used innovation when he was tasked with increasing Tesla’s Digital Sales 20X and the steps he took to reduce customer friction in Tesla’s Online Buying Journey; reducing it from 63 clicks down to 10 clicks to achieve his 20X Digital Sales Goal. 

I enjoyed the lunch and learn by Texas Tech where Gary shared even more insights on how his management and innovation ideas improved healthcare outcomes for patients at a healthcare system.

Attendees did more than just go to talks, attendees had a chance to network, connect with event sponsors, meet the speakers, and get their purchased books signed by speakers at the Barnes & Noble station right after their talk.

Additional pictures can be found on Instagram.

I learned so much at WOBI.

WOBI, thank you for having me as your guest.

If you want to learn more about the latest business trends from industry thought leaders, attend WOBI.

Posted 7 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Connecting & Innovating at TechDay 2024

I covered TechDay in New York this past Friday. This year was special because it was the 10th anniversary of TechDay. 

Over the past ten years, TechDay events have connected over 10,000 startups with over 250,000 investors, accelerators, engineers, suppliers, and other members of the tech startup ecosystem. This is according to TechDay. 

Attendees had the opportunity to network with venture capitalists, and accelerators, learn about the latest technology, and attend tech talks. 

These tech talks consisted of thought leaders from the NYC startup ecosystem, including investors with over $5 billion in combined assets under management. Thought leaders spoke on a series of panels focused on the history of the NYC startup ecosystem, its present opportunities, and possible futures

Entrepreneurs had the opportunity to audition to pitch their start-ups on Shark Tank. 

There were many exhibitors at TechDay as well. Companies were from a wide array of industries.

In this video, I walked the event floor to give you a sense of the things happening from networking, connecting, pitching, and learning. 

Additional pictures can be found on Facebook and Instagram.

Thank you to the organizers of TechDay for having me. 

TechDay was a great event. 

TechDay events are held both in person and online. Visit techdayhq.com for a schedule of upcoming events and a recap of the recently completed TechDay Expo.

Did you attend? 

What are your thoughts on TechDay?

Comment and share below.

Posted 31 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

How Vehicles are Bought & Sold: Trends in the Automotive Industry

image

Things are changing in the automotive industry. These changes are from the way vehicles are bought and sold. Vehicle offerings are also different. Vehicles went from gas combustion engines to hybrid vehicles which means a split between gas and electric. Now there is going to be a shift to all-electric vehicles or EVs. The adoption of EVs will accelerate as more charging stations become available.

image
image
image

Source: Derived registration counts by the National Renewable Energy Laboratory, Experian Information Solutions https://afdc.energy.gov/data/10861

“This figure illustrates the population breakdown of alternative fuel vehicles (AFVs) registered in the United States as of Dec. 31, 2020. Most of the vehicles are flexible fuel vehicles (FFVs), but those generally operate primarily on conventional gasoline. FFVs were produced and sold as a way for vehicle manufacturers to meet their fuel economy requirements. Hybrid electric vehicles (HEVs) are the second-largest population by fuel type, accounting for 70% of the AFV population when excluding FFVs. Plug-in electric vehicles (PEVs) include all-electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs), and account for about 30% of the AFV population when excluding FFVs.”

I covered The New York Auto Show which was back after a two-year pause because of the COVID-19 pandemic.

This year’s auto show had different types of cars, trucks, and SUVs. The show was made up mostly of electronic vehicles and hybrid vehicles. This change is because of changes in the industry and US government policy to improve the environment. Starting in 2026, all gas vehicles will need to get 50 miles to the gallon to be sold in the US. Gas engines are being phased out.  The industry pledges to sell only electric vehicles or EVs by 2035. This is a global trend.

image

This is information that came out of the World Traffic Symposium, at the New York Auto Show.

Guest Speakers included:

Jennifer Homendy, Chair, National Transportation Safety Board

image

Andrew Wishnia, Deputy Assistant Secretary for Climate Policy, U.S. Department of Transportation

Dr. Steven Cliff, Deputy Administrator, National Highway Traffic Safety Administration

image

David Strickland, Vice President, Global Regulatory Affairs, GM

Mark F. Schroeder, Commissioner, NYS DMV, Governor’s Representative for Highway Safety

image


I did a survey on LinkedIn on how people find and buy vehicles. The results are here.

People are buying and selling cars online but many sales are still happening at dealerships.

image

According to the New York International Auto Show, here are the demographics of people who attended and bought cars at the auto show over the last 10 years.

image
image

How do you feel about electric vehicles? How do you find and buy vehicles?

Share your thoughts.

Posted 137 weeks ago